VINAY RAJPUT

Marketing: Increased brand awareness through creation of innovative creatives and digital productions for social media, Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Communications: Developed content for press releases, websites and social media, Managing company' social media pages and increased social media presence, monitoring user engagement on website
Budget Adherence: Oversaw company media budget, increasing cost efficiency
Digital Marketing: Executed campaigns on social media platforms- LinkedIn & Facebook and regularly investing on Search Engine Marketing & Google AdWords to generate Demand and Leads.

Assist in the formulation of strategies to build a lasting digital connection with consumer, plan ongoing company presence on social media
Team Discussion: Collaborate with Products Managers, Business Development Managers to develop monthly content for digital marketing

Brand Awareness: Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness
Training Sessions: Organize training sessions for dealers/ distributors for new product content and technological advancements
Presentations: Helping team to maintain brand image by using same theme across all the presentations

Creative Designing: Work with in-house or outsourced graphics designers to develop engaging content for Campaigns- Webpage Promotion, Email Marketing & Digital Marketing with clear targets to increase brand awareness and customer engagement.

In-House Production: Produce, edit and share engaging content on a regular basis (e.g. Product Photographs, Product Videos, Product Configuration Videos, Infographics for Power Point Presentations etc.)

Social Media: Manage the day-to-day handling of our social media channels- LinkedIn, Facebook, Youtube, including Brand' Website

Content Writing: Editing and publishing engaging thought leadership content such as Blogs, Newsletters, Case Studies & Application Notes etc. for Website and all Digital Platforms

Competitors Analysis: Undertake market and competitor research and analysis to provide suggestions for improvement

Print Media: All marketing collaterals for all division/ units & offices of Masibus across the globe (Collaterals include catalogues, presentations, manuals, brochures, leaflets, product packaging etc.)

Single Point Contact: Coordinating with vendors (Print, Merchandise, Event Organizers etc. on behalf of Masibus for smooth execution

Merchandise Management: Design coordinating, ordering, distribution all the gift away for customers & channel partners.

Marketing Planner: Trade Portal management, Advertisement in Magazine, Space buying for exhibitions, execution of User Conferences.

Media Budget Planning: Make annual budget plan and maintain cost of expenses

Managing Subordinates: Training and honing skills of subordinates to upgrade them for more responsibilities

Website Management: Responsible for managing website of the company and regularly updating new product and solution launch

• Responsible for all marketing strategies (ATL/BTL), Brand Communication & Management, PR, Media Planning and buying, advertising, Events and Market Research so that all service levels were met with regard to internal and external customer expectations
• Marketing Calendar: Curve out annual marketing calendar keeping market trend/mood, consumer behaviour in mind and ensure execution of activities as per plan
• Marketing Budget: To work closely with the GM for managing advertising, public relations and promotional Budget to ensure that the expenditures are within the budgets allocated
• Media Management: Handling all the Media Communication for DB Mall (Print, Electronic, and FM Media)
• Planning media buying with emphasis on adopting new communication media from time to time
• Major tie ups endorsed till date are Rajasthan Patrika, Nai duniya, Ht City, Haribhoomi and Big FM, Red FM, My FM tie up etc
• Managing the press Release for the relevant media
• Public Relations: Building strong & positive brand equity through planned PR & Corporate Communications across key media channels
• Event and Promotion Management/Execution: Conceptualizing and executing innovative events and promotional activities for brand building of the Mall and customer engagement
• Social Media Management: Daily monitoring of the profiles, Creation of Activities and Events for customer to spread awareness, Utilization and assessment of Social Media as an effective Communication Tool
• Revenue Generation: To identify branding opportunities & activation spaces inside/outside the property to maximize revenue from BTL & Branding
• Selling Mall media to Mall Retailers for revenue generation of the mall
• Retailer Relationship Management: Coordination and Circulation of Event info to the Retailers/Feedback on Various activities (events and promotions), to keep track of new product launches/ schemes
• Cross promotional Campaign with Mall Retailers
• Vendor Management: Engage and interface with vendors (viz
• Print, PR, Media Buying and other marketing communications agencies),and maintaining relations with them for ensuring continued & repeated service in each campaign planned by the company and thereby augment business & profitability
• Monthly & Weekly Report Generation on all Marketing activities for Review meetings with Senior Management
• Taking care of the CSR of the Mall to project a social image of the Mall
• To keep track of competitors activities and update management with current marketing trends to enhance the business opportunities for the organization
• Placement of Mall Directory and Ensure clear-cut communication through signage
• Look and feel recommendations on mall.

• Responsible for all marketing strategies (ATL/BTL), Brand Communication & Management, PR, Media Planning and buying, advertising, Events and Market Research so that all service levels were met with regard to internal and external customer expectations
• Marketing Calendar: Curve out annual marketing calendar keeping market trend/mood, consumer behaviour in mind and ensure execution of activities as per plan
• Marketing Budget: To work closely with the GM for managing advertising, public relations and promotional Budget to ensure that the expenditures are within the budgets allocated
• Media Management: Handling all the Media Communication for DB Mall (Print, Electronic, and FM Media)
• Planning media buying with emphasis on adopting new communication media from time to time
• Major tie ups endorsed till date are Rajasthan Patrika, Nai duniya, Ht City, Haribhoomi and Big FM, Red FM, My FM tie up etc
• Managing the press Release for the relevant media
• Public Relations: Building strong & positive brand equity through planned PR & Corporate Communications across key media channels
• Event and Promotion Management/Execution: Conceptualizing and executing innovative events and promotional activities for brand building of the Mall and customer engagement
• Social Media Management: Daily monitoring of the profiles, Creation of Activities and Events for customer to spread awareness, Utilization and assessment of Social Media as an effective Communication Tool
• Revenue Generation: To identify branding opportunities & activation spaces inside/outside the property to maximize revenue from BTL & Branding
• Selling Mall media to Mall Retailers for revenue generation of the mall
• Retailer Relationship Management: Coordination and Circulation of Event info to the Retailers/Feedback on Various activities (events and promotions), to keep track of new product launches/ schemes
• Cross promotional Campaign with Mall Retailers
• Vendor Management: Engage and interface with vendors (viz
• Print, PR, Media Buying and other marketing communications agencies),and maintaining relations with them for ensuring continued & repeated service in each campaign planned by the company and thereby augment business & profitability
• Monthly & Weekly Report Generation on all Marketing activities for Review meetings with Senior Management
• Taking care of the CSR of the Mall to project a social image of the Mall
• To keep track of competitors activities and update management with current marketing trends to enhance the business opportunities for the organization
• Placement of Mall Directory and Ensure clear-cut communication through signage
• Look and feel recommendations on mall

• Key Responsibilities Area:
• Looking after Sales for Doctor Plus Information Booklet
• Provide space to corporate for giving advertisement in a Magazine (Doctor plus Information Booklet)
• Understanding client needs and give suggestions about space selection
• Provide good after sales services
• Responsible for preparing monthly sales report and submit it to marketing manager.