Vineeth Thomas

Oversee client servicing, engagement, and handling of Fortune 50 clients for cloud, mobility, and digital strategy as part of a global analytics and insights firm helping corporations realize a 360-degree view of their customers through data integration multi-disciplinary approach that enables sound, data-driven business decisions. Collect and synthesize primary and secondary research data and present business insights via PowerPoint reports, Excel spreadsheets, Power BI dashboards, whitepapers, case studies, and newsletters.

• Provide competitive intelligence and actionable insight to product development, marketing, and sales teams as well as to C-level management by identifying drivers of technology adoption, device usage, customer satisfaction, loyalty, brand awareness, attitude, and corporate website usage.
• Directed data mining projects addressing customer behavior insight, cost efficiency, and profitability: Churn prediction combined with customer valuation and segmentation resulting in higher retention rates in course of an year.
• Manage projects in areas of customer segmentation strategy, consumer behavioral trends, competitive intelligence, market opportunity analysis, pricing strategy, industry trends, and analysis. Ensure timely delivery, manage escalations from clients, and oversee pricing to ensure cost benefit.
• Conduct strategy and marketing consulting projects related to consumer user experience (UX) and marketing strategies of tech organizations. Collaborated with cross-functional teams, including business engineering, product, and UX to identify research objectives and plan user research activities.
• Provide resource and team management, leading ateam of 18 analysts, four leads, and two assistant managers. Manage vendors and administer research budget and subscriptions from research firms, such as IDC, Gartner, and Forrester.
• Reduced legacy reporting redundancy by 60% using lean techniques and used tools which generated more than 30% increase in resource time utilization, thereby increasing allotted time for higher priority projects and analysis.

Managed client requirements and performed scoping and pricing for new research projects. Contributed to trial/pilot projects, project management, and resource allocation.

• Performed project management, including complete operations management and controlling EBIT. Completed lean project to increase overall efficiency by streamlining and implementing automated data aggregation across multiple teams, developing standard operating procedures, and training personnel to ensure sustainability.
• Led 12-member team of associates, senior associates, and business analysts to execute research projects.
• Advised clients on key analysis based on monthly, quarterly, and annual measurement reports.

Performed data coding for data segmentation and analysis. Gained broad experience in contract record management software, including Ariba, Emptoris, and Procuri.

• Standardized information sources throughout an organization or group of organizations.
• Conducted contracts verification whether active, inactive, or NDA, and resolved problems with information management through effective use of software and other information management resources.

Performed market research for new product development and launched online media monitoring tool (Brand Monitor) as part of a demand acceleration company providing content marketing, paid acquisition, marketing automation, social media management, and website and app development for clients across the technology sector.

• Developed product marketing strategy for brand monitoring tool and reviewed ongoing product marketing strategies.
• Conducted research for procuring venture capital and identified target market.
• Coordinated with outsourced companies/vendors on new and existing products.

• Implemented Harvard library management system and ensured complete transition from the legacy systems
• Organized special projects and programs that serviced community needs and improved library's public image.

Undergone training in Automotive components production, Quality assurance/systems, Design & Development departments of the organization.