Vinay Kumar

• Instituting & executing high level retail strategies to the Zone, making decisions using experience backed Judgment, strong work ethics and irreproachable integrity.
  • Identifying & implementing strategies for building team effectiveness by promoting a Spirit of cooperation between team members and cross function as well.
  • Directing creative vision for in-store visual / retail marketing concepts & strategies using interactive solutions that elevates storytelling, brand messaging and drive sell thru while enhancing the consumer experience.
  • Collaborating with stakeholders while keeping them informed of progress and issues in order to manage expectations on all requirements and deliverables.
  • Conceptualizing & implementing competitive strategies and interpreting the competition to fine-tune marketing strategies and achieve revenue goals.
  • Exploring business potential, opportunities as well as clientele to secure profitable business volumes.
  • Formulating business in new & growth areas and motivated people to perform well and impacted organization's profitability through effective management decisions.
  • Driving business growth & expansion plans in terms of value, volume, market share & yield by introducing new ideas & concepts.
  • Providing creative direction & visual language for retail store-VM elements, based on market research & competition mapping.
  • Steering efforts in designing, facilitating & supervising production, installation of VM Windows, signage’s & fixtures for flagship store launches.
  • Established and implemented Pantaloons VM operations for their 94 stores all across South Zone.
  • Designed VM training manuals, SOPs, guidelines & training program for all the RVM's, AVM's & VMs to roll-out VM operations across South.

Skills: Business Development · Stakeholder Management · Operations Management · Team Motivation · Team Leadership · Management

Planning & Execution
• Conceptualizing Design and Execution Window Display Concept, Focal Points and High Points to our requirement / budget.
Vendor Management
• Co-ordination & Ordering with vendor for VM props & elements.
• Negotiate with vendors on the cost of the materials
• Monitor the production and quality of the chosen design and ensure that the vendor delivers the display etc. are as per schedule.
People Management
• Work with the VM Champs & store staff to create seasonal floor plans, display points, and implement floor changes consistent with the store layout, customer demands, and current product focus.
• Supervising and training VM Champs & store staff in product, merchandising, fixture usage and visual presentation.
Process Management
• To perform all the jobs with the proper business processes internally within the organization & externally among the vendors.
• Ensuring VM guidelines, reports, checklist, processes & procedures are being adhered to, by the VM champs store wise.
Financial Objectives
• Setting up of quality store in the available budget.
• To reduce the cost of transportation & installation.
• Cost monitoring for VM and setting up quality stores ensuring spends are within budgets.

VM Operations
• Develop VM manual for each concept to ensure standardization across all Lifestyle stores
• Develop processes to assist with smooth implementation of the VM dockets across all regions
• Develop VM elements based on the ‘mood board’ of the concepts and the seasonal theme
• Develop planograms for private labels based on inputs from concepts for each season.
• Closely monitor effective window management, mannequin management and collateral management as per the VM docket
• Use Visual Merchandising to enhance shopping experience, brand image and sales
• Device new and innovative show windows and effective instore merchandising that enhances customer interest and lead to increase in footfalls
• Ensure timely and effective implementation of show windows and instore VM for brands
• Conduct market study including competition tracking for latest trends to incorporate in design
• Ensure VM training to all stores across the region. Conduct training where necessary
• Develop comprehensive dockets to support marketing promotions when required
• Create dockets for new store launches based on inputs from concept heads and project team
Vendor Management
• Identify and develop new vendors to source new materials
• Manage the vendor relationship in terms of quality standards of deliverables and timely payments
People Management
• Train and groom team for higher responsibilities
• Train store operations teams on VM standards

• Window Display Conceptualization
• To work as per design & marketing calendar
• Feed back to the store & documentation
• Innovative ways of display
• Ways of cutting down cost for execution & implementation
• Trade Show design
• New Prop Development

• Worked for Mahindra Retail brand outlets all across India
• Played a pivotal role in the establishment of the VM interface for the brand from scratch
• Planning, strategizing and managing the Pan India Visual Merchandising and window display for the brand, involved in researching and translating the seasonal message of the brand and its values into creative store environments
• Responsible for launching all the new stores for Mom & Me and Beanstalk across the nation, launched 62 new stores with innovative visual creative and communication
• To work closely with other creative staff, while maintaining positive working relationships and open communication with store design, marketing and sales teams
• Providing consistent VM presentation of the brand across retail stores
• Organizing and creating mock ups and tests, sourcing material, samples, props etc
• Part of store design team to enhance space management of store by optimizing plano- gram
• Develop and control budgets for any VM activities as well for the New Stores
• Vendor negotiation, cost cutting and quick turnaround time
• Team management and training the associates
• Research and integrate innovate visual merchandising concepts
• Also Developed VM Guideline Manual for the Brand

• Handled VM & Projects for U.S. POLO, Flying Machine & Newport ( new store designing)
• Space planning and store layout in given area
• Create new concepts for seasonal window display & promotional activities
• POP Design
• Representation of concept in terms of sketches & 3D views..
• Sourcing vendor & suppliers
• Make technical detail for vendors

• Project: Active involvement in promotions like Spring Summer, Youth Festivals, and
• Happiness Sale
• As a trainee in the Visual Merchandising Department my responsibilities included: - Conceptualizing, Designing, Planning, Coordinating, Developing and
• Execution of Visual merchandising Display Campaigns
• Execution of instore communication through offer signage’s, collaterals etc