Work Preference
Summary
Work History
Education
Certification
Skills
Overview
ORM Tools
Timeline
Open To Work
Hi, I’m

Vinayak Salian

Mumbai
Vinayak Salian

Work Preference

Job Search Status

Open to work
Desired start date: Immediately

Desired Job Title

Senior - Monitoring ExecutiveSenior - ORM ExecutiveSocial Listening and ORM ExecutiveMarketing Associate

Work Type

Full Time

Location Preference

On-SiteHybrid
Location: Mumbai, India
Open to relocation: Yes

Salary Range

₹40000/yr - ₹200000/yr

Important To Me

Work-life balanceCareer advancementCompany CulturePersonal development programsFlexible work hoursWork from home optionHealthcare benefitsTeam Building / Company Retreats

Summary

Results-oriented Sr. ORM Executive specializing in digital marketing strategy and data-driven SEO. Demonstrated success in increasing brand awareness and managing online reputation through strategic crisis response. Expertise in leveraging social media engagement to drive measurable results.

Work History

VML - WPP Company
Mumbai

Senior - Monitoring Executive
2025 - 2026 (1 education.year_Label)

Job overview

  • Led strategic initiatives to enhance client engagement and brand awareness.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns.
  • Analyzed market trends to inform creative strategies and client recommendations.
  • Developed presentations for key stakeholders, showcasing campaign performance insights.
  • Coordinated cross-functional teams to deliver high quality results within tight timelines.

SPRD (Client - Swiggy, Myntra, GodrejProperties,Omnicom Media Group)
Mumbai

Senior - ORM Executive
2023 - 2025 (2 education.years_Label)

Job overview

  • Collaborated with cross-functional teams to refine brand strategies for clients.
  • Analyzed market trends to inform product positioning and marketing initiatives.
  • Monitored feedback and online reviews to assess brand perception.
  • Engaged with employees, potential users, and influencers to foster community support.
  • Tracked audience sentiment through conversation monitoring and data analysis.
  • Generated innovative ideas to enhance media presence and brand awareness.
  • Communicated effectively with clients, ensuring clarity and responsiveness.
  • Remained updated on digital technology trends to leverage in branding efforts.

Gozoop Group (Client - Jio, GodrejProperties)
Mumbai

Social Listening and ORM Executive
2022 - 2023 (1 education.year_Label)

Job overview

  • Performed in-depth social listening across platforms to analyze brand sentiment and trends.
  • Utilized data analytics tools to generate actionable reports for marketing and product development.
  • Managed real-time customer engagement, addressing positive and negative mentions to enhance reputation.
  • Collaborated with cross-functional teams to align social media strategies with business objectives.
  • Identified and addressed potential issues in crisis management, protecting online brand reputation.

Bombay Shirt Company
Mumbai

Marketing Associate
2021 - 2022 (1 education.year_Label)

Job overview

  • Enhanced website content to boost organic search rankings using SEO techniques.
  • Collaborated with designers, writers, and developers on cross-functional projects.
  • Supported marketing initiatives through various tasks as needed.
  • Executed online merchandising strategies to maximize product visibility.
  • Planned and executed offline events and store activations to drive engagement.
  • Analyzed campaign performance data to refine marketing strategies.
  • Supported sales teams by providing updated product information and resources.

Education

MPES College of Arts, Commerce & Management
Mumbai

Bachelor in Management Studies from Marketing

University Overview

IIDE - The Digital School
Mumbai

Digital Marketing Certified

University Overview

Certification

  • HTML Course Certification
  • Google Ads Certification
  • Search Engine Optimization (SEO) Certification
  • Digital Marketing Fundamentals Certification
  • AI-Powered Marketer Certification

Skills

  • Market positioning and research
  • Data-driven SEO strategies
  • Crisis response and social monitoring
  • Digital marketing strategy
  • Analytical data insights
  • Social media engagement (Meta)
  • Customer relationship management (Zoho & Salesforce)

Overview

1

6 Years of hands-on experience across digital marketing

2

Certified in HTML, Google Ads, SEO, Digital Marketing

3

Data-driven marketer focused on growth and performance

4

Leveraging AI tools to build scalable marketing strategies

ORM Tools

ORM Tools
  • Locobuzz
  • TweetDeck
  • Konnect Insights
  • QuickMetrix
  • Google Alerts
  • Shopify
  • Zoho
  • Salesforce

Timeline

Senior - Monitoring Executive
VML - WPP Company
2025 - 2026 (1 education.year_Label)
Senior - ORM Executive
SPRD (Client - Swiggy, Myntra, GodrejProperties,Omnicom Media Group)
2023 - 2025 (2 education.years_Label)
Social Listening and ORM Executive
Gozoop Group (Client - Jio, GodrejProperties)
2022 - 2023 (1 education.year_Label)
Marketing Associate
Bombay Shirt Company
2021 - 2022 (1 education.year_Label)
MPES College of Arts, Commerce & Management
Bachelor in Management Studies from Marketing
IIDE - The Digital School
Digital Marketing Certified

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Vinayak Salian