Vineet Lall

I built the branding communication for the MYNT brand of nicotine pouches. Building a distribution in the EU, UK, and Southeast Asia by identifying suitable partners. Taking a ground-up approach with a limited marketing budget and focusing on the product's strengths to gain buyer confidence. Participation in trade shows and client engagement, converting to positive business. Understanding the regulatory framework in various countries to ensure a firm footing for the brand.

At Paradigm, as a self-employed director, I have been representing European brands for sourcing from India and market strategy in the field of textiles and related products. Given the slow pace of this sector, I have diverted my focus to the tobacco industry in the field of nicotine pouches.

A philanthropic organization in the field of training and skill development. Where I contributed as a director and represented the business to the government and other funding organizations to raise funds and to execute various projects.

Modelama Exports is a 5-star export house. As a business head, I was responsible for business development, new client development, and managing the production with end-to-end P&L responsibility for my business.

Developed key accounts like CK, Ralph Lauren, Benetton, A&F, American Eagle, Chicos, etc.

During my MBA, I had done a market research project for BD India. On completion of the MBA, I was recruited as a product manager to develop the business in India, set up the distribution, and increase awareness of the products among professionals and end users.