Summary
Work History
Education
Skills
Core Competencies Skills
Personal Information
Languages
Timeline
Generic

VINAY KAUSHAL

Hyderabad

Summary

Result driven, Sincere and dedicated professional with 18+ years of experience in Marketing & Business Development in both domestic and international markets, plus additional 5-year self-employment stint within the industry. Proficiency in managing marketing operations, Client identification and relationship building, portfolio enhancement, market analysis, sales tactics implementation, ORG-IMS analysis. Ability to support and sustain a positive work environment that fosters team performance with strong communication and relationship management skills.

Seeking Mid to Senior level assignments in Business Development / Marketing in International markets with an organization of high repute in Pharmaceutical industry.

Work History

Asst. General Manager (GCC, CIS & MENA)

AUROBINDO PHARMA
  • Achieving sales revenue target of $ 15 Mn
  • Planning & execution of marketing mix in GCC CIS MENA countries
  • Product portfolio expansion in new markets and identifying new partners
  • Participating in national & regional tenders in countries and catering to Hospital orders
  • Coordinate with Regulatory teams & customers for plant inspections
  • Liasoning with business and regulatory teams for dossier initiation, development, art-work finalization & timely submissions
  • Market evaluation through IMS, Tender Data and Export data analysis and supporting top management with New market entries, product mix selection.

Asst. General Manager (CIS & MENA)

SHILPA MEDICARE LTD.
  • Coordination with business heads in sales budget planning and achievement
  • In FY 22-23, we exceeded our sales budget, achieved 90% target, totaling $ 3.8 million
  • Worked on ONCOLOGY product portfolio & business case development of $12 Mn for FY 23-24
  • Weekly sales dashboard maintenance, keeping track of orders, ex-India sales, collections, stock liquidation, and production planning in accordance with the monthly rolling forecast
  • Identification of new clients, negotiating contracts for product registrations and sales on B to B business model, technology transfers, out licensing and so on
  • Creating and maintaining an agreement tracker to aid in timely renewals, adding addendums/annexures signing CDAs, term sheets and so on
  • Follow up with the company's legal team and client's legal team to expedite closures
  • Tender participation through analysis of tender/export data/IQVIA data sets, collaboration with clients/RA for quick decision making and support
  • Strict follow up on business enquiries from Clients and presenting BC summaries to management for approval
  • Closely monitoring of new products development with R&D, QA, QC teams
  • Liasoning with business and regulatory teams for dossier initiation, development, art-work finalization & timely submissions
  • Organizing client’s country visits, their meetings with management, accompanying them during their plants visits.

Asst. General Manager (CIS & MENA)

AUROBINDO PHARMA
  • Planning & execution of marketing mix in GCC CIS MENA countries with Sales revenue of $12 Mn
  • Completed registration of 82 products and >70 dossier submissions in 2 years
  • Launched 14 new products in UAE in FY 21-22 under LLC model
  • Worked on ONCOLOGY product portfolio & business case development to the tune of $35 Mn
  • Managed product portfolio basket of Cardiovascular, Diabetic & Pain management products
  • Developed business leads in Algeria, Morocco, Egypt and Tunisia
  • Executed Distribution, Regulatory, Service, Commission agreements in these countries
  • Liasoning with business and regulatory teams for dossier initiation, development, art-work finalization & timely submissions
  • Working with country business teams and customers on tender business, LPO orders etc.

Sr. Product Manager (Domestic)

PULSE PHARMA
  • Responsible for planning, executing, and monitoring marketing plans, brand strategies for assigned brand portfolio (detailed below)
  • Ensured timely development of promotional mix (Visual Aids, Brand Reminders, CMEs, advertisements, Samples) according to marketing strategy and conducting cycle meetings
  • Responsible for ensuring operational profit in adherence to budget
  • Worked on evaluating opportunities for portfolio enhancement, increasing market share, brand growth & business development
  • Arranging Quarterly cycle meets and working on-field with respective teams to understand market, competition, and trends to further strengthen the brand matrix
  • Imparting product training to both domestic and Mauritius teams.

IND-SWIFT LTD
  • Handled sales & marketing pharmaceutical formulations for Kenya market
  • Worked with local field force to understand the market
  • Designed & implemented suitable strategies in accordance with the market
  • Conceptualized and designed brand promotional activities to strengthen the product basket
  • Imparted product training to Kenyan field force and worked on-field with the local team.

Sr. Product Executive (India)

TORRENT PHARMA
  • Handled SYMBAL (Duloxetine) brand along with other CNS brands and worked from Oct’05 to Dec’07
  • Responsible for handling field sales analysis and field forces’ product related queries
  • Handling ORG IMS data, marketing analysis and budgeting
  • Conceptualizing and designing inputs for brand promotions
  • Arranging Quarterly cycle meets and working on field with respective zonal teams
  • Successfully organized and conducted Cycle meet with full field force in Thailand.

Product Executive (India)

MANDKIND PHARMA
  • Successfully handled the sales and marketing of products from Nutritionals, Antibiotic and Antidiabetic segments from Aug’03 to Oct’05
  • Instrumental in launching “Livokind” (Ursodeoxycholic Acid)
  • Responsible for handling field forces’ product related queries
  • Imparting regular training to field force and developing Training module & Training manuals
  • Instrumental in developing a Therapeutic index for doctors.

Education

MBA (Marketing) -

Punjab Technical University
01.2003

B. Pharmacy -

J.S.S. College of Pharmacy, Ooty, Tamil Nadu
01.2001

Intermediate -

S. D. Dhawan Govt. College, Ludhiana (PSEB)
01.1997

High School -

Jiwan Model High School (PSEB)
01.1995

Skills

  • Well versed with MS Office
  • Advanced Excel
  • PPT
  • Power Bi

Core Competencies Skills

Marketing/Business Development: Result driven marketing professional with well-versed experience of effectively managing multitasking projects from conception to completion. Adept in handling Marketing operations, sales activities & new brand launches. Creating/Monitoring marketing strategies. Promotional inputs designing and implementation of sales growth tactics in line with country requirements. Strong analytical capabilities with advanced technical knowledge of Excel, Power-Point Presentation, and business analytic tools like Power Bi, ORG IMS etc. Good Customer knowledge/Connect in GCC, CIS, MENA & LATAM countries and understanding of business modalities. Knowledge of regulatory requirements in GCC, CIS, MENA & LATAM countries viz., key to supporting product registrations and approvals, tender participations etc. Good interpersonal relationship management skills for achieving desired outcome and ensuring on-time task completion.

Personal Information

  • Date of Birth: 10/24/79
  • Marital Status: Married

Languages

  • English
  • Hindi
  • Punjabi

Timeline

Asst. General Manager (GCC, CIS & MENA)

AUROBINDO PHARMA

Asst. General Manager (CIS & MENA)

SHILPA MEDICARE LTD.

Asst. General Manager (CIS & MENA)

AUROBINDO PHARMA

Sr. Product Manager (Domestic)

PULSE PHARMA

IND-SWIFT LTD

Sr. Product Executive (India)

TORRENT PHARMA

Product Executive (India)

MANDKIND PHARMA

MBA (Marketing) -

Punjab Technical University

B. Pharmacy -

J.S.S. College of Pharmacy, Ooty, Tamil Nadu

Intermediate -

S. D. Dhawan Govt. College, Ludhiana (PSEB)

High School -

Jiwan Model High School (PSEB)

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