VINEET MENON

Corporate Strategy & Marketing: India

Products Handled: Factory Automation Products

Corporate Strategy

• Project Owner: drive Development, Deployment and Monitoring of Corporate Strategy

Market Management

• Manager: Strategic marketing, Product Management, Pricing, MarCom, Online Lead Generation & Sales
• Proposal & Control of Marketing budget

Strategy, Pricing & Market Intelligence: Case Construction Equipment range India (& SAARC)

Products Handled: Backhoe Loaders, Compactors, Graders, Dozers, Excavators

Product Management & Pricing:

• Product Introduction: Spec definition, Pricing & benchmarking
• Execute projects to develop product & commercial strategies across product lifecycle to achieve Sales & profitability objectives
• Monitor, analyze & benchmark pricing of Case products vs competition across geographies;
• Develop Marketing & Pricing proposals to achieve organizational commercial objectives
• Define Product specification & pricing for SAARC institutional tenders
• Collect feedback of Case vs Competitor performance & features, collaborate with stakeholders to continuously improve portfolio performance
• Prepare Sales technical training content & Marketing collateral

Market Intelligence:

• Collation & Reporting: Industry data, trends & competitor activity
• Commission Market surveys to monitor Industry trends, Customer & Product feedback, and utilize insights to formulate product strategies / improve Market share / Sales volumes

Strategic Marketing: Ajax Fiori Concreting machinery

Products handled: Self-Loading Concrete Mixers, Concrete Batching Plants, Concrete pumps

Brand Strategy Implementation:

• Engage with Top management to implement Branding recommendations
• Chart roadmap for Brand strategy implementation & drive rollout based on timelines
• Facilitate competency development of sales team (AF & dealer)
• Ensure branding guidelines adherence

Marketing:

• Formulate and rollout Marketing plan
• Develop & organize Sales training & Sales Tool Kit
• Capture & articulate VoC/ Customer application case studies for use in Sales training & MarCom
• Develop briefs for, commission & periodically update marketing communication material (inc catalogues, presentations, digital, films, advertisements etc)
• Implementation & monitoring of Customer Satisfaction metrics, proposal of activities to act on insights in coordination with Sales/ After Sales teams
• Support & coordinate exhibitions/ events/ road-shows/ machine site demos/ certifications

Product Management:

• Introduce new/upgraded Products & Variants
• Facilitate Product performance surveys, studies & Competitor benchmarking
• Work with R&D/ Quality/ Product Support teams for prototype development & testing

Product Management: Doosan range of Construction & Mining equipment in India

Products handled: Hydraulic excavators, Wheel Loaders

Product Management:

• Introduction & launch of new/ India-specific Products & Variants
• Undertake Product performance surveys, application studies & Competitor benchmarking
• Formulate, develop and rollout Marketing collateral, Sales tools & aids: product presentations, comparisons, case simulations etc.
• Facilitate participation in exhibitions, road-shows etc.,

Marketing & Promotion of L&T/ Komatsu/ Scania range of CEM Products & Services in India

Range of Products & Services handled:

• Hydraulic Excavators, Wheel loaders, Tipper trucks, Dozers, Road equipment, Attachments etc
• After Sales Support including Value Added Services, Service Solutions & Spare Parts etc

Business Development:

• Identification & development of new markets & applications
• Product & variant launch (portfolio expansion) for Indian CEM Market
• Engagement with existing/new OEM Partners: Identification of possible new product lines, evaluation, Proposal for engagement, Marketing plan formulation
• Formulate and rollout strategies & sales tools to increase sales volumes & market share of products & service solutions
• Market Intelligence: Research, analyze Macro-economic scenario, competitor/industry activity, market trends, Projects announced & status etc and report to Management:
• Commission/ undertake Customer & Market Surveys, Case studies, Working Economics simulations, Product performance trials, comparisons & site demonstrations
• Benchmark comparative Performance of existing models vs incumbent/ Competitor Products

Branding & Promotion:

• Design & implement integrated Marketing campaigns for products & services
• Develop & release Promotional material & sales aids inc. marketing & technical collateral (product comparisons, sales presentations, catalogues, mailers, films etc)
• Organize Exhibitions / Road shows / site demos

Sales Engineer responsible for Sales targets, Volume & Profitability growth, Customer retention

Products handled: L&T & Komatsu range of Excavators, Graders, Dozers

• Drive profitable sales in assigned territory to achieve Target sales volume & market share through Customer Acquisition & retention, management of Sales pipeline & order execution
• Organize/ Conduct Customer meets & Road shows; exhibitions & site demos
• Survey & Report equipment ownership & usage patterns
• Mentor Dealer (channel) staff/ personnel through constant monitoring, training & feedback