Vineet Gupta
Gurugram
Summary
A content marketing mastermind with a knack for weaving words that resonate and visuals that mesmerise. From crafting captivating copy to conceptualising killer videos, I turn ideas into audience-winning experiences. Innovative Content Lead with experience in managing diverse content teams and executing digital marketing strategies. Have developed strong skills in SEO optimization, brand voice consistency, and user engagement. Known for creativity, leadership prowess, and ability to deliver high-quality content that drives growth and customer engagement. Previous work showcases significant impact on audience reach and business performance through effective content management.
Overview
7
7
years of professional experience
Work History
Content Lead
Zostel
Gurugram
05.2022 - Current
- Established brand's voice, tone, and language guidelines to be followed across digital & non-digital verticals
- Made competitor's founder praise our content piece on social media for its creativity and copies
- Brainstormed and executed multiple social media campaigns
- Currently, leading a year-long campaign, which gathered 65+ mn views on IG till now
- Helped brand earn 4 lakh followers on IG, 7 thousand on Twitter, 12 thousand on YouTube, and 18 thousand on LinkedIn till now
- Mentoring junior team members in writing techniques, editing skills, and industry best practices
- Helped the brand gather 40+ thousand monthly visitors on the website through SEO-based blog posts
- Established the brand's email newsletter campaign
- Established blog SEO guidelines for the brand
- Established brand's voice, tone, and language guidelines to be followed across digital & non-digital verticals
- Identified KPIs to improve marketing strategies
- Collaborated with social media managers to define channel content needs.
Content Writer/Copywriter
Hyperr
12.2021 - 01.2022
- Authored a white paper for a UK-based delivery startup, analyzing current trends in the industry and proposing solutions to drive future growth
Content Writer & Social Media Ex
Adomantra/Adotrip
01.2021 - 11.2021
- Wrote SEO-based travel blogs that drove increased traffic on the website
- Got rewarded with a cash prize for the same
- Brainstormed and executed social media posts that increased accounts overall reach
Content Writer Intern
La Polo
08.2019 - 12.2020
- I wrote website blogs, polo match summaries, and social media copies and made a media kit for the magazine
- After the successful completion of the internship, I was offered a full-time job
ORM Executive
Drizzlin Media
05.2018 - 08.2019
- Conducted extensive research to learn about the products to write about them in an informative, interesting manner to pique customers' interest and provide online customer support
Co-Founder
The Hostalgic
09.2017 - 11.2017
- Company Overview: The Hostalgic was a backpacker hostel in the serene village of Jibhi that I used to co-own
- The Hostalgic was a backpacker hostel in the serene village of Jibhi that I used to co-own
Education
PGDDM - Digital Marketing
Times Pro
New Delhi08-2017
Bachelor of Computer Science -
GGSIPU
New Delhi08-2016
Skills
- Copywriting & editing
- Creative direction
- Scriptwriting & editing
- Visualising
- Content marketing
- Brand messaging
- Content strategy development
- Content planning
- SEO strategies
- MailChimp
- Video conceptualising
- Email marketing
- Digital advertising
- Audience segmentation
Projects with Zostel
- Established brand's voice, tone, and language guidelines to be followed across digital & non-digital verticals.
- Made competitor's founder praise our content piece on social media for its creativity and copies.
- Brainstormed and executed multiple social media campaigns.
- Currently, leading a year-long campaign, which gathered 65+ mn views on IG till now.
- Helped brand earn 5 lakh followers on IG, 10 thousand on Twitter, 15 thousand on YouTube, and 20 thousand on LinkedIn till now.
- Mentoring junior team members in writing techniques, editing skills, and industry best practices.
- Helped brand gather 40+ thousand monthly visitors on the website through SEO-based blog posts.
- Established the brand's email newsletter campaign.
- Established blog SEO guidelines for the brand.
Hobbies and Interests
- Gaming
- Cooking
- Riding in the mountains
- Being a couch potato
- Finding new artists on Spotify
Timeline
Content Lead
Zostel
05.2022 - Current
Content Writer/Copywriter
Hyperr
12.2021 - 01.2022
Content Writer & Social Media Ex
Adomantra/Adotrip
01.2021 - 11.2021
Content Writer Intern
La Polo
08.2019 - 12.2020
ORM Executive
Drizzlin Media
05.2018 - 08.2019
Co-Founder
The Hostalgic
09.2017 - 11.2017
PGDDM - Digital Marketing
Times Pro
Bachelor of Computer Science -
GGSIPU
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