Summary
Overview
Work History
Education
Skills
Websites
Learnings Certifications
Products
Hobby
Timeline
Generic

Vinay B N

Bangalore

Summary

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

5
5
years of professional experience

Work History

Manager Operations

INDEGENE
05.2024 - Current
  • Company Overview: A LIFE SCIENCES AND HEALTH CARE COMPANY
  • Responsible for overall P&L of the account with $5 Million. Drive revenue forecast and realization on a monthly/quarterly basis with achieving the targets defined with the account management team. Manage the work force of developers, creative, QA and proofing team to achieve delivery success and drive KPIs to meet internal and client targets.
  • Work closely with Account Management and Project Managers to ensure the projects are onboarded within the agreed SLAs
  • Coordinate with Production team of developers, QA and Proofing to ensure projects are completed as per the SLAs
  • Ensure the KPIs are met - FTR, SLA, SLA on first build, Iterations
  • Coordinate with Content writing team, creative team, MLR and Product team based on the requirement
  • Preparing presentations for monthly governance calls internal + external
  • Keep a tab on the internal audits and ensure closure of NCs with proper Corrective Measures
  • Build and monitor knowledge and talent within the team with a planned annual Calendar on training
  • Assist Account Management team on Account Planning - ensure and drive tool adoption across all asset types and markets
  • Provide Revenue, invoices and billing details to the finance team on a monthly basis and manage the GM% on a quarterly basis
  • A LIFE SCIENCES AND HEALTH CARE COMPANY
  • Achievements - Streamlined FTR to reach 97% from 70% within 5 months of joining
  • Streamlined the documentation of process documents resulting in faster and seamless delivery of projects
  • Set up Account Planning to increase the adoption of all the asset types across all the markets

AVP, Automation

THEOREM INDIA PVT. LTD
07.2023 - 03.2024
  • Company Overview: DIGITAL MEDIA SERVICES COMPANY
  • Head of Automation
  • Adopting Blue Prism as the Automation agent for RPA concepts
  • Working on implementing automation concepts across org
  • Trained in ROM2 delivery model - ROM2 certified.
  • Driving automation concepts using ROM2 delivery model at the org level
  • Building an automation solution to adopt clients to automate the entire OTC (Order to Cash) cycle.
  • Starting from Presales (Media Plan creation & Approvals) – Pre-Launch (Creative Management, Campaign Creation & Screenshots) – Post Launch (Optimization & Reporting) – Post Campaign (Billing & Reconciliation)
  • Work closely with the Governance team and manage the pipeline of accounts eligible for automation.
  • Pitch automation to clients, prepare deck to present the challenges, advantages, time saved and potential benefits (Accuracy, Efficiency & Cost Savings)
  • Keep track of backlog process and ensure completion as per the timelines.
  • Work closely with Operations team and Oversee Creation of PAT (Process Analysis Test), PAD (Process Analysis Documents), PDD (Process Discovery Documents) & SDD (Solution Design Documents)
  • UAT testing and monitoring the solution during development & once moved to Production.
  • Transitioning the solution to operations for continued support
  • Change management.
  • DIGITAL MEDIA SERVICES COMPANY
  • Pilot Project: Client - Publisher from APAC
  • Campaigns Automated - House Ads
  • Outcome - Manual process down to 3 minutes, previously taking 20-30 minutes.
  • 80% efficiency in volume; bot completes 350 requests in 35 hours, previously taking 170 manual hours.
  • 100% Accuracy; Eliminating human errors and makegoods based on process set-up.

Sr. Group Vertical Head

THEOREM INDIA PVT. LTD
11.2020 - 06.2023
  • Company Overview: DIGITAL MEDIA SERVICES COMPANY
  • Specialized in driving changes in operations management and lowering process costs while generating effective outcomes.
  • Supervised 500+ personnel in digital Domain for 50+ Publishers, Advertisers, Ad exchanges, Ad networks, Brands, Retail, Health, Ecommerce, ESP projects while supporting delivery in the USA, EMEA, Australia, Middle east, and India.
  • Responsible for YoY FTE growth from 200 to 500 within existing and new projects, as being part of business development team.
  • Working with Account managers in Account Mining, Cross sell/Up sell, ABM, MBRs, QBRs and assisting in achieving client delight, Rate negotiations and P&L.
  • Owning and driving Customer success initiatives focused towards improving product adoption, Services, usage, and revenues.
  • Key member in the solution & joint validation exercise in developing ABM for key accounts.
  • Actively involved in project planning, knowledge transfer, operational & quality governance framework and seamless delivery for multiple processes.
  • Successfully managed the entire spectrum of transition starting from Hiring, Procurement, Training and Quality, IT and Delivery set up.
  • Prompt and consistent management of daily deliverables & SLA's, forge business strategy for the Org, reduced operating cost, drive value additions & optimization of resources.
  • Awarded the best manager India from the Global Team - 2018.
  • Travelled to US, UK on multiple occasions for client meetings, business growth, cross sell/up sell.
  • DIGITAL MEDIA SERVICES COMPANY

Education

B.Sc. - Computer Science

Ram Manohar Lohia College

Strategic Management Course - undefined

IIM Kashipur

Skills

  • Campaign setup and trouble shooting on major ad platforms like, GAM and DV 360
  • Programmatic Advertising - buyer side and seller side DV360, Trade Desk
  • Campaign Management - A;ll major platforms
  • GTM - Tag implementation and troubleshooting
  • SEM and SEO - on page and off page optimization
  • Social Media Marketing - Facebook and LI
  • Reporting and data analysis using excel and Google Analytics
  • Automation Strategy Defining and Implementation - Blue Prism
  • Partnership development
  • Team leadership
  • Resource allocation
  • Conflict resolution
  • Business planning
  • Performance management
  • Revenue management

Learnings Certifications

  • Lean 6 Sigma
  • BUILD - Leadership Training
  • CIP - Causing Incredible Performance
  • Interviewing skills
  • Robotic Operating Module (ROM2) - Blue Prism
  • Strategic Management Course - IIM Kashipur
  • Programmatic Advertising - Udemy

Products

  • Automate - Campaign Optimization Tool
  • Innovus - Reports and Dashboard
  • Rhythm - Internal work details dashboard
  • TagCheckr - Tool to reduce errors

Hobby

Bike Rides and Trekking

Timeline

Manager Operations

INDEGENE
05.2024 - Current

AVP, Automation

THEOREM INDIA PVT. LTD
07.2023 - 03.2024

Sr. Group Vertical Head

THEOREM INDIA PVT. LTD
11.2020 - 06.2023

Strategic Management Course - undefined

IIM Kashipur

B.Sc. - Computer Science

Ram Manohar Lohia College

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