Creative Social Media Marketing Specialist with 5+ years of experience in strategy, content creation, and audience engagement. Skilled in driving organic growth, boosting brand visibility, and delivering tailored solutions. Open to remote opportunities to elevate brands with innovative strategies.
Hi, I’m
Vineeta Singh
Bangalore
Summary
Overview
6
years of professional experience
Work History
Blue Ridge Pet Speciality Hospital
Freelance Social Media Specialist
10.2022 - Current
Job overview
- Managed Instagram content strategy focusing on user-generated content and pet care storytelling
- Created engaging reels, carousels, and promotional posts, fostering strong audience engagement
- Grew Instagram followers organically from 800 to 3,400 over two years
Jar of Hearts
Freelance Social Media Specialist
07.2023 - 07.2024
Job overview
- Designed creative social media campaigns for a home decor niche, highlighting product aesthetics and usability
- Conceptualized and implemented content strategies to increase visibility and customer engagement
The Luxo Show
Freelance Social Media Specialist
07.2023 - 10.2023
Job overview
- Provided social media concepts and content writing to boost brand awareness
Darjeeling Tea Muhaan
Freelance Social Media Specialist
07.2023 - 10.2023
Job overview
- Developed SM content and creative graphics showcasing the brand's heritage and products
Tummoc
Social Media Analyst
10.2021 - 12.2022
Job overview
- Directed social media efforts across platforms, collaborating with content writers and designers
- Created monthly strategies informed by performance reports, driving growth on Instagram and LinkedIn
- Led ASO initiatives with external partners, improving key metrics like Monthly Active Users (MAU)
- Conducted segmentation for push notifications via CleverTap, enhancing click-through and conversion rates
IntelliSoft, Dubai
Content Developer
06.2021 - 08.2021
Job overview
- Managed editorial calendars, ensuring consistent alignment with marketing objectives
- Conducted keyword research using Ahrefs to optimize blog and social media content
- Wrote YouTube video scripts and captions to enhance video SEO and audience engagement
Carjasoos.com
Content Writer
11.2019 - 06.2021
Job overview
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Completed thorough research into assigned topics.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
DB Schenker, Singapore
Marketing Intern
01.2019 - 06.2019
Job overview
- Analyzed vertical industries, such as Electronics/Semiconductor and Aerospace, for market insights
- Revamped marketing decks for key verticals, positioning Singapore as a logistics hub
- Managed Robotic Process Automation (RPA) projects, enhancing sales process efficiency
- Prepared data-driven dashboards for Quarterly Business Reviews (QBR)
Education
SP Jain School of Global ManagementDubai, Sydney And Singapore
Masters in Global Business Management from Contemporary Marketing Management
07-2019
University Overview
Symbiosis College of Arts & CommercePune, India
Bachelor of Commerce from Entrepreneurship
06-2016
University Overview
Skills
- Social Media Management
- Content Creation
- Marketing Tools
- SEO & ASO Expertise
- Analytics
- Other Skills
- Reels
- Carousels
- Blogs
- Graphics
- Ahrefs
- Canva
- CleverTap
- WordPress
- Keyword Research
- Content Optimization
- Campaign Performance Analysis
- Strategy Optimization
- Video Editing
- Script Writing
- Team Collaboration
Accomplishments
Accomplishments
- Achieved 325% follower growth for Blue Ridge Pet Specialty Hospital through organic strategies.
- Successfully managed 6+ freelance projects across diverse industries, delivering tailored content strategies.
- Revamped CleanNow_UAE's Instagram strategy, increasing engagement rates by 30%.
- Produced targeted campaigns for Tummoc, driving an increase in both MAU and WAU metrics.
Freelanceprojects
Freelanceprojects
- Blue Ridge Pets, Content Management & Strategy, 2022, Present
- CleanNow_UAE, Social Media Revamp & Engagement, 2024
- Jar of Hearts, Home Decor Content & Graphics, 2023, 2024
- Darjeeling Tea Muhaan, Creative Graphics & SM Content, 2023
Timeline
Freelance Social Media Specialist
Jar of Hearts
07.2023 - 07.2024
Freelance Social Media Specialist
The Luxo Show
07.2023 - 10.2023
Freelance Social Media Specialist
Darjeeling Tea Muhaan
07.2023 - 10.2023
Freelance Social Media Specialist
Blue Ridge Pet Speciality Hospital
10.2022 - Current
Social Media Analyst
Tummoc
10.2021 - 12.2022
Content Developer
IntelliSoft, Dubai
06.2021 - 08.2021
Content Writer
Carjasoos.com
11.2019 - 06.2021
Marketing Intern
DB Schenker, Singapore
01.2019 - 06.2019
SP Jain School of Global Management
Masters in Global Business Management from Contemporary Marketing Management
Symbiosis College of Arts & Commerce
Bachelor of Commerce from Entrepreneurship
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