Summary
Overview
Work History
Education
Skills
Certification
Timeline
Vinit Negi

Vinit Negi

Digital Marketer (Ads Operation)
New Delhi

Summary

I am an experienced Ad Operations Manager with 4+ years of experience in online advertising operations. I have a strong understanding of video ad serving, programmatic landscape, and managing technology and measurement vendors. I am skilled in managing and training teams, improving workflows, and building strong relationships across departments.

Overview

5
5
years of professional experience
8
8
years of post-secondary education
5
5
Certifications

Work History

Ad Operations Manager

Cardekho, GirnarSoft Pvt Ltd
Gurgaon
2022.06 - Current
  • Roles & Responsibilities in Current company:-
  • Maintained various online campaigns with help of DFP Ad server.Google Ad Manager)
  • Coordinated with inventory team and forecasted requirements.
  • Analyzed campaigns and recommended ways to increase efficiency according to traffic.
  • Performed tests on ad creative and ensured compliance to site specifications.
  • Monitored all communication with sales representatives and support teams.
  • Prepared reports for sales department and recommended ways to improve campaign.
  • Working in the ad operations team, responsible for handling end to end campaign management of online digital campaigns across platforms
  • This includes end to end campaign management of direct & programmatic campaigns on CPM/CPC/CPL
  • The end to end campaign management project includes: Client servicing, account management, complete campaign trafficking, optimization & looking after campaign deliveries and invoicing after successful completion of campaigns
  • It also debugging/troubleshooting display campaign issues & resolving them
  • Prepared reports for sales department and recommended ways to improve campaign.
  • DFP (Google Ad Manager), Campaign trafficking: includes setting up display & video ad campaigns on DFP (primarily) for Web, Mobile web, android &
  • Display & video ad campaign includes: Standard & Rich media banners, roadblocks, banners on across platforms, in-banner video ads, in- stream/ out-stream pre roll & post roll ads
  • Handle all data requests/queries of the sales ops team, revenue strategy team & core sales team
  • Vendor Management – getting the agreements ready, paper work, vendor registration, raising the PO & handling their monthly billing.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Handling Agency Business and responsible for coordinating with Agency SPOC and Billing.
  • Manage API integration with Clinet and same coordinating with internal and external Tech Team.

Business Development Manager

Taal Media Solutions Pvt Ltd
2021.02 - 2022.05
  • Roles & Responsibilities in Current company:-
  • Onboard Direct Campaign from Direct Advertisers and Agencies good Budget.
  • Campaigns Delivery, Affiliate Support, and Preparing Validation Sheet.
  • Payment to follow up with Advertisers, Coordinate with finance team regarding Invoices
  • Manage campaign KPI according to clients and provide the best ROI for Clients.
  • Send on-time reporting to publishers and release payments on time on behalf of my own risks
  • To activate dormant publishers by offering them exclusive deal offers & payouts
  • Manage and run the campaign on inhouse inventory according to the current requirement
  • Onboard new publisher according to requirement
  • Working Experience Tracking Platforms: Offer18, Trackier, Hasoffer,Affise etc
  • Work with SMS Inventory as well DSP platforms, Taboola, Outbrain, Mediamath, Doubleclick,
  • Working in all core verticals like CPL, CPS, CPR, CPI, CPV, CPC , CPT etc
  • Create validation according to our validation for Publishers.

Affiliate Support cum Digital Marketer

Omniscient IT Solutions Pvt Ltd, Unlimited
2018.07 - 2021.01
  • Roles & Responsibilities in Current company:
  • Onboard Direct Campaign from Direct advertiser and Agencies On Good Budget.
  • Onboard Client for current Company Adda 52, Vasitum ,1MG, Wave City Real State, MIBM, BoDog, Leo Vegas, Lottoland, Lotto 247Tiltwin, Poker dangal, Mad Over Poker, wave Executive, Adda 52 rummy, Ability games, Junglee games, Compare Policy etc.
  • Campaigns Delivery, Affiliate Support, and Preparing Validation Sheet.
  • Payment to follow up with Advertisers, Coordinate with finance team regarding Invoices
  • Send on-time reporting to publishers and release payments on time on behalf of my own risks
  • To activate dormant publishers by offering them exclusive deal offers & payouts
  • Working in all core verticals like CPL, CPS, CPR, CPI, CPV, CPC , CPT etc
  • Onboard new publisher according to requirement
  • Manage and run the campaign on inhouse inventory according to the current requirement
  • Knowledge about Incent application and Non incent Application
  • Create validation according to our validation for Publishers.

SEO Executive

Innovative Web Ideas
2018.03 - 2018.07
  • Using programs such as Google Analytics to compile regular performance reports
  • Assisting the content team in the creation of high quality, informative SEO content
  • The creation of on-site and off-site SEO strategies for clients in various industries
  • Carrying out detailed keyword research according to the latest keyword strategies
  • Keeping up to date with the most recent developments in Search Engine Marketing (SEM)
  • Paying particular attention to any significant Google algorithmic changes
  • Checking in with the team to see if they have completed their assigned tasks and outreach Reporting progress to clients
  • Performing keyword research to examine new opportunities

Education

Master of Commerce - undefined

IGNOU Delhi
2016.01 - 2019.04

Bachelor of Commerce - undefined

Delhi University
2011.01 - 2015.04

Skills

Google Ads

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Certification

Digital Marketing Training Courses & Certification

Timeline

Ad Operations Manager - Cardekho, GirnarSoft Pvt Ltd
2022.06 - Current
Business Development Manager - Taal Media Solutions Pvt Ltd
2021.02 - 2022.05
Affiliate Support cum Digital Marketer - Omniscient IT Solutions Pvt Ltd, Unlimited
2018.07 - 2021.01
SEO Executive - Innovative Web Ideas
2018.03 - 2018.07
IGNOU Delhi - Master of Commerce,
2016.01 - 2019.04
Delhi University - Bachelor of Commerce,
2011.01 - 2015.04
Digital Marketing Training Courses & Certification

Advanced Google Analytics Certification

Google AdWords

Google Search and Display Ads

Meta Advertising Certificate

Vinit NegiDigital Marketer (Ads Operation)