Vineet Aggarwal
Faridabad,HR
Summary
Dynamic and results-driven Marketing & Branding professional with over 18 years of experience leading high-impact campaigns and strategic brand initiatives across diverse industries. Proven expertise in developing and executing innovative marketing strategies that drive brand growth, enhance customer engagement, and maximize ROI. Adept at managing cross-functional teams, optimizing brand positioning, and navigating complex market dynamics to deliver measurable results. A visionary leader with a passion for leveraging data-driven insights and creative solutions to build strong, market-leading brands.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
19
19
years of professional experience
Work History
Head Marketing & Admissions
University of Southampton
12.2024 - Current
- Development of overall marketing, admissions & outreach department structure & responsible to maintain brand image and achieving the growth targets
- A proven performance with year-on-year growth more than 30% increase in numbers over last year
- Develop and implement admissions strategy to achieve enrolment targets for undergraduate and postgraduate programmes and defined KPIs that support university goals
- Lead Admissions processing at the university with speed, accuracy, service excellence and integrity in line with Admissions Policy including processes for application review (including components such as academic grades, Statement of Purpose as defined from time to time), roll-out of offers, student acceptance and enrolment, while ensuring data integrity of candidate records
- Manage queries relating to Scholarships and participate in the administration of Scholarship Policy
- Ensure smooth and error-free collection of fees and processing of cancellations and refunds, including compliance with audit processes
- Craft and execute a robust brand & marketing strategy to firmly position the brand as a unique proposition in the Indian market, create awareness of the university’s academic offerings & consideration of it among the right target audience
- Implement integrated marketing plans to develop the inquiry pool (lead generation) and optimise the admissions funnel
- ATL (media), BTL (PR, influencers, referrals), offline and digital performance channels
- Build, develop and manage media and PR agency relationships and affiliate networks
- Manage the Admissions communication plan including the distribution of admissions content and messages
- Act as a key point of contact between the India team and the University, ensuring alignment in admissions strategy and objectives, and working with academic & administrative departments
- Coordinate with relevant offices including those of Accommodation, Scholarships and International Students to support students
- Collaborate and support the Student Recruitment & Outreach team in developing event materials and lead generation campaigns that help meet recruitment targets
- Gather insights from e.g
- Conversion and Admissions teams and feed at the top of the funnel in terms of marketing and comms activities
- Lead, motivate, and develop the Admissions & Marketing team towards ensuring an accurate, errorfree, compliant and responsive admissions process that aligns with institutional values
- Set performance metrics for the team and implement regular assessments towards building a motivated, high-performance team
- Implement regular training and professional development sessions
- Support the Recruitment, Marketing & Admissions Director and other senior colleagues in the production of an array of management information and reports to identify areas of strength and further opportunities for improvement
- Analise trends in enrolment to present new strategies for the university's admissions
- Monitor and report on achievement of business objectives and adherence to service standards
Marketing Lead
Bennett University
04.2021 - 12.2024
- Company Overview: (The Times Group)
- Development of overall marketing, admissions & outreach department structure & responsible to maintain brand image and achieving the growth targets
- A proven performance with year-on-year growth more than 30% increase in numbers over last year
- Responsible for developing and implementing the long-term marketing & communication vision for Bennett University
- Established digital infrastructure at university level to smoothen the student journey
- Taking care of all Outreach activities PAN India, participation in Edu fairs, school connect programs, sessions in school and different places, managing channel partners
- Taking care of admissions & complete process for 6 schools & 70 + programs
- Develop and execute monthly, quarterly, and annual marketing plans and strengthen different marketing channels - organic, paid, offline and affiliate to achieve the admission target
- Develop plan for strategic industry academia association and program exchange with international universities
- Managed cross-functional team for successful planning and launching of new programs
- Analysed consumer data to identified areas of opportunity for new product marketing strategy which led to a direct revenue increase
- Led team 1:1 meeting to understand team development, set KPI's and improve team performance by 80% within first 6 months
- Established relationships with key stakeholders to communicate marketing strategy which increased growth by 125%
- Manage marketing department operations, budget, partners, and critical analysis of data for strategic decisions
- Development of Website, landing pages, digital campaign structuring, drip campaigns, lead nurturing, content planning for all channels, medial planning and buying, vendor management, event planning & participation
- Managing Integration and set-up of the CRM, Call Centre, ERP, and other technology tools and custodian of all digital assets
- Leading outreach team, program managers and bringing creative and executional excellence to all aspects of title marketing – AT /BTL / Digital / Performance Marketing/ Content Marketing / Social & editorial / Partnerships /PR Communications
- (The Times Group)
Sr. Manager- Branding, Marketing & Admissions
MIT World Peace University
11.2018 - 04.2021
- Company Overview: (MIT-WPU), Pune
- Responsibility and ownership of all Strategic Initiatives, Branding, Marketing, Communication, PR, Student Community Representatives and Customer Service function for all the University’s UG and PG programs
- Established and managed national level social events Like: Bhartiya Chhatra Sansad, National Teachers Congress, National Women's Parliament, and other university events
- Designed and successfully launched new programs, with 30% business growth year on year
- Leading team and agencies for effective and optimum utilisation of resources for business and brand growth
- Build, plan and implement the overall marketing strategy (Public Relation, Events, Outreach, Brand, Online & Offline Marketing)
- Launched the design school with 3 specialisations and overachieved the admissions target for 2 consecutive years
- Implemented and managed online application system, CRM, Marketing cloud (Salesforce platform Hubspot)
- Measure and manage online content, social media strategy, ORM (converting negative sentiments to positive), Content curation and Content marketing
- Develop & execute Performance-Marketing campaigns for all the programs
- Manage and oversee different digital marketing channels (Course Discovery Platforms) for the performance campaigns with various creatives & content strategies
- Co-ordination with agency & internal teams for Preparation/drafting of the offline & digital marketing collateral
- Actively involved in outreach programs to represent the university pan India
- (MIT-WPU), Pune
Manager- Branding & Expansion
Chanakya IAS Academy
12.2016 - 10.2018
- Company Overview: Delhi
- Instrumental in increasing the overall admissions to 25% and expansion of new centres of the academy
- Converted loss making units into profitable units and helped the brand to be more visible
- Develop and implement Admission & Marketing strategy that is aligned with the overall brand marketing objectives on National and branches level
- Organised and manged large-scale seminars for aspiring students and guided them about the preparation for Civil Services Examination
- Manage effective relationships with universities, institutes, colleges, education consultants and others
- Look for the new centre opportunity, tie- up for business expansion plan of company on pan India basis
- Leading creative, content, digital, outreach & counsellors’ team and manage the P&L of all branches
- Delhi
Manager Marketing
RG Group
08.2014 - 11.2016
- Company Overview: A Leading Real Estate Developer of Delhi NCR
- Developed the digital brand identity of brand, structured the brand by setting up right tools, brand guidelines, created brand stories, established the brand design language, presented the brand with all media platforms and make strong media relations for effective brand communication
- Responsible for overall brand development, maintaining RG Group image within internal & external stakeholders & taking care of sales, marketing, advertising & branding, and CRM department
- Develop marketing (ATL, BTL & Digital) & sales strategies for RG Group brand, on-going & upcoming projects
- Planning, organizing & execution of events, exhibitions & all branding activities
- Taking care of channel partner development & provide sale strategy and marketing support to them
- Prepare Marketing Budgets & Execution Plans, and implementation of all activities
- Media planning & buying, handling various agencies Managing CRM Team and call center
- A Leading Real Estate Developer of Delhi NCR
Sr. Marketing Manager
BOP Group
05.2013 - 08.2014
- Company Overview: A Leading Real Estate Consultant of NCR
- Development of sales & marketing strategy for brand BOP & other real estate developer’s projects – DLF, Hero, Logix, Fusion Homes, Mahagun, Supertech, Sobha, Ireo and BOP’s developer brand Bayaweaver & its projects like Oh My God and Home etc
- Provided support to the Indian Badminton League- Bangaluru team (2013) (Banga Beats owned by BOP Group) for all creative, activation, digital marketing, and branding campaign
- Launched the BOP’s own first real estate project OH MY GOD
- Organized and developed BOP Real Estate TV property in association with CNBC Awaaz
- A Leading Real Estate Consultant of NCR
Account Manager
PERCEPT ADVERTISING
02.2010 - 05.2013
- Company Overview: (AMO Communications)
- Instrumental in getting new clients in board, pitching for new clients, leading the client servicing team, pitching the new creative ideas, exceptionally organised in managing the client relations and handling business
- Daily review of job status with the team
- Ensure that estimate approvals, billing and collection happen on time
- Coordinating with all the departments (Creative/ Studio/ Production/ Finance/ etc.)
- Media Planning with selection of right media mix and effective utilization of various mode of communication to ensure maximum reach and optimization of budgets with help of media department
- Ideation and development of all brand collaterals and sales support items (technical/ range/ corporate brochures, leaflets, fliers, POP items, audio visuals, TVC etc)
- (AMO Communications)
Account Manager
TRIVERSE ADVERTISING PVT. LTD.
03.2006 - 01.2010
- Clients Handled: SMC Capital, DLF, Godfather Beer, Kaynet Financials, IEC Gensets Limited (Chandigarh), AIPL Ambuja, NIFA, Puri Constructions, Globe Capital and many more
Education
PGDM - Distance Program
Amity University
PG diploma - Advertising and Public Relations
Sri Aurobindo Institute of Mass Communication
Commerce Graduate - undefined
Aurobindo College
05.2004
Skills
- Branding, Digital Marketing & Google Analytics
- MIS Reports for Decision Making
- Campaign & Data Analysis
- Strategic Planning & Implementation
- Product Management
- Revenue Generation, Operations & Expansion
- Policies & Procedures
- Competition Analysis
- Digital, Performance & Content Marketing
- Lead Generation
- SEM, SEO & SMM
- Display advertising & Video Marketing
- Drip Marketing Campaign
- Response Analysis & ORM
- YouTube Channel Management
- Public Relation (online & offline) & Media Relation
- Event Planning & Management
- CRM, IT Tools & ERP Integration & Management
- IT Interface & User Acceptance Management (Marketing System Implementation)
- Administering Systems & Processes
- Salesforce, Hubspot, No Paper Forms, Zoho
- Chat Bot
- Agency & Team Management
- Creative agency & team management
- Call Center Management
- Media Buying, OOH, Print, TV, Radio, Media Innovations, Digital Publishers
- Creative Content Production- TVC, AV, Radio Jingles, Theme Music, Corporate Videos, Product Videos, Process Explanations Videos, Presentations, Managing Shoots
Timeline
Head Marketing & Admissions
University of Southampton
12.2024 - Current
Marketing Lead
Bennett University
04.2021 - 12.2024
Sr. Manager- Branding, Marketing & Admissions
MIT World Peace University
11.2018 - 04.2021
Manager- Branding & Expansion
Chanakya IAS Academy
12.2016 - 10.2018
Manager Marketing
RG Group
08.2014 - 11.2016
Sr. Marketing Manager
BOP Group
05.2013 - 08.2014
Account Manager
PERCEPT ADVERTISING
02.2010 - 05.2013
Account Manager
TRIVERSE ADVERTISING PVT. LTD.
03.2006 - 01.2010
PG diploma - Advertising and Public Relations
Sri Aurobindo Institute of Mass Communication
Commerce Graduate - undefined
Aurobindo College
PGDM - Distance Program
Amity University
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