VINEET SHUKLA

Currently working as the sole Merchandiser for Amity’s online retail shop, catering to students across all Amity schools and colleges with quality products at student-friendly prices. Despite being a new and different role, I’m thriving and truly enjoying the journey.

Key Highlights:

• Managing end-to-end product merchandising and visual displays to enhance the user shopping experience on the platform.
• Onboarding popular kids’ brands like TRODAT, COSCO, SCOOBIES, STAR & DAISY, and COTS & CUDDLES within just four months of joining, expanding product diversity and appeal.
• Collaborating closely with the Sales, Design, and SEO teams to align product listings, availability, and visibility with customer demand, and ongoing campaigns.
• Analyzing inventory trends and optimizing stock replenishment to ensure timely product availability, without overstocking.
• Assisting in the ideation and execution of seasonal promotional campaigns to boost engagement and sales during peak periods.
• Conducting regular market research to stay updated with changing consumer preferences and trending products.
• Maintaining accurate records for product placement, sales performance, and promotional outcomes for better reporting and planning.
• Coordinating with suppliers and vendors to ensure timely merchandise deliveries, and smooth logistics.
• Monitoring product shelves and listings daily to ensure timely restocking, rotation of items, and a fresh look on the platform.
• Organizing visually appealing and customer-centric displays to attract attention and increase conversions.
• Working hand-in-hand with store managers to ensure adherence to brand guidelines, and merchandising policies.
• Creating merchandising plans that reflect customer buying patterns and upcoming trends in the academic and retail space.
• Participating in weekly internal meetings to stay updated on product launches, upcoming campaigns, and team objectives.
• Negotiating pricing, delivery terms, and other vendor agreements to ensure cost-effective and timely sourcing.
• Developing creative visual merchandising campaigns to effectively move older inventory without heavy discounts.
• Demonstrating strong collaboration with cross-functional teams involved in production, logistics, and vendor coordination to ensure smooth operations.

• Handling Departmental business of the store covering a wide area of 24,400 Sq. Feet. Taking care of all Apparel & Non-Apparel (Make-up, Fragrances, Watches, Sunglasses, Footwear, Beauty, etc.) Departments, which contribute majorly to the total sales percentage of the store.
• Minimize shrinkage through accurate billing, stock accuracy, making the associates vigilant about potential shoplifting cases, merchandise handling etc. To improve customer experience across stores and digital channels and focusing on major number of customer retention.
• To Increase margins & reduce operations cost through efficient store operations and focusing on Own Label Merchandise sales.
• To deliver superior Customer service, satisfaction & adherence to process management. Taking appropriate actions to maintain all key deliverables/initiatives like Financial, Process, Strategic, Customer and People. People leadership, Motivation and retention followed by company values & culture.
• Ensuring overall increase in the revenue of the organization through complete focus on sales.
• Training the team towards customer service & maintaining good relations with them. Ensure the associates follow the hygiene standards, and provide grooming sessions on personal hygiene as and when required. Acting & positively responding to customer complaints and comments.
• Maintaining SFS (Shift from Store), which includes channels like Amazon & Shoppers Stop.com within the thresholds, adhering to the protocols.

• Effectively manage the Profit & Loss with a focused drive on sales.
• Driving the OMNI CHANNEL business of formats like JIOMART & NETMEDS from the store seamlessly within provided timelines.
• To create smoother customer service orientation among store employees by ensuring timely and efficient customer service.
• Maintaining statistical and financial records of the store.
• Recruiting, supervising, training and appraising staff of the store.
• To implement marketing plans for the store & drive sales promotion initiatives and events.
• Ensuring the proper VM (Visual Merchandizing) Standards of the store.

• Used quick response and dynamic service skills to build relationships with patrons, Improving customer retention rate.
• Handled the coordination between housekeeping staff and the maintenance department regarding guest room issues.
• Chauffeured the property to the guests to enhance their hotel experience by familiarizing them with restaurants, pool area, spa and fitness centre, etc.
• Providing the necessary support in daily operations.
• Greeted guests at the front desk and engaged in pleasant conversation while managing the check-in and check-out process.