Vinay Gopal
Marketing Manager/Content Strategist/Creative Producer
Bangalore
Summary
Dynamic Content Strategist oversees every facet of delivering Brand Message with strong project management and decision-making skills. Brings comprehensive knowledge of Creative Direction, Social Media Marketing and E-commerce. Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Sr. Creative Producer/Content Strategist
Klickr
Pune
2 2024 - Current
- Directed comprehensive video production initiatives, boosting viewer engagement by 50% and maintaining 95% adherence to quality standards
- Pioneered innovative video ad campaigns, utilizing advanced storytelling techniques and enhanced visuals; drove 50% boost in engagement
- Managed budget and P&L at the AOP level, ensuring planned marketing outcomes
- Oversee creation of compelling visual content and engaging copy for website, social media, email marketing, and other digital platforms.
- Serve as brand gatekeeper and ambassador, ensuring excellence and consistency across all internal and external touchpoints.
Video Producer and Videography Lead
Amazon Studios
Delhi
07.2020 - 09.2023
- Led video projects at Amazon Studios IN, creating over 40,000 videos annually
- Developed and executed creative strategies resulting in high-performing video campaigns with 10% conversion rate
- Conducted audits improving video quality metrics by 20% and reducing production errors by 50%
- Led creative efforts for category partnerships across Amazon Marketplace, creating over 1 lakh content pieces for social commerce platforms
- Managed Amazon Live Program, achieving 50% increase in engagement and doubling brand mentions on social media.
Marketing Manager/Head Creative Director
Whitemelon Advertising PVT. LTD
Bangalore
01.2017 - 12.2019
- Directed advertising and media campaigns for global clients, ensuring alignment with brand vision across various platforms and channels
- Oversee marketing content creation, platform management, and performance metrics
- Conceptualized creative promotional materials for marketing campaigns, including digital banners, advertising assets, and email visuals, to attract and engage target audiences.
- Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure cohesive brand messaging.
- Led team of marketing professionals to deliver high-quality campaigns on time and within budget
Video Producer and Post-Production Coordinator
Mudville LLC
Dubai
02.2016 - 12.2016
- Managed end-to-end production processes, optimizing creative strategies to enhance brand presence and audience engagement
- Onboarded and liaised with external stakeholders, ensuring smooth collaboration and alignment with project objectives
- Managed video editors and owned end-to-end post-production deliverables, ensuring timely delivery of video content.
- Oversaw all aspects of live event coverage, from camera operation to live-streaming setup, capturing memorable moments for various audiences
- Coordinated closely with talent and crew to ensure smooth on-set operations during filming sessions
- Managed multiple projects simultaneously, delivering high-quality videos within tight deadlines and budget constraints
Videographer and Editor
Wide Angle
Dubai
03.2010 - 11.2011
- Storyboarded films and recorded over 10 hours of footage for number of projects
- Established and adhered to detailed production schedules for over 50 projects
- Collaborated with team members to develop content and message of over 100 hours of footage
Technical Executive
AT&T
Bangalore
03.2010 - 05.2011
- Led strategic planning and execution of hosting operations, ensuring high-availability server infrastructure support
- Managed cross-functional teams, ensuring seamless integration and performance of hosting solutions.
- Mitigated potential risks by proactively addressing potential obstacles before they could impact project timelines
- Analyzed data trends to identify areas for improvement, developing targeted strategies for growth
Technical Support Engineer
Convergys
Bangalore
02.2007 - 08.2010
- Provided technical support for Microsoft applications, resolving wide range of customer issues efficiently
- Assisted customers with software installation, configuration, and troubleshooting.
- Developed comprehensive troubleshooting guides for internal use, improving team knowledge and performance
Education
Masters in Filmmaking and Video Production -
Seattle Film Institute
Seattle, WA 02.2015 - 03.2016
Bachelors in Computer Application (BCA) -
Indian Institute of Management And Engineering Studies
Hyderabad, Telangana 05.2005 - 07.2008
Skills
Marketing Strategy
Certification
Google Digital Marketing & E-commerce Professional Certificate
Timeline
Google Digital Marketing & E-commerce Professional Certificate
07-2024
Meta Social Media Marketing Professional Certificate
07-2024
Meta Marketing Analytics Professional Certificate
07-2024
Google Data Analytics Professional Certificate
07-2024
Google Project Management: Professional Certificate
07-2024
Scrum Master Certification Specialization
07-2024
Video Producer and Videography Lead
Amazon Studios
07.2020 - 09.2023
Marketing Manager/Head Creative Director
Whitemelon Advertising PVT. LTD
01.2017 - 12.2019
Video Producer and Post-Production Coordinator
Mudville LLC
02.2016 - 12.2016
Masters in Filmmaking and Video Production -
Seattle Film Institute
02.2015 - 03.2016
Videographer and Editor
Wide Angle
03.2010 - 11.2011
Technical Executive
AT&T
03.2010 - 05.2011
Technical Support Engineer
Convergys
02.2007 - 08.2010
Bachelors in Computer Application (BCA) -
Indian Institute of Management And Engineering Studies
05.2005 - 07.2008
Sr. Creative Producer/Content Strategist
Klickr
2 2024 - Current
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