Vinay Gopal
Marketing Manager/Content Strategist/Creative Producer
Bangalore
Summary
Dynamic Content Strategist oversees every facet of delivering Brand Message with strong project management and decision-making skills. Brings comprehensive knowledge of Creative Direction, Social Media Marketing and E-commerce. Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Sr. Creative Producer/Content Strategist
Klickr
Pune
2 2024 - Current
- Directed comprehensive video production initiatives, boosting viewer engagement by 50% and maintaining 95% adherence to quality standards
- Pioneered innovative video ad campaigns, utilizing advanced storytelling techniques and enhanced visuals; drove 50% boost in engagement
- Managed budget and P&L at the AOP level, ensuring planned marketing outcomes
- Oversee creation of compelling visual content and engaging copy for website, social media, email marketing, and other digital platforms.
- Serve as brand gatekeeper and ambassador, ensuring excellence and consistency across all internal and external touchpoints.
Video Producer and Videography Lead
Amazon Studios
Delhi
07.2020 - 09.2023
- Led video projects at Amazon Studios IN, creating over 40,000 videos annually
- Developed and executed creative strategies resulting in high-performing video campaigns with 10% conversion rate
- Conducted audits improving video quality metrics by 20% and reducing production errors by 50%
- Led creative efforts for category partnerships across Amazon Marketplace, creating over 1 lakh content pieces for social commerce platforms
- Managed Amazon Live Program, achieving 50% increase in engagement and doubling brand mentions on social media.
Marketing Manager/Head Creative Director
Whitemelon Advertising PVT. LTD
Bangalore
01.2017 - 12.2019
- Directed advertising and media campaigns for global clients, ensuring alignment with brand vision across various platforms and channels
- Oversee marketing content creation, platform management, and performance metrics
- Conceptualized creative promotional materials for marketing campaigns, including digital banners, advertising assets, and email visuals, to attract and engage target audiences.
- Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure cohesive brand messaging.
- Led team of marketing professionals to deliver high-quality campaigns on time and within budget
Video Producer and Post-Production Coordinator
Mudville LLC
Dubai
02.2016 - 12.2016
- Managed end-to-end production processes, optimizing creative strategies to enhance brand presence and audience engagement
- Onboarded and liaised with external stakeholders, ensuring smooth collaboration and alignment with project objectives
- Managed video editors and owned end-to-end post-production deliverables, ensuring timely delivery of video content.
- Oversaw all aspects of live event coverage, from camera operation to live-streaming setup, capturing memorable moments for various audiences
- Coordinated closely with talent and crew to ensure smooth on-set operations during filming sessions
- Managed multiple projects simultaneously, delivering high-quality videos within tight deadlines and budget constraints
Videographer and Editor
Wide Angle
Dubai
03.2010 - 11.2011
- Storyboarded films and recorded over 10 hours of footage for number of projects
- Established and adhered to detailed production schedules for over 50 projects
- Collaborated with team members to develop content and message of over 100 hours of footage
Technical Executive
AT&T
Bangalore
03.2010 - 05.2011
- Led strategic planning and execution of hosting operations, ensuring high-availability server infrastructure support
- Managed cross-functional teams, ensuring seamless integration and performance of hosting solutions.
- Mitigated potential risks by proactively addressing potential obstacles before they could impact project timelines
- Analyzed data trends to identify areas for improvement, developing targeted strategies for growth
Technical Support Engineer
Convergys
Bangalore
02.2007 - 08.2010
- Provided technical support for Microsoft applications, resolving wide range of customer issues efficiently
- Assisted customers with software installation, configuration, and troubleshooting.
- Developed comprehensive troubleshooting guides for internal use, improving team knowledge and performance
Education
Masters in Filmmaking and Video Production -
Seattle Film Institute
Seattle, WA 02.2015 - 03.2016
Bachelors in Computer Application (BCA) -
Indian Institute of Management And Engineering Studies
Hyderabad, Telangana 05.2005 - 07.2008
Skills
Marketing Strategy
Project Management
Client Relationship Management
Performance Marketing
Data Analysis and Insights
Ecommerce
Creative Direction
Campaign Management
Influencer Marketing
Strategy Development
Social Media and Promotions
Social Listening
Certification
Google Digital Marketing & E-commerce Professional Certificate
Timeline
Google Digital Marketing & E-commerce Professional Certificate
07-2024
Meta Social Media Marketing Professional Certificate
07-2024
Meta Marketing Analytics Professional Certificate
07-2024
Google Data Analytics Professional Certificate
07-2024
Google Project Management: Professional Certificate
07-2024
Scrum Master Certification Specialization
07-2024
Video Producer and Videography Lead
Amazon Studios
07.2020 - 09.2023
Marketing Manager/Head Creative Director
Whitemelon Advertising PVT. LTD
01.2017 - 12.2019
Video Producer and Post-Production Coordinator
Mudville LLC
02.2016 - 12.2016
Masters in Filmmaking and Video Production -
Seattle Film Institute
02.2015 - 03.2016
Videographer and Editor
Wide Angle
03.2010 - 11.2011
Technical Executive
AT&T
03.2010 - 05.2011
Technical Support Engineer
Convergys
02.2007 - 08.2010
Bachelors in Computer Application (BCA) -
Indian Institute of Management And Engineering Studies
05.2005 - 07.2008
Sr. Creative Producer/Content Strategist
Klickr
2 2024 - Current