Vineeta Sharma

20+ years of experience in Marketing, Communications and Brand Management in Education, Software Products, and Media industries, including both B2B and B2C

• 04/01/22, present, Head - Marketing, Branding and Communication (Associate Director), MIT World Peace University, Pune, Redefined and relaunched the MIT-WPU brand to compete with the best institutions in India, Created and executed 360-degree campaigns all over India including digital, print, and OOH campaigns, Signed multi-year partnerships deals with top influencers for relevant school brands, Created fresh brand guidelines and published the new brand manual, Created and enforced tight quality control processes for brand communication at large scale, Managed Online Reputation and boosted social media efforts 5X to protect, nurture, and grow the brand, Revenue: 20% increase in the application funnel and 100% admissions target for 12 university departments, PR: manage pre-emptive, corrective, and planned PR spanning sensitive political, social and admin issues, Website: Owned all aspects of the university's website, including redesign and redevelopment, Managing a team of 50+ professionals across creative, content, copy, video, social media, and tech stack
• 09/01/21, 03/01/22, Marketing Consultant - Strategic Projects, IMS Proschool, Designed and created performance marketing strategies and campaigns, Recruited and managed SEO and SEM agencies, Co-created Annual Operating Plan for the organisation
• 09/01/13, 08/01/21, Director - Marketing and Admissions, ITM Group of Institutions, Responsible for Student Acquisition for PGDM and MBA Programmes; Ownership of all Strategic Marketing initiatives, Product Management, Branding, Marketing, Communication, Advertising, Digital & Performance Marketing, and Public Relations., KRA: Marketing, Brand and Communication strategy with strong and deep focus on performance marketing, branding and social media implementation framework ensure meeting top- line and bottom-line objectives with optimum budget utilization across media vehicles., 100%+ targets achievement from 2017 to 2021; Revenue responsibility of 100+ Cr., Revenue Growth of 10-25% YoY, Led a team of 100+ professionals across digital marketing, SEO, SEM, Inside & Field Sales, Call Center, Strategized and executed plans for ATL, BTL, Digital Marketing and Branding
• 10/01/11, 09/01/13, Sr. Manager - Business Development, Zing HR (Formerly Cnergyis), B2B Marketing and sales of HRIS Platform of the organisation, Client Relationship Management and Alliances for identification of new customers, Business Development & Relationship Management; Generating leads for the cloud HR Services, Singed up with K Raheja corporation for Shoppers' Stop, HyperCity and Crossword among other major clients; Signed a partnership with GVK, Alliances - Tie-ups with marketing agencies and event management organisations for promotion and expansion of Business
• 10/01/09, 09/01/11, Senior Manager, Franchisee, Infomedia 18 Ltd., Set up franchise channel for the organisation. Developed strategies, policies and manuals required for setting up the department, Appointed 25 franchisees in 18 Months, Handling ATL and BTL Marketing for both Franchise development and client acquisition
• 2003, 2009, Manager - Franchise Operations, IMS Learning Resources Pvt. Ltd., Managed the department with a team of 6 finance executives, 2 Marketing Assistant Managers and 6 Assistant Operation Managers, Successfully launched 40+ centers across the country during my tenure, Recruitment and selection of new franchisees; training and development, Launch Planning, Achieved 50% reduction in marketing cost through national tie-ups with 25% growth in business, Marketing for franchise centers; ATL and BTL activities planning and execution for all India Franchisees, Ensured process adherence & operations training for 80+ centers
• 2004, 2006, Center Manager - Mumbai, IMS Learning Resources Pvt. Ltd., Managed a profit center with a team of 16 professionals, Activities involved mentoring students; recruitment of faculties and counsellors; logistics & center finances, Achieved revenue growth of 28% & 44% in Year 1 & Year 2 respectively
• 2003, 2004, Assistant Manager - All India Management Entrance Test, IMS Learning Resources Pvt. Ltd., Partnered with 40 Business Schools for affiliation in just 90 days, Achieved 5000+ test takers in North and East