Vineeta Hazra

Team: Leading a team of 4 PMMS

GTM and Product Launch:

• Launched 'FlowWise,' an AI-driven orchestration SaaS, achieving 10x MRR and user growth in six months.
• Drove ₹500 Cr+ enterprise revenue potential through scalable GTM execution and strategic ABM, aligning product value with customer ROI.
• Led AOP and GTM planning for key verticals: Travel, eCommerce, and NBFCs, enabling tailored launch motions.

Positioning and Value Proposition:

• Developed differentiated, value-based sales pitches for global SaaS players like Stripe and Dlocal, improving pitch-to-proposal conversion by ~20%.
• Crafted industry-specific playbooks and ROI narratives to align product capabilities with enterprise priorities.
• Launched a monthly thought-leadership newsletter, increasing qualified inbound leads by 20%.

Demand Generation

• Delivered 4x pipeline growth via 'reverse trials,' cold outreach, PLG motions, accelerating enterprise funnel.
• Launched a targeted monthly newsletter to position the brand as a leading cross-border payments player, resulting in a 20% increase in qualified inbound leads.
• Increased enterprise lead generation by 25% by overhauling segmentation and value-driven outreach messaging.
• Generated 10+ high-value enterprise opportunities in 6 months across India’s largest enterprises.

Partnerships & Ecosystem GTM

• Established five strategic partnerships with international payment aggregators within 60 days of launch.
• Unlocked +$10 million in potential TPV by expanding cross-border capabilities via an ecosystem-led GTM.

Sales Enablement

• Created high-impact solution-selling content (decks, ROI sheets, vertical narratives) used to close top accounts, including Amazon, BlinkIt, BigBasket, and Aditya Birla.
• Developed value-first enablement assets for enterprise sales, accelerating deal velocity, and improving win rates.

Focus: Securitization Platform for NBFCs & B2B Lending.

GTM & Product Adoption

• Led GTM and adoption for Yubi’s securitization product within the NBFC and B2B lending space.
• Relaunched the Spocto platform (₹92Bn+ AUM) as Yubi’s securitization offering, with refined positioning tailored to Indian BFSI needs.
• Drove 10x AUM growth through targeted onboarding and close collaboration with sales and customer success teams.

Awareness and Top-of-Funnel Growth

• Boosted event-led inbound leads by 20% by positioning the product at top fintech events.
• Grew website traffic by 35% to key product pages via multi-channel content marketing campaigns.

Sales Enablement and Customer Marketing

• Built full-funnel sales assets (battlecards, guides, ROI decks, case studies) that helped reduce sales cycle time by 15%.
• Delivered training sessions and onboarding materials for key banking clients, enabling faster adoption and higher engagement.

Thought Leadership and Content Strategy

• Launched content-led campaigns, including expert interviews and product webinars, with 200+ attendees per session.
• Strengthened brand presence and market education through deep-dive thought-leadership initiatives.
• Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.

• Achieved a 5% improvement in the registration of the ACCA and CIMA courses and an increase in the number of users buying additional paid resources through revised messaging routes and content strategies tailored to candidate personas.

• Led the successful launch and scaling of a portfolio of B2B pay-tech and reg-tech SaaS products across 10+ EMEA markets, coordinating cross-functional teams across multiple geographies to drive regional adoption and revenue growth.
• Conducted in-depth market analysis and competitor benchmarking across EMEA to develop tailored, region-specific messaging and positioning that resonated with diverse user segments.
• Drove a 25% increase in qualified leads through targeted demand generation campaigns and strategic sales enablement initiatives, accelerating pipeline velocity and sales conversions.
• Spearheaded the launch of the global product website, resulting in a 25% uplift in demo requests and enhanced inbound lead quality.
• Expanded the sales pipeline by approximately 30% via cross-selling and upselling campaigns, maximizing customer lifetime value across the product suite.
• Launched a high-impact product webinar series, boosting lead generation by ~15% and strengthening thought leadership within target industries.
• Partnered closely with sales teams to map customer pain points and develop tailored sales enablement assets, improving deal velocity and win rates across multiple SaaS offerings.

• Reactivated over 30% of dormant users by analysing the user journeys and heat map of the platform.
• Developed communication guidelines for various touchpoints for further implementation.

• Led the content outreach and brand development strategy across 7 markets in the APAC region, heading a team of 6.
• Achieved over a 36% increase in website traffic and social media engagement within a quarter by launching a blog and driving a localised content strategy.
• Drove multi-variant testing to develop the brand messaging frameworks and value propositions for product launches in priority markets.
• Increased the sales pipeline by ~25% QoQ through lead gen-campaigns along with print, television, outdoor and radio in collaboration with global teams.
• Set up communication and visual guidelines in line with user personas across geographies through user research and insights.

• Developed communication frameworks and creative content for digital paid campaigns, social media, email campaigns and webpages.
• Produced social media, SEO and PR content, maintained a release calendar, and collaborated with 6 program teams and managed project delivery.
• Developed concepts, presentations and show flow for digital and offline events with influencers of the education industry and ran post-event campaigns for developing the lead funnel.

• Developed short and long-form content and creative copies for blog, website, sales collaterals, social media, scripts and storyboards, press releases, email campaigns, newsletters, online & offline ad campaigns, etc.
• Curated and launched the first Look Book for the brand.