Vinayak Soni

Current Regional marketing and sales team to achieve yearly targets for growth

and revenue. (Achieve 100% YOY growth in clinic segment)

Developed and implemented local outreach plans to improve brand

visibility and reach in key areas.

Guided the team to create scientific communication that helped engage

doctors better, leading to faster conversions and stronger doctor retention. (Improved brand recall at Doctors touchpoint)

Organized and participated in CMEs, RTMs, health talks, and retail camps

with associations like IMA, MOGS, FOGSI, hospitals, and support groups to build referral networks and strengthen the brand.

Joined team members for important KOL meetings to improve revenue and

productivity.

Trained sales staff, tracked their performance through call reports, and

ensured weekly monitoring to meet targets.

Developed seasonal marketing ideas with the team to engage doctors and

increase referrals.

Built and maintained relationships with key doctors, polyclinics, and hospitals to generate referral business.

Achieved targets for user acquisition and revenue for offline centres.

Analyzed market trends, competitor strategies, and customer feedback to

plan future strategies.

Managed daily marketing tasks to ensure smooth operations and timely

execution of campaigns.

Achieved 35% year-on-year growth in pathology business (FY20-FY21) by opening new company-owned (COCO) and franchise-owned (FOFO) centers across Maharashtra, Goa, Pune, and Madhya Pradesh.

Launched 60 new centers in two years, contributing ₹1 crore to the overall revenue.

Expanded SDIPL’s FOFO network across India, ensuring consistent growth and market presence.

Led the launch and operations of new centers, following SDIPL’s standard operating procedures (SOPs).

Conducted direct marketing and on-ground competitor analysis to gain market insights and strengthen business positioning.

Regular field visits to assess market status, competition, and potential for regional growth.

Collaborated with branding and marketing teams to plan pre-launch activities and run inauguration offers, adhering to allocated budgets.

Provided market research support by tracking trends and analyzing competitor’s, compiling data for regular updates and reporting.

Supported FOFO and COCO centers with quality assurance, logistics, staff training, and customer service to ensure seamless operations.

Built and maintained strong relationships with key decision-makers and senior management to support business growth and partner relations.

Contributed to franchise and revenue growth targets through consistent follow-up and engagement with potential partners.

Generated new business leads by meeting with potential partners (PUPs) and non-NABL labs, converting them to FOFO or COCO centers.

Led the sales and operations team for out patient’s department (OPD) and retail marketing across West Zone & Driving team success

Managed Home healthcare services for chronic patients and senior citizen, ensuring quality and timely care

Drive revenue & event Calendar target to achieve monthly quarterly and goals for the zone.

Build annual and quarterly plan for team as per PnL to achieve target of west zone as well as monitor competition strategy

Coordinated doctors and nurse on-call services along with ambulance arrangement for emergency

Build strong relationship KOL Doctors to increase reach and brand awareness in doctor fraternity

Collaborated with Housing Societies to promote family physician services, offering doorstep preventive care facilities under one roof

Created customized annual health packages targeting specific group to meet their health care needs

Delivered specialized healthcare solutions for chronic care patients and senior citizen, enhancing service offering

Organized Q&A session, Medical Camps and Health awareness webinars for communities and corporates to build brand awareness and drive revenue

• Analyzed marketing campaigns using key metrics and performance indicators.
• Developed marketing plans based upon extensive research and prospects targeted.
• Coordinated staffing for various marketing events and industry conferences.
• Supervised marketing team of Number personnel.
• Oversaw Number-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
• Planned and executed events and marketing programs to increase qualified leads.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
• Identified value propositions and key messages for company marketing campaigns.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Managed workflow between staff, coordinating documents, and creative material distribution.
• Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
• Launched marketing activities for new product lines and market penetration.

• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Attended industry events and conventions to expain sales opportunities.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Built relationships with customers and community to establish long-term business growth.
• Organized promotional events and interacted with community to increase sales volume.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Managed accounts to retain existing relationships and grow share of business.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Implemented systems and procedures to increase sales.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Prepared sales presentations for clients showing success and credibility of products.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

• Monitored accounts receivable aging and worked with various areas to address business needs.
• Responded to requests for new or increased open account credit limits.
• Collaborated on collection and dispute resolution issues.
• Identified and discussed with management opportunities for improvements to procedures and internal controls.
• Monitored customer accounts for payment delinquency and initiated collection efforts.
• Analyzed customer financial records to determine appropriate payment plan.
• Generated and distributed monthly customer statements.
• Prevented impending loss and increased profitability by enforcing scheduled collection campaigns, consistently achieving targeted recovery rate.
• Entered client details and notes into system for interdepartmental access and review.
• Maintained accurate records of customer accounts, payments and payment plans.
• Established relationships with customers to encourage payment of delinquent accounts.
• Researched billing errors and discrepancies to initiate corrective action.
• Worked with customer to create debt repayment plan based on current financial condition.
• Listened to customers and negotiated solutions that met creditor and debtor needs.
• Located customers with overdue accounts and solicited payment in compliance with fair debt collection practices.