Vineet Rathi
New Delhi
Summary
Results-oriented business leader with 30 years of global experience in revitalizing underperforming companies and driving revenue growth in India, SE Asia, the Middle East, and Europe. Achieved significant EBITA improvements in challenging environments while effectively navigating operational constraints. Experienced P&L owner with expertise in B2B/B2G sales, commercial restructuring, and cross-cultural team leadership across packaging and adhesive sectors.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Turnaround & Growth Consultant — Packaging & Specialty Materials
Independent Business Consultant
09.2025 - Current
- Advising businesses across India, SE Asia, and the Middle East on commercial strategy, revenue recovery, and operational restructuring in flexible & rigid packaging, sustainable solutions, self-adhesive labels, BoPP films, and specialty tapes/adhesives.
- Developed go-to-market strategies and commercial restructuring roadmaps that aligned with client objectives in packaging and specialty materials.
- Conducted diagnostic assessments of stalled or declining businesses, identifying root causes in sales, operations, and strategy to inform recovery plans.
- Leveraged 30-year global network across Coca-Cola, Pepsi, 3M, Indian Railways, and 100+ enterprise accounts to generate immediate commercial opportunities.
Vice President — Sales & Marketing (Project Assignment)
Ajit Industries India
04.2024 - 10.2024
- Led establishment of international sales and distribution networks for Asia's specialty tape and adhesive business.
- Built and activated sales and marketing networks in UAE and Nigeria markets within 6-month engagement.
- Led the setup phase of Asia's largest self-adhesive tape manufacturing plant in Bhuj, Gujarat, coordinating across manufacturing, commercial, and logistics teams.
- (US$150 Million Group)
Country Head — Myanmar | P&L Leader (USD 25M+)
Indorama Ventures PLC
12.2020 - 10.2023
- Full P&L responsibility for rigid PET preforms and closures in beverage packaging. Led all Sales, Marketing, and Manufacturing operations including SAP-ERP implementation, forex management, and government/trade body liaison.
- Delivered a $3M EBITA turnaround — from -$1M to +$2M within 2 years — in one of the region's most challenging operating environments.
- Secured long-term supply agreements with Coca-Cola and Pepsi, driving 2.25X volume growth during engagement.
- Launched exports to Japan, reducing DSO to below 50 days in FY22.
- Operated through the 2021 military coup: maintained business continuity, managed banking and forex restrictions, and protected supply chain integrity throughout the crisis.
- Implemented SAP-ERP across operations, enhancing relationships with government and trade bodies at the ministry level.
- (US$18 Billion PET & Specialty Chemical Group)
Vice President — SBU P&L Head
Safepack Industries Limited
01.2018 - 02.2020
- P&L Lead (US$20M+) for manufacturing, printing, and marketing of multilayer laminates including BoPP films, PET films, Al-Foil, and PE extrusion across India and international markets (SE Asia, UAE, Europe, USA).
- Increased revenue 18% YoY while achieving DSO below 50 days.
- Improved EBITA by 32%; reduced scrap by 12% and improved inventory turns by 16%.
- Directed annual and long-term business strategy for India and international regions.
- (Part of US$800 Million Group)
Head — International Marketing
Max Specialty Films
03.2017 - 12.2017
- Oversaw $20M+ in international sales of BOPP/BOPET films across UK, Europe, and SE Asia, executing specialty product launches and developing global key account strategy for PS Label and In-Mold Label films.
- (Now Toppan Group)
Business Head — Plastics Division
VSM Impex
06.2011 - 12.2016
- Managed B2B trading profit centre for polycarbonate films, PVC films, BoPET/BoPP films, and specialty tapes/adhesives across India, Middle East, ASEAN, and Europe, driving revenue growth.
- Grew topline by $4.5M and net profit by 34% through strategic alliances with 3M, LG, Sabic, Orafol, and Lohmann.
- Developed direct key accounts across India, Middle East, ASEAN, and EU.
- (US$90 Million International Trading Group)
Business Manager — South Asia, Middle East & Sub-Saharan Africa
Avery Dennison India
09.1996 - 03.2011
- Joined as the first employee in South Asia and built the business from zero to market leader across self-adhesive labels, graphics films, and retro-reflective sheeting.
- Achieved 35%+ CAGR in top-line sales; grew gross profit by 200%; maintained net income CAGR of 23% over 15 years.
- Launched and scaled multiple divisions across India, SE Asia, and the Middle East, driving regional expansion and market penetration.
- Established corporate specifications and secured approvals with 100+ enterprise accounts including Coca-Cola, Pepsi, Unilever, P&G, Indian Railways, Indian Post, Indian Oil, HDFC, Etisalat, and Emirates Airlines, enhancing market credibility.
- Reduced DSO from 108 to 82 days while scaling operations across India, South Asia, and the Middle East.
- (Global Fortune 500)
Officer — Sales (India Subcontinent)
YKK Singapore
08.1993 - 08.1996
- Served as the first employee for the India region and managed sales across the subcontinent for the world's leading zipper manufacturer.
Customer Sales Engineer
Network Limited (HCL Info Systems)
07.1992 - 07.1993
Education
MBA - Strategy & Marketing
University of Strathclyde
UK01-2008
Diploma - Electronics & Communication Engineering
Board of Technical Education
Delhi06-1992
Skills
- Turnaround and crisis strategy
- B2B and B2G business development
- Revenue growth and sales leadership
- P&L management
- Operational efficiency
- Key account negotiation
- Negotiation expertise
- Forecasting
- Power BI proficiency
- SAP ERP implementation
- Generative AI knowledge
- Cross-cultural leadership
- Forex and cash flow management
Websites
Certification
- Generative AI for Beginners, Udemy, 01/01/25
- ChatGPT and the New Wave of ML Language Models, Udemy, 01/01/25
- Leading Culturally Diverse Teams in the Workplace, Deakin Business School, 01/01/20
- Contracts X, Harvard University, 01/01/16
- Strategic Negotiations, Yale University, 01/01/16
- Internet of Things, King's College London, 01/01/16
- Diploma in Systems Management, NIIT, Delhi, 01/01/93
Timeline
Turnaround & Growth Consultant — Packaging & Specialty Materials
Independent Business Consultant
09.2025 - Current
Vice President — Sales & Marketing (Project Assignment)
Ajit Industries India
04.2024 - 10.2024
Country Head — Myanmar | P&L Leader (USD 25M+)
Indorama Ventures PLC
12.2020 - 10.2023
Vice President — SBU P&L Head
Safepack Industries Limited
01.2018 - 02.2020
Head — International Marketing
Max Specialty Films
03.2017 - 12.2017
Business Head — Plastics Division
VSM Impex
06.2011 - 12.2016
Business Manager — South Asia, Middle East & Sub-Saharan Africa
Avery Dennison India
09.1996 - 03.2011
Officer — Sales (India Subcontinent)
YKK Singapore
08.1993 - 08.1996
Customer Sales Engineer
Network Limited (HCL Info Systems)
07.1992 - 07.1993
MBA - Strategy & Marketing
University of Strathclyde
Diploma - Electronics & Communication Engineering
Board of Technical Education