VINAY CHAURASIA
New Delhi
Summary
Growth & Performance Marketing Manager
Performance Marketing Professional (5+ years experience) with deep expertise in Meta Ads, driving scalable growth across fashion, lifestyle, financial, and digital loan products through high-ROI campaign planning and execution. Ops-led professional managing digital loan, wealth, and insurance marketplaces, driving revenue through partner onboarding, pricing optimization, and data-driven insights.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Performance Manager
AJAM Services
07.2025 - Current
- Lead client onboarding and set up end-to-end campaign dashboards to ensure seamless execution.
- Manage and mentor a team of 4 members to deliver campaign and operational goals.
- Plan, execute, and scale Meta ad campaigns with continuous performance tracking and optimization.
- Integrate app campaigns with multiple attribution platforms for accurate measurement and reporting.
- Manage and optimize campaigns for key clients, including Flot, Digi Credit, Anytime Rupee, AbhiCash, and Lending Plate.
- Maintain and update daily performance reports for all partners, delivering accurate data and actionable insights.
Business Operation Analyst
Finshell Pay
02.2024 - 06.2025
- Managed daily operations of H5 Loan Marketplace, Wealth, and Insurance verticals, ensuring smooth partner performance.
- Supported the BD team with timely invoice issuance, Revenue sheet updates, data analysis, and actionable insights to optimise partner commercials.
- Led SMS marketing campaigns & Daily performance analysis of partners to drive growth.
- Optimised Product App placements to analyse consumer behaviour and onboard high-performing products with BD team coordination.
Digital Marketing Manager
InkMilan
07.2023 - 11.2023
- Manage the Campaign on Daily Basis.
- Creative Strategy for Product Testing new products for the brand.
- Manage the Shopify Account.
Associate Ad Operation
Lyxel & Flamingo
09.2020 - 11.2022
- Be accountable for Monthly Review meetings and a showcase of business growth.
- Manage and optimize Brand Awareness & Conversion Campaigns.
- Optimize the Conversion Campaign on a Daily Basis.
- Responsibility for day-to-day ads and performance of Meta, Instagram, Linkedin.
Social Media Manager
Design Theka
08.2019 - 08.2020
- Generate, publish, and share engaging content on various social media platforms.
- Plan and execute social media campaign promotions.
- Collaborate on partnerships and influencer marketing.
- Manage paid advertising campaigns on social media.
Co-Founder
MediaGuy
05.2018 - 08.2019
- Handling Digital Marketing Institute & Service Providing Digital Marketing Training in college and Institute.
- Client servicing for Brand Counseling of Interested students for Course.
- Generating leads from Social Media platforms.
- Creating Website on WordPress.
Education
PGDM - Marketing & Business Analytics
Institute of Marketing & Management
08.2023
B.COM - undefined
Sam Higginbottom University of Agriculture, Technology and Sciences
Prayagraj01.2018
Skills
Google Analytics
Interests
Traveling, Watching Cricket, Music
Timeline
Performance Manager
AJAM Services
07.2025 - Current
Business Operation Analyst
Finshell Pay
02.2024 - 06.2025
Digital Marketing Manager
InkMilan
07.2023 - 11.2023
Associate Ad Operation
Lyxel & Flamingo
09.2020 - 11.2022
Social Media Manager
Design Theka
08.2019 - 08.2020
Co-Founder
MediaGuy
05.2018 - 08.2019
B.COM - undefined
Sam Higginbottom University of Agriculture, Technology and Sciences
PGDM - Marketing & Business Analytics
Institute of Marketing & Management