Vinit Jhajharia
Bikaner
Summary
Dynamic Growth & Digital Marketing Specialist with a proven track record at Asti Infotech Pvt. Ltd., adept at email marketing automation and Google Ads management. Achieved a 15% increase in demo bookings through innovative nurturing funnels. Skilled in data analysis and strategic thinking, driving impactful marketing campaigns that elevate brand visibility and engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Growth & Digital Marketing Specialist
Asti Infotech Pvt. Ltd.
Bikaner
09.2023 - Current
- Architected a multi-step email + WhatsApp nurturing funnel that lifted qualified demo bookings by 15 % within 90 days.
- Built 10+ automated HubSpot workflows (lead‑scoring, re‑engagement, win‑back), reducing manual follow‑ups by 40 %.
- Launched Google Search and Meta Lead-Gen ads targeting US and UK SaaS buyers; CPL dropped from $28 to $19 after iterative A/B tests.
- Designed mobile‑first landing pages in WordPress and optimized with GA4 event tracking, boosting on‑page conversion to 6.3 %.
- Owned campaign dashboards in Looker Studio; surfaced insights that informed product marketing messaging and sales scripts.
- Implemented A/B testing for email and landing page optimization to increase conversion rates.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Determined monthly email marketing schedules based on previous campaign performance and market trends.
Email, PPC & Web Consultant
Freelance Digital Marketer
Remote
05.2021 - 09.2023
- Managed over 30 email newsletters for B2B clients, achieving an average open rate of 22% and a CTR of 8.2%.
- Devised WhatsApp broadcast sequences using Twilio API, increasing repeat purchase rate by 12%.
- Managed Google Ads and Meta Lead Ads budgets exceeding ₹45 L, realizing weighted ROAS of 3.1.
- Executed comprehensive keyword and competitor gap analysis, redesigning SEO and PPC strategy that boosted client lead volume by 220% year over year.
- Developed WordPress CMS builds with Divi/Elementor Pro, integrating tailored GA4 and Meta Pixel for enhanced funnel visibility.
Education
B.Tech - Computer Science
Sobhasaria Engineering College
Sikar08-2025
High School Diploma -
Jai Public School
Jhunjhunu01.2020
Skills
- Email marketing strategy & automation
- WhatsApp & SMS drip sequences
- B2B list building & segmentation
- Google & Meta Ads (Search, Display, LeadGen)
- Google Analytics 4
- Tag Manager
- Looker Studio
- HubSpot
- Mailchimp
- Sendinblue
- Klaviyo
- Excel
- Google Sheets
- WordPress
- Landing page CRO
- Heatmap analysis
- Copywriting
- Design coordination
- Figma
- Canva
- Marketing automation
- Landing page design
- KPIs identification
- Sales funnels
Fit For Position
- Direct experience designing email + text funnels that mirror Fresh Prints' focus on lifecycle marketing.
- Strong B2B lead-gen background with measurable wins in both automation and PPC acquisition.
- Technical fluency (HTML/CSS, WordPress, analytics tagging) lets me execute fast without heavy dev dependency.
- Thrive in high-growth, ownership-driven environments - exactly the culture Fresh Prints champions.
Technical Stack
- HTML
- CSS
- Basic JavaScript
- PHP snippets
- MySQL
- Wordpress
Soft Skills
- Fluent English
- Project management (Agile boards, Gantt)
- Stakeholder presentations
Availability
Full-time | Remote | IST 12:30 PM - 9:30 PM with flexibility for campaign launches.
Hobbies and Interests
- Growth hacking podcasts
- UI/UX design trends
- Exploring Marketing Trends
Selected Projects
- ZeronFriction Demo Funnel, Asti Infotech, 2024, Mapped full customer journey, introduced behavior-based branching in HubSpot email & WhatsApp flows. Integrated GA4 + HubSpot attribution; insights used to cut sales cycle length by 6 days.
- AlwaysOn PPC Engine, B2B SaaS Client, 2022, Built rule-based bid automation in Google Ads Scripts; combined with dynamic email follow-ups via Zapier → CPL 32%.
- LaunchPad WordPress CMS, Logistics Startup, 2021, Delivered site in 10 days, connected contact forms to Sendinblue; first-month email series converted 8% of signups to SQLs.
Core Skills
Email marketing strategy & automation, WhatsApp & SMS drip sequences, B2B list building & segmentation, Google & Meta Ads (Search, Display, LeadGen), Google Analytics 4, Tag Manager, Looker Studio, HubSpot, Mailchimp, Sendinblue, Klaviyo, Excel/Google Sheets (pivot tables, VLOOKUP, QUERY), Basic SQL & JSON for API payloads, HTML/CSS responsive email templates, WordPress (Divi, Elementor, custom PHP snippets), Landing-page CRO & heatmap analysis, Copywriting & design coordination (Figma, Canva)
Certification
- Digital Unlockd by Google
- LinkedIn Marketing Solutions Fundamentals Certification
Timeline
Growth & Digital Marketing Specialist
Asti Infotech Pvt. Ltd.
09.2023 - Current
Email, PPC & Web Consultant
Freelance Digital Marketer
05.2021 - 09.2023
B.Tech - Computer Science
Sobhasaria Engineering College
High School Diploma -
Jai Public School
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