Vindhya Shetty
Bengaluru
Summary
Email Marketing Automation Specialist offering a comprehensive background in the development and execution of marketing campaigns in CRM Platforms. Meets job demands and deadlines through diligent work ethic and dedication to quality.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Email Marketing Automation Specialist
Pipeline Velocity
04.2025 - 07.2025
- Created and designed engaging email campaigns and templates tailored to target audiences.
- Developed comprehensive email marketing strategies and detailed Gtm sheets to track campaign performance.
- Automated email workflows within the CRM for efficient lead nurturing, customer engagement, and follow-up, including lead generation email campaigns.
- Formulated content strategies for various email types including cold emails, promotional emails, and up warming campaigns.
- Executed IP warming processes to build sender reputation and improve email deliverability for new or dedicated IP addresses.
- Configured and maintained SPF and DNS settings for email platforms to ensure high deliverability and avoid spam filters.
- Executed email marketing campaigns for both B2B and B2C clients, driving increased open rates, click-throughs, and conversions.
- Analyzed campaign metrics and optimized emails to improve engagement and ROI.
- Performed data segmentation for emails to target specific audience segments effectively.
- Conducted data scraping for cold emails to build targeted email lists.
Digital Marketing and PR Assistant Intern
Pehchaan The Street School (Trust) Non-profit Org
10.2024 - Current
- Coordinated collaborations with influencers, college societies, media houses, vloggers, and NGOs to expand the trust's outreach and engagement.
- Designed promotional materials such as brochures, newsletters, and press releases to communicate the trust's mission and achievements effectively.
- Provided hands-on support in planning and executing Pehchaan events, ensuring smooth operations and impactful outcomes.
- Conducted market research to identify trends, opportunities, and audience preferences, aligning campaigns with strategic goals.
Data Analyst Trainee
MedTourEasy (MTE)
10.2024 - 10.2024
- Project: "Analyze Death Age Difference of Right-Handers and Left-Handers"
- Conducted an in-depth analysis of age-related mortality trends between right-handed and left-handed individuals using Python and Microsoft Excel.
- Performed data cleaning and preprocessing to ensure the accuracy and reliability of datasets.
- Utilized Python libraries (e.g., Pandas, NumPy) for statistical analysis and hypothesis testing.
- Created data visualizations using Power Bi.
- Communicated results through clear and concise reports, providing actionable insights into hand dominance and its relationship with lifespan.
Senior Marketing Consultant
ALTEN Calsoft Labs (ACL Digital)
11.2021 - 03.2023
- Company Overview: Client: Akamai Technologies
- Build, deploy and optimized email campaigns, landing pages, and forms
- Develop and Execution of Quarterly Security e-newsletter, and Landing pages for APJ region
- Researched and analyzed top upcoming events for Gaming, High-Tech, Media & Entertainment, and Finserv Industries
- Effectively managed monthly budgets using Anaplan platform and PO's for marketing activities
- Campaign Tactic creation in Salesforce for Events and uploading data list to campaigns created in Salesforce
- Assisted with Managers in planning, creating, and executing successful marketing plans and strategies for Trade shows and Webinars
- Created workflows associated with email campaigns; email reporting, list segmentation for targeted audience and list upload to salesforce
- Co-ordinated with seniors to create drip email campaigns for Webinars and Tradeshows
- Created Monthly, Quarterly ROI reporting using Tableau, Adobe Analytics for email campaigns executed by Global teams and reporting to Marketing director
Senior Marketing Specialist
K12 Techno Services Pvt. Ltd.
09.2021 - 11.2021
- Managed email campaign process for multiple lines of business and Created customer journeys for onboarding customers.
- Proactively created Responsive Email Templates using HTML and CSS for email campaigns
- Creating workflows associated with email campaigns, including list segmentation, validation, QA, and deployment
- Implemented seasonal and special discounts, driving customer engagement through promotions, which resulted in good conversions.
- Developed and implemented effective holistic campaign strategies for cross-selling and Upselling email campaigns
- Played crucial role in creating and Executing Weekly Newsletters for Ed-Tech Platform, performed regular A/B testing, enabling detailed user experience analysis and evaluation
- Coordinated with developers for Events coding for campaign journeys to deliver planned campaigns.
- Tracked Conversions, click-through rates, and Open rates by marketing campaign for comparison.
Marketing Specialist
moneyguru Pvt Ltd
03.2019 - 08.2021
- Creating and testing Transactional emails, Engagement emails, Daily insight emails, Weekly Newsletters and Push Notifications.
- Managing audience segmentation and building customized email campaigns for segmented audience.
- Created responsive Email and Newsletter templates using HTML and CSS
- Created Journeys in Webengage to constantly engage the onboarding customers.
- Planning Strategy for weekly engagement emails and implementing A/B testing for email campaigns.
- Planning social media creatives, ad campaigns in Google Ads, Facebook and Twitter.
- Reporting and analyzing performance to improve conversion rates, open and click rates on weekly basis.
Senior CRM Operation Specialist
Perform Group | DAZN - Digital Sports Content and Media
03.2013 - 12.2018
- Hands on experience in Salesforce Service Cloud, Salesforce Marketing cloud - Email studio, A/B testing, Data Integration, setting up Journey Builder for email campaigns and report generation/dashboard creation/report automation using report builder.
- Created Conversion campaigns, engagement campaigns, win back campaigns, Affiliate Emails, competition campaigns, automated, Beta and acquisition email campaigns.
- Maintaining and updating customer databases in Salesforce service cloud.
- Experience with analytics platforms (Google Analytics, Omniture).
- Data extraction using SQL queries and Segmenting the data to ensure campaigns are sent to targeted audience.
- Creating customer surveys/data capture forms to get detailed insight of customers.
- Testing email campaigns across major domains, Browsers to ensure deliverability and responsiveness of emails in all devices.
- Constant quality review of campaign output and Analysis of performance of email with metrics around opens, clicks and conversions.
Education
MSc - Masters Software Technology
St. Aloysius College
BCA - Computer Science
St. Agnes College, Mangalore University
Skills
- Email marketing
- CRM marketing
- Campaign Optimization
- Campaign development
- SQL
- Java script
- AMPscript
- Movable Ink
- Survey Gizmo
- Google Analytics
- WordPress
- Database Management
- Marketing Analytics
- Customer engagement
- Social Media Management
- Technical Skills:
- HTML/CSS
- Salesforce Marketing Cloud
- Webengage
- Sendgrid
- Mailchimp
- Litmus
- Salesforce Lightning
- Tableau
- Adobe Analytics
- Anaplan Budget Management
- Jira
- Zoho CRM
- Hubspot CRM
- Brevo
- Zapier
- GoHighLevel
- Looker Studio
- Salesblink
- Acumbamail
Certification
- HubSpot Email Marketing
- Google Data Analytics Professional Certificate
- Akamai - Salesforce Basic Training tool
- Akamai - Microsoft Excel Training
Timeline
Email Marketing Automation Specialist
Pipeline Velocity
04.2025 - 07.2025
Digital Marketing and PR Assistant Intern
Pehchaan The Street School (Trust) Non-profit Org
10.2024 - Current
Data Analyst Trainee
MedTourEasy (MTE)
10.2024 - 10.2024
Senior Marketing Consultant
ALTEN Calsoft Labs (ACL Digital)
11.2021 - 03.2023
Senior Marketing Specialist
K12 Techno Services Pvt. Ltd.
09.2021 - 11.2021
Marketing Specialist
moneyguru Pvt Ltd
03.2019 - 08.2021
Senior CRM Operation Specialist
Perform Group | DAZN - Digital Sports Content and Media
03.2013 - 12.2018
BCA - Computer Science
St. Agnes College, Mangalore University
MSc - Masters Software Technology
St. Aloysius College
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