Vinit Bahadure
Pune
Summary
Performance Marketing Specialist with 5+ years of experience driving high-impact lead generation and revenue growth across Finance, Education, Event Marketing, and B2B sectors. Proven track record of managing monthly ad budgets exceeding ₹50 Lakh (€55,000+) across Google Ads, Meta Ads, and Native platforms. Expert in building full-funnel, data-driven strategies using GA4, GTM, and Looker Studio to maximize ROI, reduce CPL, and scale campaign performance across global markets.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Performance Marketing Associate
Poonawalla Fincorp
Pune
02.2025 - Current
- Commands a monthly budget of ₹15 lakh (€16,500) across Google and Meta Ads, executing lead generation strategies for high-value financial products, like pre-owned car loans and loan against property.
- Analyzes and presents weekly performance reports to senior management, tracking KPIs such as CPL and CPQL to drive a 15% improvement in lead quality.
- Engineers A/B testing frameworks for ad creatives and landing pages, resulting in a 10% increase in conversion rates for key loan products.
- Manages affiliate partner onboarding and optimization, focusing on Cost Per Workable Lead (CPWL) and Cost Per Disbursal (CPD) metrics.
Senior PPC Analyst
SRV Media
Pune
07.2023 - 02.2025
- Managed PPC campaigns across Google Ads (Search, Display, Performance Max, Video) and Meta Ads (Lead Gen, Web Conversions) with monthly budgets of over ₹50 lakh (~$60,000 USD / ~£43,000 GBP) across education, events, and B2B verticals.
- Achieved record-breaking client results, including 141 paid applications and 29 MBA admissions for a university, generating a strong ROI with just ₹3.75 lakh (~$4,500 USD / ~£3,200 GBP) in spend.
- Planned and executed advanced audience strategies (Lookalike, Remarketing, Custom Audiences), increasing lead-to-visit ratio by 50% and successfully unlocking new high-intent user segments.
- Conducted A/B tests on 50+ ad creatives, implemented GA4 & GTM for robust conversion tracking, and optimized cross-platform campaigns across AdRoll, Snapchat Ads, Taboola, Zemanta, and Criteo.
PPC & Digital Marketing Executive
Realisieren Technologies
Pune
12.2021 - 06.2023
- Managed PPC campaigns that generated $2.3 million in sales while strategically reducing Google Ads costs by 10% within three months.
- Optimized campaign performance by improving conversion rates by 7% through RLSA strategies and comprehensive A/B testing on landing pages.
- Developed high-performing ad copy for Google & Meta Ads and managed advanced campaign types, including Performance Max and Shopping Ads via Google Merchant Center.
- Leveraged Google Analytics (GA4, UA) and Google Tag Manager (GTM) to implement custom event tracking (e.g., purchase, add-to-cart, wishlist) for enhanced data insights.
- Conducted in-depth keyword research using tools such as Google Keyword Planner, Ahrefs, and Ubersuggest to inform campaign strategy.
SEO & Digital Marketing Executive
PrimaThink Technologies
Amravati
08.2020 - 12.2021
- Executed comprehensive SEO strategies that successfully ranked multiple service pages on the first page of SERP (Search Engine Results Pages).
- Developed and implemented high-quality SEO content for all service pages, significantly contributing to organic visibility.
- Managed Off-Page SEO initiatives, specifically link building, to acquire high-quality backlinks and improve domain authority.
Education
Bachelor of Science - Chemistry, Physics & Maths
VIDYA BHARATI MAHAVIDYALAYA
Amravati06-2019
Skills
- Google Ads management
- Meta Ads optimization
- Performance marketing strategy
- Media planning and budgeting
- Google Analytics 4 expertise
- Google Tag Manager proficiency
- Data analysis techniques
Certification
- Google Ads - Measurement, Google Ads Display, Google Ads Search, Google Ads Video
Accomplishments
- Certificate of Excellence for consistently exceeding performance KPIs and delivering high ROI
Timeline
Performance Marketing Associate
Poonawalla Fincorp
02.2025 - Current
Senior PPC Analyst
SRV Media
07.2023 - 02.2025
PPC & Digital Marketing Executive
Realisieren Technologies
12.2021 - 06.2023
SEO & Digital Marketing Executive
PrimaThink Technologies
08.2020 - 12.2021
Bachelor of Science - Chemistry, Physics & Maths
VIDYA BHARATI MAHAVIDYALAYA
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