Vineet Benjwal
Media And Entertainment Professional
Chandigarh
Summary
Dynamic media and entertainment professional with over 6 years of experience in content creation, project management, and creative strategy across print, TV, and radio platforms. Proven ability to forge strategic partnerships and discover innovative content that resonates with audiences. Expertise in leveraging research and strategic presentation techniques to enhance consumer engagement and drive results. Adept at transforming foundational concepts into captivating narratives while maintaining a strong focus on communication and collaboration in fast-paced environments.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Senior Producer
93.5 RED FM
CHANDIGARH
08.2022 - Current
- Acting as the second-in-command at the Chandigarh station, driving overall content strategy, programming excellence, and cross-platform growth while ensuring seamless coordination between radio, digital, and on-ground initiatives.
- Curate and execute high-impact daily content and special campaigns for prime-time shows across radio, digital, and on-ground platforms, consistently enhancing listener engagement and brand recall.
- Lead end-to-end ideation and execution of station-led activities, events, and brand collaborations, strengthening audience connection and market presence in the Tricity region.
- Manage and oversee video production projects for clients and key stakeholders, ensuring high-quality delivery aligned with brand objectives and timelines.
- Build and maintain strategic relationships with local authorities and partners to enable impactful tie-ups, enhancing RJ visibility and community integration.
- Played a key role in conceptualizing and executing flagship IPs such as the Bhangra Premier League (Pan Punjab) and Tricity Educators Awards, driving large-scale audience engagement.
- Scriptwriter and voice artist for “PJ Paaji”, a popular Punjabi humor property broadcast across Punjab markets.
- Conceptualized and delivered award-winning campaigns:“Phone Free Day” – ACEF Award & Media Brand Award 2022
“Bura Mat Likho” – ACEF Award & Media Brand Award 2023
- Spearheaded the creation and execution of “Ask Megha Anubhav”, a successful radio + digital property, recognized at the India Audio Summit & Media Brand Awards 2023, including its video format rollout.
- Lyricist and co-vocalist for national IPs such as Riders Music Festival and Quiz India Movement, contributing to brand-led music storytelling.
- Composed, wrote, and performed signature intro tracks for leading RJs across multiple cities including Chandigarh, Dehradun, and Delhi NCR.
- Wrote Qawwalis for the Election Commission of India campaign “Niyat Mein Vote Hai”, collaborating with renowned vocalist Wajahat Hassan.
- Conceptualized and produced the “Chandigarh Rap Anthem”, including directing its music video as part of the station’s rebranding initiative.
- Contributed to pan-north campaign “Last Crush” (World Environment Day), blending music with social messaging.
- Created and performed a celebratory rap marking Red FM’s multi-award win at ACEF 2023.
- Co-wrote scripts and performed multiple characters for the popular “Fake Interview” segment, including composing its audio identity.
- Conceptualized and voiced “Mausam Bhai”, a weekly infotainment segment on the morning show.
- Featured as “Sports Khabri” on the daily morning show, delivering engaging sports updates and insights.
- Ideated engaging segments like “Rant in Peace”, enhancing listener participation and entertainment value.
- Collaborated with RJs on digital-first video content, driving strong engagement and viewership across platforms.
- Strategized content planning and distribution with the social media team, boosting performance across Punjabi social media and YouTube channels.Strategized content creation and dissemination with the Social Media Manager for Red FM Punjabi's social media and YouTube platforms.
TV Producer
Pitaara TV
Chandigarh
01.2020 - 01.2022
- Strategizing and overseeing the day-to-day operations of the channel, ensuring seamless workflow and efficiency.
- Crafting compelling content-driven sales pitches for the sales teams in India and the UK, and expediting the implementation of pitches post-closure.
- Supervising both pre and post-show production processes, including seamless brand integrations for optimal viewer engagement.
- Spearheading ideation sessions for shows and film promotions, fostering innovative concepts to captivate audience interest.
- Collaborating closely with creative writers to conceptualize, write, and brainstorm engaging show and promo scripts, voice-overs, and other creative content.
- Managing post-production activities and ensuring high-quality content delivery.
- Curating content in collaboration with editors prior to telecast, maintaining the channel's standard of excellence.
- Spearheading the conceptualization and implementation of channel graphics to enhance visual appeal.
- Providing support to the Music Producer in various channel audio-related tasks.
- Conceptualizing and overseeing contests to drive audience participation and engagement.
- Coordinating and securing necessary permissions and arrangements for shoots, including legal permissions, hotel deals, and venue tie-ups.
- Facilitating the creation of compelling content for the channel's social media platforms to maximize reach and engagement.
- Playing a pivotal role in producing some of Pitaara's most successful shows, including The Cross Interview, Talk To Me, Pitaara Podcast, Khana Te Gaana, Chah Te Chuski (S-2), and other special properties.
- Contributing actively to the launch team of Chaupal, the world's first multi-regional OTT app, showcasing dedication to innovation and advancement in media technology.
Co-owner
Relic & Company (Event Mgt.)
Chandigarh
01.2019 - 01.2020
- Conceptualization of events and IPs
- Artist coordination and management
- Bringing in sponsors for the events
- Writing content for promotions
Entertainment & Lifestyle Journalist
Dainik Bhaskar
Chandigarh
01.2018 - 01.2019
- Produced over 65 front-page lead stories, showcasing a deep understanding of newsworthiness and journalistic excellence.
- Provided comprehensive coverage of major literature festivals in the Tricity region, capturing the essence of literary fervor and intellectual discourse.
- Crafted engaging narratives spanning art, culture, gastronomy, automotive advancements, and technological innovations, enriching readers' perspectives.
- Produced compelling features on diverse topics, including special coverage on Independence Day, emerging fitness trends, and the evolving startup landscape, among other notable subjects.
- Conducted insightful interviews with luminaries from the realms of film, television, music, theater, and literature, offering readers exclusive insights into the lives and thoughts of prominent personalities.
Education
Advanced Certificate - Brand Communication Management
MICA
Ahmedabad04-2026
Master of Journalism and Mass Communication - School of Communication Studies
Panjab University
Chandigarh07-2017
Bachelor of Science - undefined
PGGC, Sector 11, Panjab University
Chandigarh07-2014
12th - undefined
Moti Ram Arya School, Sector 27
Chandigarh03-2011
10th - undefined
Moti Ram Arya School, Sector 27
Chandigarh03-2009
Skills
Original content creation
Content development strategy
Project management
Idea generation
Effective team contributor
Building industry connections
Interests
Music, Travel, Reading
Timeline
Senior Producer
93.5 RED FM
08.2022 - Current
TV Producer
Pitaara TV
01.2020 - 01.2022
Co-owner
Relic & Company (Event Mgt.)
01.2019 - 01.2020
Entertainment & Lifestyle Journalist
Dainik Bhaskar
01.2018 - 01.2019
Master of Journalism and Mass Communication - School of Communication Studies
Panjab University
Bachelor of Science - undefined
PGGC, Sector 11, Panjab University
12th - undefined
Moti Ram Arya School, Sector 27
10th - undefined
Moti Ram Arya School, Sector 27
Advanced Certificate - Brand Communication Management
MICA