Summary
Overview
Work History
Education
Skills
Certification
Software
Interests
Accomplishments
Timeline
Projects
Hi, I’m

Vineet Madaan

Senior Manager – Data Analytics & Strategy
Gurgaon,Haryana

Summary

Senior Data Analytics professional with 10+ years of expertise in driving strategic decision-making, performance tracking, and data-driven solutions. Currently leading analytics initiatives at Tata 1mg, proficient in Python, SQL, Tableau, and modern data engineering frameworks. Recognized for cross-functional collaboration, analytical rigor, and delivering scalable data products that drive business growth.

Overview

12
years of professional experience
6
years of post-secondary education
6
Certificates

Work History

Tata 1mg
Gurgaon

Senior Manager - Data Innovations and Strategy
10.2023 - Current

Job overview

  • Leading analytics projects focused on e-Pharma growth, patient journey insights, prescription digitization, and healthcare platform analytics.
  • Spearheaded the development of Pulse, India's first AI Powered Healthcare Insights Platform enabling pharma manufacturers to access critical insights efficiently.
  • Managed end-to-end analytics pipelines from data extraction, transformation, and load (ETL) to dashboarding in Tableau and automation through Python.
  • Oversaw advanced analytics initiatives involving probabilistic deduplication and machine learning-driven document processing, providing strategic direction and mentorship.
  • Established strong relationships with clients and stakeholders , ensuring long-term partnerships and repeat business.
  • Provided strong leadership to enhance team productivity and morale.

Tata 1MG
Gurgaon

Manager Growth- Business Intelligence
07.2021 - 10.2023

Job overview

  • Led adoption of self-service analytics tools, reducing ad-hoc data requests by 60% .
  • Developed telesales campaigns driving monthly business of ₹50 lakhs with improved profitability. Implemented customer periodicity model, saving ₹45 lakhs monthly on cashback campaigns.
  • Optimized customer experience manpower, saving ₹18 lakhs monthly through agent utilization insights.
  • Developed customer scoring engine to identify high quality transactions, utilized for sending feedback signals to Google Ads, resulting in 25% better ROAS in performance marketing.

Shuttl
Gurgaon

Manager-Pricing
12.2020 - 06.2021

Job overview

  • Developing pricing strategies to maximize Revenue.
  • Identify travel demand trend for rolling 30 days respective to routes and get pricing done accordingly
  • Developing new Online and Offline demand channel to increase occupancy.
  • Responsible for Revenue Maximization for 30 services per day which accounts for up to 3 crore in month.
  • Developing Management Information Report using Tableau server and Tableau Desktop.Developed Service level and Sector level booking profile for Online and Offline market separately.

Spicejet Airline
Gurgaon

Deputy Manager-Revenue Management and Analytics
01.2018 - 11.2020

Job overview

  • Analyze overall Monthly Route performance and provide summary report with recommendations to improve long term strategies.
  • Developed data driven RM Strategy for pricing and Inventory optimization for allocated routes to increase unit revenue by 20% and daily booking number by 25%.
  • Developed price level forecasting model using additive pickup which is fully developed on SQL server and same is being utilized for Network level Revenue Projections with accuracy of 95%.
  • Developed Python and SQL-Server based application for scrapping of competition flights fares from multiple travel agencies websites. Main libraries which were used are Selenium, Beautiful Soup, Pandas etc which reduce competition tracking time by 50% .

Indigo Airlines
Gurgaon

Assistant Manager-Revenue Management & Analytics
02.2015 - 12.2017

Job overview

  • To achieve monthly revenue, Load Factor and Yield targets for allocated 30 flights on different routes through dynamic pricing .
  • Built forward looking proprietary tools based on Excel VBA, SQL that enable revenue forecasting, revenue warnings, and course corrections.
  • Developed Revenue Management System for effective pricing of network which helps in Revenue Optimization of flights in efficient way and eliminate chances of human error by 100% .
  • Advanced, improved and implemented new pricing strategies across network for increasing revenue by reducing spoilage helped in increasing load factor by 8% .

Globallogic Technologies
Gurgaon

Associate Analyst-Catalog
12.2013 - 01.2015

Job overview

  • Create Product Catalog for US E-Market .
  • Designing and correction in Title and Description of all type of products.
  • Mentoring team and providing training to new resources.
  • Do quality check of team member's work.
  • Developed Microsoft Excel based reports to create visibility around daily number of transaction done by each resource in team which helped in overall goal achievement.

Education

IGNOU
New Delhi

Post Graduation Diploma in Applied Statistics from Statistics
01.2016 - 12.2017

Maharishi Dayanand University
Rohtak

Bachelor of Science from Mechanical Engineering
08.2008 - 07.2012

Skills

Data-driven decision making

Certification

Certificate in Financial Mathematics from IFOA, UK

Software

Python

SQL Server (MS, Snowflake, Databricks)

Advance Excel, Google Sheets, VBA (Excel)

Tableau(Desktop, Online, Server)

Metabase

Quicksight

Interests

Public speaking (Active Toastmasters member)

Networking and mentoring

Continuous professional growth

Accomplishments

  • Got in-depth knowledge of travel Industry.
  • Rewarded with Out-Of-Box Thinker award at Indigo(2016-17) by the President of the Organization for building an Automated Management of Network level fares in effective and efficient manner.
  • Rewarded with Star of the quarter at Spicejet(Q1-2018) for developing a tool which made the Group quotation process data driven and easier.
  • Awarded for spearheading the end to end development of High impact Strategy Project (Pulse) at Tata 1mg.

Timeline

Senior Manager - Data Innovations and Strategy

Tata 1mg
10.2023 - Current

Manager Growth- Business Intelligence

Tata 1MG
07.2021 - 10.2023

Manager-Pricing

Shuttl
12.2020 - 06.2021

Tableau Desktop Specialist

10-2020

Deputy Manager-Revenue Management and Analytics

Spicejet Airline
01.2018 - 11.2020

IGNOU

Post Graduation Diploma in Applied Statistics from Statistics
01.2016 - 12.2017

Assistant Manager-Revenue Management & Analytics

Indigo Airlines
02.2015 - 12.2017

Associate Analyst-Catalog

Globallogic Technologies
12.2013 - 01.2015

Life Insurance and Health Contingency from IFOA, UK

09-2013

Statistics Modeling from IFOA, UK

09-2013

Economics from IAI

05-2013

Probabilities and Statistics from IFOA, UK

04-2013

Certificate in Financial Mathematics from IFOA, UK

09-2012

Maharishi Dayanand University

Bachelor of Science from Mechanical Engineering
08.2008 - 07.2012

Projects

100% Self-Serve Analytics Adoption

  • Orchestrated organization-wide rollout of BI tools with training, governance frameworks, and dataset standardization.
  • Reduced BI Support load by more than 80% leading to pick up more value generating projects.

Pulse - India's First AI Powered Healthcare Insights Platform

  • Designed and implemented a highly scalable self-service BI platform, integrating multiple data sources and complex transformations for seamless analytics access.

Dynamic Pricing Engine for Expresso(Shuttl) & Airlines

  • Engineered dynamic pricing algorithms considering demand forecasts, competition tracking, and capacity optimization.
  • Increased revenue and improved load factor across both bus and airline networks.

Airline Load Factor Forecasting Model

  • Built SQL and Excel VBA-powered forecasting tools integrating historical booking data with advanced pickup models.
  • Achieved forecasting accuracy exceeding 95%, enabling proactive revenue strategies.

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Vineet MadaanSenior Manager – Data Analytics & Strategy