Smiral Bafna
Pune
Summary
Dynamic Marketing Specialist with 6+ years of experience in e-commerce, education, and content creation. Skilled in driving brand growth through strategic content marketing, social media engagement, SEO optimization, managing public relations, and integrated digital campaigns. Demonstrated success in increasing brand visibility, engagement, and revenue across various platforms. Talented Brand Strategist with a proven track record of planning, developing, and executing events and initiatives to help brands achieve their full potential. Known for creative thinking and highly strategic approach, coupled with exceptional leadership and client relations abilities.
Overview
8
8
years of professional experience
1
1
Certificate
Work History
Social Media & Brand Marketing Specialist
FirstCry.com
01.2022 - Current
- Spearheaded organic and paid social media strategies for FirstCry Parenting across Facebook, Instagram, and YouTube, achieving a 130% growth in organic followers
- Developed and managed a content calendar for all in-house brands, repurposing long-form content into micro-content suitable for each platform
- Enhanced brand community engagement by actively interacting with followers, leading to a 60K+ increase in social media followers
- Managed brand shoots, ensuring creative alignment with brand guidelines and delivering high-quality visual content that resonated with target audiences
- Developed and executed targeted brand push notifications, leading to increased user engagement and a significant boost in sales and revenue
Content & Social Media Executive
MIT World Peace University
01.2021 - 11.2022
- Spearheaded PR and brand marketing strategies to enhance the University's image and market positioning, resulting in a 25% increase in brand recognition
- Cultivated relationships with influencers, increasing social media followers by 40%
- Executed social media campaigns, contributing to a 15% increase in university admissions
- Collaborated with cross-functional teams to create integrated marketing campaigns, achieving a 20% lift in brand awareness
- Developed and managed marketing campaigns across various channels (digital, print) to promote the University courses
- Created marketing collaterals like brochures, newsletters, advertisements, social media content, videos, and blogs that reflect the University's voice and values
- Developed and promoted corporate brand, images and identity to media and public.
- Authored fresh and engaging press releases and prepared complete press kits.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Taught in-house employees strategies for successful internal and external communications.
- Increased brand awareness through development and implementation of successful public relations campaigns.
Freelance Content Creator
Naam Foundation
01.2019 - 12.2021
- Company Overview: An initiative by Nana Patekar and Makarand Anaspure
- Crafted content for the annual report of Naam Foundation for the year 2019-2021
- Crafted content for Social Media Creatives and Infographics for Samarth Early Intervention Centre (ABA Autism Centre)
- An initiative by Nana Patekar and Makarand Anaspure
SEO & Social Media Executive
FirstCry.com
06.2017 - 12.2019
- Established and managed the YouTube channel 'FirstCry Parenting,' achieving 50K+ followers within 6 months by targeting millennial parents
- Led product category shoots, optimized product descriptions for SEO, and conducted quarterly site audits to enhance search visibility
- Collaborated with the design team on social media creatives, infographics, and thumbnails, ensuring brand consistency and appeal
Education
Bachelor - Computer Applications
MIT
PUNE01.2013
Skills
- Social Media Marketing
- SEO
- Content Marketing
- Google Ads
- Digital Marketing
- Public Relations Strategy
- Brand Management
- Creative Copywriting
- Google Analytics
- Marketing analytics
- Customer engagement
- Competitive analysis
- Media buying
- Influencer partnerships
- Advertising campaigns
- Product launches
- Creative direction
- Customer segmentation
- Branding
- Team leadership
Timeline
Social Media & Brand Marketing Specialist
FirstCry.com
01.2022 - Current
Content & Social Media Executive
MIT World Peace University
01.2021 - 11.2022
Freelance Content Creator
Naam Foundation
01.2019 - 12.2021
SEO & Social Media Executive
FirstCry.com
06.2017 - 12.2019
Bachelor - Computer Applications
MIT
Certification
- Google Digital Marketing
- Google Analytics
- Graphics & Web Designing - Arena Animation (Aptech Ltd)
- Liberal Arts for Communication Skills - Symbiosis Centre for Liberal Arts
Blogger
A dedicated blogger with a flair for crafting captivating content in the realms of Beauty, Fashion, and Lifestyle, blending creativity with a keen eye for trends., https://swagmyway.com/, https://parenting.firstcry.com/
Freelance Work
- Crafted content for the annual report of Naam Foundation (An initiative by Nana Patekar and Makarand Anaspure) for the year 2019-2021.
- Crafted content for Social Media Creatives and Infographics for Samarth Early Intervention Centre (ABA Autism Centre).
Similar Profiles
Ritu AgarwalRitu Agarwal
Assistant Manager - HR at FirstCry.comAssistant Manager - HR at FirstCry.com
Kunal BAGALKunal BAGAL
Sr. Purchase Executive at Firstcry.comSr. Purchase Executive at Firstcry.com
Nihal PathanNihal Pathan
Senior Purchase Executive at Firstcry.comSenior Purchase Executive at Firstcry.com