Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
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Vineeth Jayendranath

Senior CVM & Marketing Leader | Vodafone Idea Leadership Program
Mumbai

Summary

Strategic and results-driven professional with over a decade of experience in marketing, strategy, and business intelligence within the telecommunications sector. Expertise in leading high-impact projects that drive revenue growth and optimize operational efficiency through advanced data analysis and innovative go-to-market strategies. Proficient in fostering cross-functional collaboration and managing key business initiatives to achieve organizational objectives. Committed to leveraging analytical insights to enhance decision-making and propel business success.

Overview

14
14
years of professional experience

Work History

General Manager, CVM Lead - Gujarat

Vodafone Idea Limited
Mumbai
08.2021 - Current
  • Currently managing prepaid business with revenue of INR 34 Bn and 19 Mn subscribers in Gujarat, following a successful stint in Maharashtra & Goa with INR 35 Bn revenue and 20 Mn subscribers.
  • Developed and executed central CVM strategies to drive customer lifecycle management, retention, and value.
  • Designed and implemented customer segmentation and targeted campaigns, achieving improved conversion rates.
  • Pioneered a 'Segment of One' approach using hyper-personalization to boost revenue from upgrades and retention.
  • Spearheaded initiatives for increased adoption of unlimited plans (UL) through tactical retailer commissions, and data-driven geographic campaigns.
  • Championed a 'Digital First' approach, focusing on digital adoption and upgrades.

General Manager, Business Intelligence, DMD's Office

Vodafone Idea Limited
Mumbai
10.2019 - 07.2021
  • Provided decision support to the Deputy Managing Director (DMD), overseeing a business with INR 480 Bn in revenue and 330 Mn subscribers.
  • Led cross-functional projects that resulted in measurable improvements in operational efficiency.
  • Acted as a strategic advisor to the DMD, identifying opportunities for revenue generation and business growth within existing or emerging markets.
  • Contributed to strategy formulation, finalization, and execution through multi-stakeholder engagement.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.

Assistant General Manager, Product Lead

Vodafone Idea Limited
Mumbai
10.2018 - 09.2019
  • Accountable for a business delivering INR 41 billion in revenue from a 14 million subscriber base in Mumbai.
  • Oversaw end-to-end strategic planning and implementation of 4G site rollouts, Go-To-Market strategies, and customer lifecycle management.
  • Competition, industry, and technology benchmarking to identify and develop new products and services for incremental revenue streams.
  • Drove VoLTE technology and digital app penetration of subscribers.

Manager, Business Intelligence, COO's Office

Vodafone Idea Limited
Kerala
09.2017 - 09.2018
  • Supported the COO with business analytics for a region with INR 37 Bn revenue and 14 Mn subscribers.
  • Assisted in budgeting, overall planning, 4G launch planning, and monitoring of revenue, costs, and key performance indicators towards circle operations.
  • Led strategic projects such as industry revenue impact analysis, sales budget optimization, and 3G traffic decongestion.

Assistant Manager, Product and Service Delivery

Vodafone Idea Limited
Kerala
06.2015 - 09.2017
  • Drove usage, revenue, and retention of prepaid data subscribers, and the addition of overall data subscribers.
  • Segmentation, opportunity identification, and product recommendation based on data mining and analysis.
  • Achieved the national best in 4G user net additions and a record low net churn for nine consecutive months.

Senior Systems Engineer

Infosys Limited
Bengaluru
06.2011 - 06.2013
  • Built customized and configured workflow tools for Bloomberg Operations.
  • Engaged in direct client interactions and requirements analysis.
  • Proposed, designed, and developed utilities for the R&D Unit.

Education

MBA -

SVKM's Narsee Monjee Institute of Management Studies
Mumbai, India
04.2001 -

B.TECH - Electronics And Communications Engineering

Mar Baselios College of Engineering And Technology
Trivandrum, India
04.2001 -

Skills

Business Acumen

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Accomplishments

  • CVM Impact Player of the Year (2024, Vodafone Idea)
  • Dream Team Award for exemplary performance in LV Adoption and Usage (2023, Vodafone Idea)
  • SuperNova Award for contributions to 4G Revenue and Subscriber growth (2019, Vodafone Idea)
  • COO’s Spot Award "Analytical & Business focused drive to achieve results" (2018, Vodafone Idea)
  • Mastermind Award for exceptional results in UL portfolio adoption (2017, Vodafone Idea)
  • Idea Young Leader Conclave Winner (2017)
  • Received Certificate of Outstanding Performance among 40 interns (2014, Hyundai India Limited)

Interests

Travel & Explore

Marathon Running

Sports - Table Tennis, Volleyball, Squash, Cricket

Timeline

General Manager, CVM Lead - Gujarat

Vodafone Idea Limited
08.2021 - Current

General Manager, Business Intelligence, DMD's Office

Vodafone Idea Limited
10.2019 - 07.2021

Assistant General Manager, Product Lead

Vodafone Idea Limited
10.2018 - 09.2019

Manager, Business Intelligence, COO's Office

Vodafone Idea Limited
09.2017 - 09.2018

Assistant Manager, Product and Service Delivery

Vodafone Idea Limited
06.2015 - 09.2017

Senior Systems Engineer

Infosys Limited
06.2011 - 06.2013

MBA -

SVKM's Narsee Monjee Institute of Management Studies
04.2001 -

B.TECH - Electronics And Communications Engineering

Mar Baselios College of Engineering And Technology
04.2001 -

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Vineeth JayendranathSenior CVM & Marketing Leader | Vodafone Idea Leadership Program