Vineet Minocha
Mumbai
Summary
Dynamic and results-oriented Sales and Marketing leader with a proven track record of driving revenue growth and fostering client relationships across leading media organizations. Skilled in developing innovative strategies, negotiating high-value deals, and delivering exceptional client experiences. Recently closed the largest deal in the company's history, demonstrating expertise in identifying opportunities and aligning solutions with client needs. Adept at leading high-performing teams, implementing data-driven approaches, and achieving sustainable business growth. Passionate about leveraging insights and creativity to amplify brand presence and market impact
Overview
25
25
years of professional experience
Work History
Vice President- Special Projects
NDTV Ltd.
Mumbai
05.2021 - Current
- Heading the Business for NDTV selling branded content solutions, IP sales and sponsorship across the NDTV platforms of Digital and Television
- Annual partnership deal with the biggest Crypto Exchange in India on NDTV digital and TV to demystify Crypto currency and thereby create a community of crypto investors
- Annual partnership with Danone India for Protinex Protein Abhiyaan for 2 seasons
Region Head - West & East - Economic Times, GreyCell
BENNETT, COLEMAN & CO. LTD
11.2018 - 05.2021
- Heading the Business for West & East at Economic Times GreyCell, the branded content & events and activation arm of The Economic Times
- Successfully sold presenting, powered by and associate sponsorships of key ET IP's like ET Start Up Awards, ET 40 under 40
- Bespoke on ground and virtual events conceptualised for brands Mondelez, ICICI Bank, Union Bank of India, Indorse, Verint, Bytedance, Webengage which led to incremental revenues
- Integrated media sales providing 360solutions across print, television and digital mediums
Cluster Head (West) - Animal Planet & TLC
Discovery Communications India
11.2017 - 10.2018
- Company Overview: An American-based international cable & satellite business news channel owned by Bloomberg L.P
- I am spearheading Sales & Account management for the Western region for FCT & Branded Content for Animal Planet & TLC leading a team of 4 frontline sales personnel
- Region Head -West & South (Discovery JEET - A Hindi General Entertainment Channel)
- I joined the organisation as part of the team that launched the channel & I contributed handsomely in signing large annual deals ranging from 5 -10 crs each from West & South prior to the launch of the channel by showcasing the differentiated Programming plan and Marketing Strategy
- An American-based international cable & satellite business news channel owned by Bloomberg L.P
Regional Sales Head - West - NDTV Profit/Prime
New Delhi Television Ltd
06.2014 - 11.2017
- I joined the organisation spearheading Sales & Account management for the Western region for FCT & Branded Content for NDTV Profit/Prime and Branded Content for NDTV 24x7 leading a team of 4 frontline sales personnel
- To attract incremental revenue, with determined & persistent efforts, got on board advertisers by selling Presenting, Powered by & Associate sponsorships for the 3 largest awards of the Network [Car & Bike, Property and Design & Architecture] by presenting the value proposition through the target audience delivered & showcasing the credibility of the brand
- New avenues had to be developed to increase advertising gains
- I explored unique ideas & developed an integrated solution for the client HDFC Ergo inducing cumulative revenue of Rs 2 crore
- To facilitate outstanding team performance, I guided & steered them in achieving targets by identifying non TV advertisers &offering unique offerings on the channel in the form of awards, non FCT properties &sponsorships on key properties
- For eg
- BPCL came on board as an Energy Partner on a key property called The Getaway
Regional Head - WEST -
Bloomberg TV India
07.2012 - 06.2014
- Company Overview: An American-based international cable & satellite business news channel owned by Bloomberg L.P
- I victoriously grew revenues by 250% within 3 months of joining by acquiring the client led approach & tapping the high value potential clients by presenting forward the unique positioning of Bloomberg
- Achieved highest revenue in the history of Bloomberg of Rs 1.7 crore in Feb-2013 by offering customized plans on Union Budget 2013 & acquiring presenting & associate sponsors
- I enjoyed fulfilling the company goal of creating a sustainable business
- Then I moved on to look for a larger & challenging role
- An American-based international cable & satellite business news channel owned by Bloomberg L.P
Associate Director - Ad Sales
Turner General Entertainment Networks India Pvt. Ltd
10.2007 - 04.2012
- Company Overview: A leading provider of Cable & Satellite TV Services in Mumbai
- Conceptualized, ideated & pitched unique integration for Pepsodent on the show Zor Ka Jhatka wherein a special episode was telecasted that was jointly hosted by the brand ambassador Shahrukh and the kid from the Pepsodent commercial thus creating huge recall for the brand
- To meet the challenge of growing the revenues, with my untiring efforts & a 'never say die' attitude I pursued with clients, educating them with the programming line up & upcoming ratings of the channel, grew the annual sales Year on Year by 10 - 15% and also managed to get on board 1st time advertisers like Midas care, Lupin Laboratories and many more
- I moved on as the company decided to shut down the channel due to losses incurred over the years
- A leading provider of Cable & Satellite TV Services in Mumbai
Sr. Manager - Ad Sales
NEO SPORTS BROADCAST Pvt Ltd
11.2006 - 10.2007
- Company Overview: A network that offers top drawer Cricket, Football, Tennis, Golf, Badminton, and Hockey to Indian sports lovers
- For the 1st time procured Reliance Communications & 9X as key sponsors to advertise during the India Vs Pakistan series by devising customised solutions within their budget augmenting the revenue to Rs 14-16crores
- I was fortunate to get a chance to be a part of a start up among the initial employees with NDTV Imagine
- That was the exciting & challenging part & reason for moving on
- A network that offers top drawer Cricket, Football, Tennis, Golf, Badminton, and Hockey to Indian sports lovers
Manager - Ad Sales
SONY ENTERTAINMENT TELEVISION
02.2004 - 11.2006
- Company Overview: India's No.1 Hindi TV channel of popular reality TV shows and soaps
- The channel's revenues had to be increased to surpass the target
- I originated a strategy & tapped the client base ensuring they exceed the annual spends by regularly servicing, providing constant updates & rapport building
- On achievement of the objective, I received the Super Achiever Award hitting 125% of the target in the year 2005-2006
- I enjoyed creating a sustainable business during my tenure & played a vital role in the growth of the company
- Then I moved on to look for better and challenging opportunities
- India's No.1 Hindi TV channel of popular reality TV shows and soaps
Manager - Ad Sales
REDIFF.COM INDIA Ltd
11.2001 - 01.2004
- Company Overview: An Indian news, information, entertainment and shopping web portal
- An Indian news, information, entertainment and shopping web portal
ePromotions Manager
VIRTUAL MARKETING INDIA Pvt Ltd (HUNGAMA.COM)
08.1999 - 10.2001
- Company Overview: Largest aggregator, developer & publisher of Bollywood & South Asian mobile/ digital entertainment content
- Largest aggregator, developer & publisher of Bollywood & South Asian mobile/ digital entertainment content
Education
PGDBM - Marketing
Chetana's Institute of Management & Research
Mumbai01.1999
B.com -
Mithibai College of Commerce
Mumbai01.1997
Skills
- Media Sales & Business Development
- Client Relationship Management
- Revenue Growth & Deal Negotiation
- Strategic Partnerships & Collaborations
- Marketing Strategy & Campaign Planning
- Team Leadership & Performance Management
- CRM Tools & Data-Driven Insights
Hobbies and Interests
- Music Lover
- Sports Fanatic
- Travelling
Accomplishments
- Closed the largest media sales deal for NDTV Convergence
- Super Achiever Award hitting 125% of the target in the year 2005-2006
References
References available upon request.
Timeline
Vice President- Special Projects
NDTV Ltd.
05.2021 - Current
Region Head - West & East - Economic Times, GreyCell
BENNETT, COLEMAN & CO. LTD
11.2018 - 05.2021
Cluster Head (West) - Animal Planet & TLC
Discovery Communications India
11.2017 - 10.2018
Regional Sales Head - West - NDTV Profit/Prime
New Delhi Television Ltd
06.2014 - 11.2017
Regional Head - WEST -
Bloomberg TV India
07.2012 - 06.2014
Associate Director - Ad Sales
Turner General Entertainment Networks India Pvt. Ltd
10.2007 - 04.2012
Sr. Manager - Ad Sales
NEO SPORTS BROADCAST Pvt Ltd
11.2006 - 10.2007
Manager - Ad Sales
SONY ENTERTAINMENT TELEVISION
02.2004 - 11.2006
Manager - Ad Sales
REDIFF.COM INDIA Ltd
11.2001 - 01.2004
ePromotions Manager
VIRTUAL MARKETING INDIA Pvt Ltd (HUNGAMA.COM)
08.1999 - 10.2001
PGDBM - Marketing
Chetana's Institute of Management & Research
B.com -
Mithibai College of Commerce
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