Vineet Nag

Lead Marketing Operations, WordpressVIP

As the Lead of Marketing Operations at WordpressVIP, I manage a dynamic team of 10 professionals, orchestrating high-impact marketing, sales, and revenue operations. My role is pivotal in driving the strategic vision and operational execution of complex regional campaigns, with a sharp focus on maximizing ROI and achieving business objectives.
Core Responsibilities:
Strategic Leadership and Stakeholder Engagement: I excel in forging strong partnerships with key stakeholders, enhancing collaboration and ensuring strategic alignment with business goals. My approach involves a deep understanding of stakeholder needs, facilitating joint planning and decision-making processes that drive operational excellence and market growth.
Advanced Project Management: My expertise in project management allows me to lead end-to-end campaign execution with precision. I efficiently manage multiple project timelines, resources, and deliverables, ensuring high-quality outcomes within stringent SLAs. This includes direct oversight of both in-house execution teams and external agencies, from campaign design through to launch.
Operational Optimization: I strategically manage production resources to optimize allocation and enhance efficiency across projects. My role involves supervising regional production workflows, effectively managing task queues, scoping projects with regional stakeholders, and swiftly resolving operational challenges.
Specific Functional Responsibilities:
Process Innovation and Team Enablement: I oversee significant process enhancements and system integrations that streamline operations and improve team performance. This includes implementing new tools and practices, conducting comprehensive training sessions, and ensuring the seamless adoption of new methodologies across the organization.
Campaign Automation and ROI Enhancement: I collaborate closely with marketing teams to pinpoint and leverage automation technologies that boost campaign efficiency and effectiveness. My focus is on deploying solutions that optimize marketing spend and enhance engagement through data-driven strategies.
Regional and Global Strategy Implementation: My role entails tailoring marketing strategies to accommodate regional preferences and global market trends, ensuring that campaigns are both globally coherent and locally resonant.
Technical and Analytical Proficiency:
System Integration and Management: I am proficient in utilizing top-tier marketing automation platforms such as Marketo and CRM systems like Salesforce.com. My expertise extends to integrating these systems to foster more streamlined, data-centric campaign workflows.
Data-Driven Decision Making: I leverage robust analytical tools to track and optimize the performance of various marketing channels, ensuring that our strategies are aligned with the latest market dynamics and consumer behaviors.
Communication and Interpersonal Skills:
Clear and Influential Communication: I am skilled in articulating complex marketing strategies in a clear and persuasive manner, making sophisticated concepts accessible to diverse audiences and ensuring stakeholder buy-in.
Collaborative Team Leadership: My leadership style promotes an environment of creativity and accountability, encouraging team members to innovate while aligning their efforts with broader business objectives. I also manage external relationships with creative agencies and vendors to ensure cohesive branding and marketing efforts.
Project Leadership and Financial Oversight:
Complex Project Oversight: I have a track record of successfully managing large-scale, multi-faceted marketing projects, overseeing all aspects from strategic planning to budget control, ensuring efficiency and effectiveness in execution.

Internal InfoStride - Director of Marketing

Managed budget allocation and resource utilization to maximize marketing ROI
Improved website visibility through development and implementation of SEO strategies
Captured new customers by optimizing business strategies and launching products to diversify offerings
Build initiatives for establishing brand and corporate identity.
Develop marketing plans, such as promotional events and product launches.
Create and maintain sales and marketing budgets.
Research market, understand customer requirements and analyze trends.
Establish partnerships to increase sales and collaborate with media platforms.
Assign sales territories and targets to sales team.
Prepare reports and presentations to update management with sales progress.
Analyze and respond to competitors' strategies and changes in industry.
Maximize value from referral networks and business connections.
Evaluate performance of sales and marketing personnel.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue

• Primary focus on the strategy, design, execution, and operations of the business’s lead management processes, marketing databases, marketing automation solutions, and tracking performance in order to plan, report, and conduct analyses
• Manage and forecast annual technology budget for the marketing org
• Be SME in various marketing tools and technologies and ensure adoption
• Developing Marketing Operations function as Centre of Excellence
• Leverage the Mar Tech Stack to the best to drive value
• Support the conversion rate optimization for marketing pipeline contribution
• Centralizing Marketing Campaigns & Email Marketing Execution - Webinars, Events, Outreach
• Executing Account-Based Marketing initiatives
• Managing Lead Lifecycle - Lead Management, Tracking & Allocation
• Reporting & Dashboarding requirements
• Business Data Enrichment - Demographic, Behavioral
• Supporting Marketing functions on ad -hoc requests from Product, Revenue, Developer, Field & Brand, Performance

Developing Marketing Operations function as Centre of Excellence & Leveraging the Mar Tech Stack to the best to drive value

• Be SME in various marketing tools and technologies and ensure adoption
• Develop, implement, and monitor day-to-day operational systems and processes that provide visibility into goals, progress, and obstacles for key initiatives
• Technical solutions of complex requirements from marketers to develop advanced and highly specialized marketing campaigns (ABM Campaigns, Intent-based marketing campaigns, Demand Gen & microsites) from inception to development to execution to measurement and optimization
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
• Support the conversion rate optimization for marketing pipeline contribution
• Create and maintain global dashboards to report on marketing and sales activities, effectiveness, and business impact
• Marketing & Sales function- Reporting & Dashboarding
• Centralizing Marketing Campaigns & Email Marketing Execution - Webinars, Events, Outreach
• Manage and forecast the annual technology budget for the marketing & sales function
• Managing End to end Lead Lifecycle - Lead Management, MQL, SAL & SQL Tracking & Allocation
• Leading Lead Management team of 8 marketing associates for data mining & research on multiple database projects including data standardization, enrichment, identifying and eliminating junk data, uploading new leads, and target segmentation, to name a few
• Act as Liaising pillar for all Marketing & Sales functions ranging from Product Marketing, Growth
• Performance, Events & Webinars, Email marketing, Revenue, Developer, Field & Brand, Performance

• Primary focus on the strategy, design, execution, and operations of the business’s lead management processes, marketing databases, marketing automation solutions, and tracking performance in order to plan, report, and conduct analyses
• Developing Marketing Operations function as Centre of Excellence
• Leverage the Mar Tech Stack to the best to drive value
• Centralizing Marketing Campaigns & Email Marketing Execution - Webinars, Events, Outreach
• Executing Account-Based Marketing initiatives
• Managing Lead Lifecycle - Lead Management, Tracking & Allocation
• Reporting & Dashboarding requirements
• Business Data Enrichment - Demographic, Behavioral & Firmo graphic
• Supporting Marketing functions on ad -hoc requests from Product, Revenue, Developer, Field & Brand
• Performance
• Project management activities - acting as mini scrum master for marketing requirements from engineering
• Tools requirement, analyzing & implementation
• Supporting Marketing Experiments - A/B testing on web, Forms & landing pages

• Daily and Monthly Responsibilities
• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
• Develop product positioning and messaging that differentiates [Company X] and its features across primary market segments
• Overall Responsibilities:
• >Manage client portfolios, consulting with clients to identify business needs and provide best practices.
• >Support Business Development teams in pre-sales, cross selling products and services to clients.
• >Assist consulting team in developing solutions and establish metrics and analysis frameworks within consulting procedures.
• >Conduct market research to identify business opportunities and monitor portfolio performance, presenting findings to clients.
• >Perform analysis of client data to develop and present prototypes and solutions to clients

• Work closely with Client's Sales and Marketing Operations team on campaign needs – for segmentation, scoring, attribution, and other operational elements – to run effective, relevant, and well- targeted campaigns with multilingual, global campaigns
• Manage a calendar of global campaigns, building organizational capability by setting expectations, establishing accountability, and managing multiple projects simultaneously
• Develop and execute outbound email, webinar, nurturing and other campaigns
• Have analytical with a experience to test (including A/B), measure, learn and iterate in order to get the best results possible

• Responsibilities:
• Provide dashboards, reporting, analysis and actionable optimization recommendations
• Partner with Product Marketing, Marketing and Analytics to understand business needs and translate that into technical requirements; communicate requirements; establish validation criteria and perform validation
• Ensure that implementation conforms to standard and meets business needs
• (UAT & QA)
• Establish and maintain Standard Requirements Document (SRD) for Adobe Analytics/Omniture implementation; Ensure instrumentation is always considered and that data quality is a priority
• Serve as admin for Adobe Analytics; this includes user setup, user training, and variable and report suite setup
• Proficiency in Omniture Sitecatalyst, Google Analytics, A/B and multivariate testing
• Ensure accurate and timely reporting/systems maintenance and communication
• Build and maintain domain expertise in relevant data sets and be able to think strategically about what data is critical to capture
• Project : Eloqua
• Managing marketing automation solutions (Eloqua 9 & 10, or similar tools like Marketo/Exact Target) and CRMs (Salesforce.com & Siebel CRM)
• Manage Eloqua implementations and migration From Eloqua 9 to 10 projects spanning design, configuration, and testing
• Implemnting & creating landing pages, email campaigns and programs in both Eloqua 9 and Eloqua
• Oracle Eloqua SME > Techno-Functional, Stabilizing Eloqua/website integrations
• Web Data Lookups, designing custom fields in Eloqua
• Building programs for Lead Scoring and Lead Nurturing
• Responsible for creation and/or upgrades of CRM and Eloqua integrations with responsibility for lead assignment, processing, outbound email, and PURL data integrity
• Creating Responsive emails and Landing pages, Survey Pages, Multi-Tab Pages (with forms, videos, info-graphics) using HTML, CSS
• Integrating Eloqua forms with external websites

• Project: Metrics Management
• Global marketing communications analysis & reporting from Siebel Analytics
• Data Collection, analyzing & forecasting pipeline / existing opportunities/Sales Stages
• Metrics dashboard creation for Sales & Marketing initiatives for Executives & Global team
• Webinars, Online campaigns, Events, Road shows, Leads, sales win, marketing collaterals, PR
• Project: Campaign Management
• Work closely with the Sales and Marketing Operations team on campaign needs – for segmentation, scoring, attribution, and other operational elements – to run effective, relevant, and well-targeted campaigns with multilingual, global campaigns
• Manage a calendar of global campaigns, building organizational capability by setting expectations, establishing accountability, and managing multiple projects simultaneously
• Provide best-practice input to - and often create - copy and assets (message headlines, email body, landing pages, imagery, etc) in line with campaign objectives
• Test, measure and learn to optimize email campaigns for the best possible results
• Regular reporting and sharing of campaign activities, results and insights
• Develop and execute outbound email, webinar, nurturing and other campaigns
• Have analytical with a experience to test (including A/B), measure, learn and iterate in order to get the best results possible
• Managing internal stakeholders and external agencies, and multiple campaigns and projects at once
• Project: Process Automation
• Acts as liaison with IT team for sales & marketing project Automations
• Create BRD, FRD & FSD, solution proposal including vendor analysis
• Conduct UAT in collaboration with business and project teams
• Project: Customer Relationship Management
• Lead Management Globally for Siebel CRM systems
• Contacts & Prospects Database management

• Managing lead flow from Eloqua to SFDC & Uploading of contacts
• Handling Lead Management & Contact management in Eloqua & SFDC
• Handling the Data operations related to Customer relationship management perspective
• Nurturing Lead Management
• Learning various ways of generating demand from growth markets
• Working closely with sales & marketing team to get the data
• Data Validation & Enrichment using Hoover, D&B, Google & Yellow pages.

• Daily and Monthly Responsibilities
• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
• Develop product positioning and messaging that differentiates [Company X] and its features across primary market segments
• Overall Responsibilities: >Manage client portfolios, consulting with clients to identify business needs and provide best practices
• Support Business Development teams in pre-sales, cross selling products and services to clients
• Assist consulting team in developing solutions and establish metrics and analysis frameworks within consulting procedures
• Conduct market research to identify business opportunities and monitor portfolio performance, presenting findings to clients
• Perform analysis of client data to develop and present prototypes and solutions to clients.