Vinay Kumar
Bangalore
Summary
Media professional with over 15 years of expertise in media planning, buying, and digital operations. Successfully managed campaigns for high-profile clients including Lenovo, Coca-Cola, and Unilever. Currently oversees core planning for WPPMedia in the South region, emphasizing effective planning, delivery, and activation. Recognized for strong work ethic and exceptional interpersonal skills.
Overview
24
24
years of professional experience
Work History
Regional Lead - Media Delivery & Operations
WppMedia
Bangalore
06.2021 - Current
- Delegated responsibilities based on individual strengths to optimize team performance.
- Coordinated training sessions for new staff to enhance skill sets in the region.
- Assessed team performance and provided constructive feedback to drive improvements.
- Led a team of media planners across the South region, offering guidance and mentorship.
- Ensured adherence to best practices and company standards in all regional campaigns.
- Managed escalations regarding challenges in media planning and implementation.
- Executed integrated media plans across non-biddable channels aligned with client objectives.
- Collaborated with cross-functional teams to develop comprehensive media planning strategies.
- Actively involved in New Business pitches
Core Planning Lead
Mindshare Fulcrum
Mumbai
03.2020 - 06.2021
- Directed Core Media Planning team for Exchange Excellence, focusing on Unilever brands.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Managed integrated media planning processes, ensuring timely monthly plans and reports.
- Oversaw a team of 20 in planning, optimization, and reporting activities.
- Conducted competitive spend analyses to inform strategic decisions and approvals.
- Collaborated with cross-functional teams to enhance efficiency through effective plan implementation.
Media Planner
Indeed India
12.2017 - 12.2018
- Led media planning and buying efforts for India market at Indeed.
- Coordinated media strategies with local and global offices to align objectives.
- Evaluated media targeting, scheduling, and budget allocation to maximize impact.
- Managed briefings, budget allocations, reporting, and media partnerships to optimize results.
- Oversaw processes for approvals, invoicing, billing, and competitive spend analysis.
- Collaborated with cross-functional teams to enhance ROI through integrated campaigns.
- Analyzed effects of online and offline channels on marketing KPIs for efficiency improvement.
- Reported media channel performance and insights to marketing team for strategic decisions.
South Head - CMP
MindShare
07.2015 - Current
- Developed media strategies across television, print, and radio platforms.
- Established benchmarks and processes for effective media planning.
- Executed comprehensive media plans for diverse client needs.
- Trained and developed team members to enhance skills and performance.
- Scanned new media properties, providing insights and recommendations for clients.
- Ensured adherence to planning processes, objectives, and standards by the team.
- Optimized media approaches to support achievement of revenue targets.
Business Director
JWT Africa
Uganda
10.2014 - 07.2015
- Directed media and business development, achieving strategic alignment with client objectives.
- Analyzed market media landscape to recommend effective strategies for clients.
- Collaborated with regional teams to develop and execute media strategies.
- Managed media profit and loss to ensure financial efficiency.
- Established media planning and buying processes within the organization.
- Served key clients including Coca Cola, Unilever, Barclays Bank, Airtel, UHMG, Britam, and Vodafone.
Director
MindShare
Bangalore
06.2007 - 10.2014
- Conducted extensive stakeholder engagement with marketing managers and brand communication heads for campaign strategy, planning, and execution.
- Drove business development initiatives through pitches for AXA, Manipal University, Muthoot Gold, Metro Cash & Carry, and Common Floor Property Portal.
- Managed a team to ensure timely delivery of project objectives.
- Launched successful campaigns including Nike Sports Wear, Nike Indian Cricket Jersey, Madura Garments' Collective Store, Signature premium whisky variant, Nitesh luxury property, Lenovo Yoga Ultra Book, and Lenovo smartphones in India.
- Monitored and strategized purchasing for USL to control inflation at 10-15% year-over-year.
- Developed planning and buying strategies for Lenovo to maintain inflation at 10-20% year-over-year while enhancing brand visibility and consideration.
- Executed alternative advertising plans for USL during surrogate advertising bans, generating additional revenue.
- Utilized software such as IRS, TAM, Figaro (TV optimizer), RAM, and TGI to analyze target groups and consumer behavior for effective media solutions.
Media Planner
Dentsu Communications
Bangalore
02.2006 - 06.2007
- Conducted competition reviews for brands to identify market positioning and trends.
- Developed media plans for campaigns to maximize outreach and engagement.
- Evaluated media buying proposals to ensure alignment with client objectives.
- Managed key clients, including Toyota, Blaupunkt, and Nitesh Estates, fostering strong relationships.
Sales Coordinator
Zee Telefilms
Bangalore
10.2004 - 02.2006
- Acquired extensive knowledge of internal and external systems for Bangalore clients as Sales Coordinator.
- Collaborated effectively with team to resolve critical issues in inventory management and data handling.
- Facilitated sales team by offering proactive suggestions for inventory optimization during campaign execution.
Administrator / Facility
DesignTech
Bangalore
12.2003 - 10.2004
- Oversaw account management and maintained client relationships effectively.
- Managed inventory and logistics operations to ensure timely delivery.
- Streamlined inventory processes to enhance accuracy and efficiency.
Administrator
SAI Associates
Bangalore
11.2001 - 08.2003
- Performed basic bookkeeping tasks such as reconciling accounts receivable and payable.
Education
PGDM - Marketing & Advertising
Bharathiya Vidya Bhavan
Bangalore01.2007
B.Sc - Computer Science
M.S.Ramaiah College
Bangalore01.2001
Pre-University -
M.E.S Junior College
Bangalore01.1998
Skills
- Client servicing and media operations
- Cross-functional collaboration
- Team leadership
- Media planning and buying
- Digital strategy development
- Consumer insights analysis
- Talent mentoring and training
- Media software proficiency
- Emerging media trends
- Audience measurement tools
Hobbies and Interests
- Adventure
- Sports
- Music
- Travelling
Personal Information
Date of Birth: 10/10/79
Experience Profile
Around 13 Years of experience within Media Industry in the function media planning, media buying, strategy, operations and digital., Lenovo, USL, Coco Cola, Unilever, Airtel, Madura Garments, Nike, Mindshare Fulcrum, Core Planning Lead, 12/2018 - Current, Client Servicing, Media planning and Media Buying, Media Operations, Emerging media- Digital plan, Outdoor and Activation, Consumer Insights, Talent mentoring and training, TGI, BARC, TAM, IRS, Google Analytics (basic)
Accomplishments
- Awarded " ROCKSTAR OF THE YEAR " by Lenovo India client for the year 2013 - 2014
Languages
Kannada
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Telugu
Elementary (A2)
A2
Timeline
Regional Lead - Media Delivery & Operations
WppMedia
06.2021 - Current
Core Planning Lead
Mindshare Fulcrum
03.2020 - 06.2021
Media Planner
Indeed India
12.2017 - 12.2018
South Head - CMP
MindShare
07.2015 - Current
Business Director
JWT Africa
10.2014 - 07.2015
Director
MindShare
06.2007 - 10.2014
Media Planner
Dentsu Communications
02.2006 - 06.2007
Sales Coordinator
Zee Telefilms
10.2004 - 02.2006
Administrator / Facility
DesignTech
12.2003 - 10.2004
Administrator
SAI Associates
11.2001 - 08.2003
PGDM - Marketing & Advertising
Bharathiya Vidya Bhavan
B.Sc - Computer Science
M.S.Ramaiah College
Pre-University -
M.E.S Junior College
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