Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Timeline
Generic
VINAYAN K

VINAYAN K

Integrated Media Marketer

Summary

Experienced media and marketing professional with over 12 years in leading media agencies and broadcasters. Expert in media procurement and planning across Influencer Marketing, Out-of-Home (OOH), Cinema, and Traditional Media. Skilled in driving visibility-led campaigns, managing vendor networks, optimizing budgets, and ensuring seamless multi-channel execution.

Overview

18
18
years of professional experience
3
3
Certifications
4
4
Languages

Work History

Sr. Director – Client Leadership

WPP Media
05.2023 - Current
  • Oversaw multi-channel media strategies and procurement across Traditional, Digital, Influencer, OOH and cinema.
  • Partnered with creative and CSR teams for PR initiatives and visibility.
  • Expanded vendor base and drove cost-effective buys.

Partner – Client Lead

DDB Mudra Max Pvt Ltd.
01.2020 - 04.2023
  • Led strategic planning and execution of integrated media campaigns.
  • Spearheaded influencer and retail outreach across key regions.
  • Directed cross-functional teams to deliver high-impact campaigns.

Group Head – Planning and Investment

GroupM Media Pvt Ltd (Maxus & Motivator)
12.2015 - 12.2019
  • Built media strategy based on data insights and client KPIs.
  • Identified high-impact properties in OOH and cinema for visibility.
  • Monitored competition and shared actionable insights.

Manager – Research & Sales Support

Reporter TV Broadcasting Pvt Ltd.
05.2013 - 11.2015
  • Created presentations and deal proposals for clients/agencies.
  • Coordinated innovation execution and campaign deliverables.
  • Tracked viewership and generated performance reports.

Assistant Manager – Media

Chams Advertising Pvt Ltd.
01.2013 - 05.2013
  • Managed outdoor media inventory and revenue operations.
  • Led a sales team and tracked campaign rollouts.

Scheduling Assistant

MM TV Ltd.
09.2011 - 01.2013
  • Scheduled ad spots and managed inventory optimization.
  • Provided data insights and supported campaign efficiency.

Executive – Marketing

Sunnetwork Ltd.
01.2008 - 09.2011
  • Handled RO scheduling, campaign execution, and agency relations.
  • Ensured proper tracking and communication for ad placements.

Education

Digital Marketing & Communications - Digital Marketing

MICA
Ahmedabad, India
02.2022 - 2023.01

MBA - Marketing Management

Sikkim Manipal University
Sikkim
06.2012 - 2014.01

B.Com - Taxation

Mahatma Gandhi University
Kottayam, India
06.2007 - 2011.03

Skills

  • TAM and BARC data interpretation
  • Digital ad campaign management
  • Skilled in utilizing Winkl and One Impression for campaigns
  • PowerPoint presentation skills

    • Team-oriented leadership

    Stakeholder management

    Coordinated policy rollout

    Innovation process optimization

    Strong interpersonal skills

Accomplishments

  • Top Performer Award – OMD Mudra Max (2021)
  • TOI Cannes Young Lions Finalist – Top 10 in India (2017)
  • Maxus PAT Award – For innovation in media planning

Certification

YUMI

Timeline

Prompt Engineering

06-2025

Sr. Director – Client Leadership

WPP Media
05.2023 - Current

Digital Marketing & Communications - Digital Marketing

MICA
02.2022 - 2023.01

Meta Blueprint

06-2021

Partner – Client Lead

DDB Mudra Max Pvt Ltd.
01.2020 - 04.2023

YUMI

01-2016

Group Head – Planning and Investment

GroupM Media Pvt Ltd (Maxus & Motivator)
12.2015 - 12.2019

Manager – Research & Sales Support

Reporter TV Broadcasting Pvt Ltd.
05.2013 - 11.2015

Assistant Manager – Media

Chams Advertising Pvt Ltd.
01.2013 - 05.2013

MBA - Marketing Management

Sikkim Manipal University
06.2012 - 2014.01

Scheduling Assistant

MM TV Ltd.
09.2011 - 01.2013

Executive – Marketing

Sunnetwork Ltd.
01.2008 - 09.2011

B.Com - Taxation

Mahatma Gandhi University
06.2007 - 2011.03

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VINAYAN KIntegrated Media Marketer