Vinay Nagappa
Sales and marketing
Bengaluru
Summary
A goal-oriented, performance driven professional with nearly 9 years of experience in channel Sales, Retail, Distribution, Key Accounts Handling., A self-starting, highly motivated individual looking to join a high performing team of professionals that would utilize my untiring self and skills to its full potential to pursue a challenging career in Sales and Marketing. Passionate about Sales, Marketing, Brand enthusiast, willingness to learn and understand the complex profile of consumers and product line on how business can tap directly into their habits, aspirations and attitudes. Now looking for a good opportunity in Sales field with a forward looking company of high repute.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work History
Customer Executive – Foods
Pepsico India Holdings Pvt Ltd
Bengaluru, Mangalore, Udupi
03.2019 - Current
- Handling General trade, Modern Trade, AFH business of the company. Ensuring billing of all existing outlets. adding new outlets within the territory to increase coverage.
- Key Account Management: Handling Key Accounts Like SPAR, DMART & Super Markets. Driving sales through these accounts with proper shelf share, execution and promo communication. Ensuring timely payment from these key accounts to the distributors to ensure smooth and timely supply.
- Category Management: Giving more importance to category wise growth, availability of all category’s of our company in every outlets and ensuring availability of all SKU’s in the outlets. ensuring availability of all SKU’s in the DB warehouse to avoid order cancellation. ensuring Proper Display execution of all categories in the outlets.
- Sales Management: Achieving Monthly value and volume target. Achieving brand wise and channel wise target. Ensuring daily and weekly target achievement of all Pre sales representative. Maintaining good phasing to avoid month end dumping. Sending daily sales reports to the PSR’s.
- Team Management: Driving a team of 23 sales executives and ensuring their target achievement, brand wise achievement. Making Route correction In order to achieve healthy KPI’s and smooth supply operation. Conducting gate meeting on daily basis, creating brand awareness. Giving timely training regarding sales and KPI improvements.
- Distributor Management: Maintaining good relationship with the distributors. communicating monthly sales target, scheme planning to the distributors. Ensuring achievement of monthly Incentive for the distributors. Ensuring smooth and timely supply to the outlets. Reducing maximum order cancellation from supply team. Maintaining sufficient ground stock throughout the month.
Senior Sales Executive – Alco Bev
United Spirits –A DIAGEO Group Company
Mangalore, Davengare, Chitradurga, Shimoga
12.2015 - 03.2019
- Sales Planning: Developing Monthly& brand wise sales plans for Zone.
- Customer Management: Building relationship with the new customer, maintain relationship with the existing customers & negotiating with associations, tie-ups with local Associations. Conducting bootleggers meet.
- Sales Management: Drive sales and target achievement on a monthly basis.
- Team Management: Lead a team of 5 Sales Representatives from distributors and ensure their target achievement. Timely training to the Executive.
- Marketing co-ordination: Participate in strategic planning and execution of activities that facilitate increase in sale and width of distribution.
- Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share.
- Develop marketing and communication strategies to increase sales and brand positioning.
- Relationship building with trade.
- Consumer complaint handling.
- Calculation of trade schemes/promotions
- Driving Brand Visibility in New Distributor territory by ensuring In shop Branding, Signage and In shop Activation.
- Best TSE of the year 2016-17.
Senior Sales Representative – Sales
Berger Paints India Limited
Bengaluru
08.2014 - 09.2015
- Increasing sales growth and driving sales initiatives in order to achieve business goals as well as identifying prospective clients, generating business from the existing client, thereby achieving the business targets.
- Identifying & developing new streams for revenue growth and maintaining relationships with customers to achieve repeat business.
- Increasing dealer network of the territory.
- Monitor trends and competitor activity to identify opportunities to differentiate the brand and product to increase product take up.
- Timely Collection of payments.
- Representing the company at events and presentations.
- Conducting Builder meet and Painter meet.
- Conducting training session to the contractors.
- Supervision of BD team and generating revenue from them.
Education
MBA - Marketing
Poornaprajna Institute of Management
Mangalore, India 08.2012 - 06.2014
Skills
Problem-solving abilities
undefinedTimeline
Customer Executive – Foods
Pepsico India Holdings Pvt Ltd
03.2019 - Current
Senior Sales Executive – Alco Bev
United Spirits –A DIAGEO Group Company
12.2015 - 03.2019
Senior Sales Representative – Sales
Berger Paints India Limited
08.2014 - 09.2015
MBA - Marketing
Poornaprajna Institute of Management
08.2012 - 06.2014
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