Vineet Sharma
Delhi
Summary
Results-driven marketing professional with a strong background in retention marketing, seeking a challenging position in a dynamic organization. Leveraging expertise in customer lifecycle management and data-driven strategies, I aim to contribute to the growth and success of the company while driving customer engagement, loyalty, and revenue.
Overview
1
1
year of professional experience
Work History
Senior Manager, Retention
Oneverse Gaming Technology
Gurgaon
07.2024 - Current
- Led a team of 10 retention specialists to implement strategies that increased week-on-week player retention rates from 46% to 66%.
- Increased overall DAU and MAU to 40%, which leads to a 26% increment in GGR (Gross gaming Revenue).
- Optimized the direct cost from 80.80% to 57.83% without impacting topline over the period of 3 months.
- Collaborated with product teams to design and launch promotions and features tailored to different player segments.
- Create revenue and deposit projections based on new developments in product and promotions.
Lead VIP Retention
Delta corp Ltd
Panjim
07.2023 - Current
- Developed and implemented a tiered VIP loyalty program that increased retention rates by 10% within 6 months.
- Managed a portfolio of 200 VIP players, providing personalized support and tailored promotions to enhance player experience.
- Collaborated with marketing and product teams to design exclusive promotions and events for VIPs.
- Organized exclusive online and in-person events for VIP players, enhancing community engagement and brand loyalty.
- Analyzed player data to identify trends and preferences, leading to improved communication strategies and targeted offers.
- Collaborated with affiliates to create high-quality marketing materials, boosting engagement and conversion rates.
- Analyzed affiliate performance metrics and implemented strategies that improved ROI by 20%.
- Organized exclusive promotions and bonuses for affiliates, enhancing their ability to attract new players.
Education
Bachelor of Arts - Maths and Economics
Satyawati College
Mewar University01-2015
Skills
- Analytical Skills
- Understanding of Revenue Management Principles
- Strategic Thinking
- Technical Proficiency
- Market Awareness
- Project Management
- Leadership and Team Collaboration
- Ethical Judgement
Timeline
Senior Manager, Retention
Oneverse Gaming Technology
07.2024 - Current
Lead VIP Retention
Delta corp Ltd
07.2023 - Current
Bachelor of Arts - Maths and Economics
Satyawati College
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