Vinay Vaidya

Leading a team of 450 tech, product, operations and program management spread across India, US and Canada serving customers in India and emerging markets across LATAM and MENA. Own end to end tech and product strategy to make sure Amazon maintains leadership position in the middle of fierce competition from vertical players. This includes strategic investment in to building specialized search and browse experiences, supply chain infrastructure, purchase and post-purchase workflows for verticals such as grocery, pharmacy, fashion, high consideration tech products with long tail selection working closely with business, ML/AI scientists and operations. Following are high level objectives achieved with fully scaled team,products and services built in last 4 years.

1. Amazon starts to play in hyper local categories, opening up future opportunities.

2. Products and services are account for ~70% of Amazon.in revenue

3. Amazon fashion discovery gets a makeover through revamped ranking relevance on search, inspiring browse & evalulation experience and enhanced item data quality through application of LLMs

4. Optimizes cost per unit (CPU) over a selection of 20MM products stored across 6 fulfillment centers (FC)/urban FCs

Owned end to end strategy and execution for Growth, Engagement, Monetization and Trust of the marketplace. Tech was at the centre of strategy driving products powered by search/ranking/relevance algorithms, product recommendation strategies, ads, ML driven abuse detection/prevention driving following outcomes

1. Daily active users (DAU) increased by 300%.

2. Time customer spent on the app increased by 200%,

3. Ads drove significant revenue without affecting growth/engagement

4. Abuse went down to 0.5% of total transactions and cost of business waste/bad debt went down to 0.1% from 0.9% of total revenue

Lead the automation of digital marketing through SEO and paid marketing on google and subsequently was head of Groupon goods customer experience product and engineering. Key accomplishments were

1. Groupon generated more than 30% of traffic from paid digital marketing, hence it was critical to optimize the digital marketing cost at scale. Expense as a percent of revenue (E%R) improved by 45% resulting in massive reduction in marketing spend without sacrificing traffic and conversion through ML driven automation of marketing spend on paid channels such as Facebook, Google and RTB.

2. Developed ground up shopping experience, catalog quality infrastructure, API layer to access catalog/offer details and inventory replication based on demand forecast to optimize cost to serve. Goods business grew 6X in 2 years after the entire customer experience was revamped.

Played various roles starting as an entry level engineer to leading world wide payments platform across US, Europe, China and India.

1. Founding member of Amazon marketplace team building software to integrate seller's catalog and supply chain with Amazon. Solved many complex scaling/distributed computing problems related to real time data propagation and feed processing

2. Built multi dimensional browse infrastructure ground up leading to 30% increase in conversion through browse. Also exposed the taxonomy service to external merchants through APIs.

3.Lead the Re-Architecture of core payment processing platform serving customers in10+ countries leading to deprecation of 20+ legacy systems resulting in significant infrastructure cost reduction at the same time making the tech teams leaner and nimble.