Summary
Overview
Work History
Education
Skills
Languages
INTERNSHIPS & TRAINING
Certification
PERSONAL DETAILS
Timeline
Generic
VINITA CHOUBISA

VINITA CHOUBISA

Digital Marketing Specialist
Banswara,RJ

Summary

Innovative and result-driven Digital Marketing Specialist with proven ability in developing and implementing strategic online marketing campaigns across various digital platforms. Strengths include SEO optimization, content creation, social media management, and data analysis. Notable contribution in enhancing brand presence and consistently achieving business goals through effective campaign management.

Overview

5
5
years of professional experience
3
3
Certification

Work History

ORM & Content Marketing Specialist

SunArc Technologies Pvt Ltd
Jaipur
04.2022 - Current

PROJECTS:

SunArc Technologies

Suncart

  • Monitored reviews and ratings across all social media platforms for online reputation management.
  • Identified risks associated with online reputation and formulated strategies to mitigate them.
  • Developed comprehensive content strategies for multi-platform campaigns to boost engagement.
  • Resolved customer issues through knowledgeable, friendly service to enhance satisfaction.
  • Optimized content using SEO best practices to improve search rankings.
  • Conducted keyword research to guide content creation and maximize reach.
  • Analyzed website performance metrics to refine SEO and SEM content strategies.
  • Collaborated with team members to achieve project objectives and generate leads.
  • Analyzed market trends to inform business strategies and decision-making.
  • Analyze KPIs to refine content strategy and continuously optimize campaigns.
  • Developed an effective content marketing strategy that included blogs, social media.
  • Analyzed market trends to inform business strategies and decision-making
  • Researched and made strategies for current trends in digital marketing, and identified new channels for growth.
  • Create a monthly report and PPT.

SR. SMO Executive

W3ERA PVT LTD
Jaipur
06.2021 - 04.2022

PROJECTS:

Superior Staffing - (Recruitment Agency)

Daisy Montessori Preschool & Daycare (Educational Brand)

BSB Legal Consultants (Law & Legal Brand)

Sindhoi Patola (Clothing Brand)

The Travel Buddy (Travel Agency)

Bone Cliniq (Healthcare)

Nayble Ltd (Ecommerce Brand)

  • Managed multiple accounts on various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, to boost brand engagement and awareness
  • Developed and implemented SEO and SMO strategies to increase website visibility and traffic
  • Optimized website content for better search engine rankings
  • Performed competitive analysis of websites to improve ranking on SERP
  • Researched keywords and created keyword-rich meta tags for SEO purposes
  • Collaborated with other departments, such as marketing and PR teams, to ensure the successful execution of campaigns
  • Managed off-page and On-page SEO tactics such as website audit, keyword research, link building, and influencer outreach to enhance domain authority
  • Conducted comprehensive keyword research to optimize website content and improve search engine rankings
  • Analyzed website performance using Google Analytics for continuous improvement
  • Provided training on social media optimization techniques for team members
  • Created social media campaigns to engage users and improve brand awareness
  • Researched industry trends and topics to create relevant, informative content
  • Wrote blog posts and articles aligned with brand voice and guidelines

Digital Marketing Executive

Siddharth Infosys
Jaipur
12.2020 - 05.2021

PROJECTS:

Siddhartha Infosys - (IT & Software Brand)

Digitax Automation - (Financial Sector)

  • Managed social media accounts to engage target audiences and increase brand awareness
  • Produced content for websites and blogs to attract potential customers
  • Analyzed market trends to refine marketing strategies and enhance customer positioning
  • Utilized SEO best practices to improve website visibility and search engine rankings
  • Conducted competitor analysis to identify opportunities for market growth and differentiation
  • Managed SEO activities including keyword research, link building, and content optimization
  • Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
  • Developed and implemented multi-channel digital marketing strategies
  • Conducted market research to identify trends in industry sectors relevant to the company's products or services
  • Tracked competitors' activities to stay ahead of the competition in terms of innovations in the field of digital marketing
  • Drafted reports to summarize key metrics related to website traffic and conversions
  • Coordinated the design and development of promotional materials and digital assets, including videos, infographics, and banners
  • Monitored digital marketing trends and technologies to stay ahead of the competition and propose innovative solutions
  • Monitored performance of campaigns using analytics software such as Google Analytics

SMO and BACK-OFFICE EXECUTIVE

GCreationz
Jaipur
12.2019 - 04.2020

PROJECTS:

Tapovan Wellness Klinic - (Health & Beauty)

American Aesthetic Association - (Medical School)

Credit Help India - (Finance Sector)

  • Managed document processing and filing systems for efficient back office operations
  • Assisted in data entry using company-specific software to maintain accurate records
  • Coordinated communication between departments to support workflow and project completion
  • Supported team members with administrative tasks and resource allocation as needed
  • Managed database systems for tracking customer information and sales activity
  • Provided administrative support to the back office staff, including filing, photocopying, faxing, and data entry
  • Created spreadsheets in Microsoft Excel for record-keeping and reporting
  • Created monthly reports to track client service metrics
  • Managed multiple accounts on various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, etc.
  • Researched industry trends and topics to create engaging content
  • Developed blog posts and articles aligned with brand voice and guidelines
  • Edited and proofread content for grammar, clarity, and consistency
  • Managed social media accounts by curating relevant content regularly
  • Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines
  • Brainstormed, researched, and contributed content ideas that appealed to thetarget audience
  • Performed in-depth research into topics to write clear and accurate copy
  • Researched industry trends and topics to create relevant, informative content

Education

Bachelor of Technology - Electrical Engineering

Rajasthan Technical University
Jaipur
06-2018

12th Education -

Kendriya Vidyalaya
Banswara
05-2014

10th Education -

Tiny Tots Sr. Sec. School
Banswara
06-2012

Skills

Technical Skills:

  • SEO and keyword optimization
  • Data analytics and reporting
  • Google Analytics proficiency
  • SEMrush and AHREF tools
  • Canva Design
  • Google Sheets
  • Content management systems (CMS)
  • Microsoft Excel and Power BI
  • Database management skills
  • Jupyter notebooks and Python programming
  • Deep learning techniques
  • Data visualization expertise
  • Microsoft Office (Word, Excel, Presentation)
  • Copilot functionality

Non-Technical Skills:

  • Problem-solving skills
  • Communication proficiency
  • Time management expertise
  • Team leadership abilities

Other Skills:

  • Social media management
  • Content strategy and development
  • Content writing and blogging
  • Copywriting
  • Digital marketing strategies
  • Market trend analysis
  • Brand storytelling techniques
  • Competitive analysis skills
  • Marketing strategy formulation
  • Digital media engagement

Languages

Hindi
First Language
English
Advanced (C1)
C1

INTERNSHIPS & TRAINING

Deloitte Data Analytics Job Simulation on Forage - July 2025:

  • Completed a Deloitte job simulation involving data analysis and forensic technology.
  • Created a data dashboard using Tableau.
  • Used Excel to classify data and draw business conclusions.

Analyst Intern | NoviTech R&D Pvt Ltd [REMOTE] | June 4, 2025 – July 4, 2025:

  • Transformed R&D operations through Python-driven data analysis (Pandas, NumPy) and Tableau dashboards, improving process efficiency by 15-30% and enabling data-driven decision-making.
  • Performed data cleaning and validation using Python (Pandas, NumPy), reducing processing time by 25%.
  • Developed interactive Tableau dashboards tracking KPIs for R&D project performance, used by cross-functional teams.
  • Conducted statistical analysis to identify trends in product testing data, improving defect detection accuracy by 18%.
  • Automated weekly reporting with Excel, saving over 10 hours per month for engineering teams.
  • Collaborated with R&D scientists to translate technical requirements into analytical frameworks.

Certification

  • SEO (Search Engine Optimization) - Hubspot Academy-2025
  • AI Tools & AI Powered SEO - be10X-2025
  • Data Analyst - NoviTech R&D Pvt Ltd - 2025
  • Electrical Design Engineering - Innovians Technologies - 2016
  • Advanced Excel - Ira Skills – 2025
  • PLC SCADA - Seldom India - 2017

PERSONAL DETAILS

Name: - Vinita Choubisa
Father Name: - Girish Chandra Choubisa 

Marital Status: - Unmarried

D.O.B: - 19/05/1996

Nationality: - INDIAN 

Language: - English, Hindi

Address: - Banswara (Raj.)

I hereby solemnly declare that the above information is true to the best of my knowledge, and I will be libel for any manipulation.

Place: - Banswara

Signature: Vinita Choubisa

Timeline

ORM & Content Marketing Specialist

SunArc Technologies Pvt Ltd
04.2022 - Current

SR. SMO Executive

W3ERA PVT LTD
06.2021 - 04.2022

Digital Marketing Executive

Siddharth Infosys
12.2020 - 05.2021

SMO and BACK-OFFICE EXECUTIVE

GCreationz
12.2019 - 04.2020

Bachelor of Technology - Electrical Engineering

Rajasthan Technical University

12th Education -

Kendriya Vidyalaya

10th Education -

Tiny Tots Sr. Sec. School
VINITA CHOUBISADigital Marketing Specialist