Vinita Mehta
Account Manager
Gurugram
Summary
I am dynamic Social Media person with a creative flair and strategic mindset. Proficient in content creation, campaign management, and community building, driving brand success and audience engagement.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Account Manager
Mediology Software
05.2024 - Current
- Managing multi-dimensional acquisition campaigns(Creatives, Placements, Campaign types, bids) while troubleshooting campaign delivery and performance issues
- Analyze the user journeys to provide actionable insights and quick experimentation via A/B tests
- Executing, and optimized paid social media campaigns across platforms like Meta, Google ads, DV360 (Display), Google ads manager and TikTok, achieving measurable ROI and client objectives
- Monitoring key performance metrics (CPC, CPM, CTR, ROAS) using analytics tools, providing data-driven insights and actionable recommendations to enhance campaign efficiency
- Maintaining strong client relationships by providing regular performance reports, insights, and strategic recommendations for ongoing campaign success
- With hands-on Agency Analytics and looker studio for reporting
- Implementation of Pixels and retargeting strategies to nurture prospects through the sales funnel and drive incremental revenue
- Managing media planning, including budget allocation and media buying, to maximize ROI and drive effective ad spend across social channels
Social Media Specialist
17 Live Inc.
03.2023 - 02.2024
- External Agencies Handling / ensuring seamless collaboration and efficient execution of marketing strategies / communication and negotiation skills with external vendors
- Content Creation of our brand voice and successfully curated engaging / relevant content across various social media platforms
- FB/ IG / Google Ads Boosting optimizing ads to reach the target audience, monitored and analyzed ad performance
- Influencer Marketing and Partnerships for identifying / collaborating with influencers & brand ambassadors to expand reach & authenticity
Social Media Manager (Freelance)
SEO Tech Experts
04.2023 - 09.2023
- Campaign Designing / Execution / Story writing, design, and execution of media marketing campaigns
- Cross-Functional Collaboration with Graphic marketing, operation, and product development teams
- Analytics & Insights / Social media Calendar / Tracking KPI/ CPR/ ROI/ Engagement/ Growth
Social Media Manager
Bukalo India Pvt. Ltd
04.2021 - 02.2023
Assistant Manager
India Lends
08.2019 - 03.2021
- Contacting potential customers to inform them about product and services
- Handling grievances of customers and strategies to increase sales & monthly targets
- Follow up on appointments with lenders for doc pickup & logins
- Logistics coordination for product packaging and shipment / Tracking with NDR Orders / Maintaining daily inventory / Retail-Wholesale section
- Comparing Competitors prices & schemes and proposing best strategies
- Designing Brochure & Banners for website / Responding comments, messages & regular stories / posts / highlights
- Maintaining understanding of the products being sold and effectively communicating their benefits to customers
- Ensuring excellent customer service and maintaining strong relationships with clients
- Handling onboarded Athlete's / Content generation / Athlete's Post quality check in terms of Hashtags / Video quality / Brand Content & Logo placements
Education
Bachelors in Commerce -
Aadarsh Girls Collage
01.2015 - 01.2017
Masters of Business Administration - Marketing
Baba Farid Group of Collage Deon
01.2017 - 01.2019
Skills
- Technical content research and writing
- Content creation for blogs
- Meta Marketing
- Campaign Management
- Influencer Marketing
- Google Ads Manager
- Paid Social Media Marketing
- Programmatic and Google Ads Marketing
Accomplishments
- Executed a high-impact campaign for Dubai City of Gold, achieving 18%+ CTR on programmatic with a $20,000 budget.
- Managed a ₹1 Cr budget for GMC & Chevrolet, executing a successful Ramadan 2025 campaign across multiple platforms to maximize engagement and brand impact.
- Worked with top brands like Tanishq, Kajaria, Avatrade, Men of Platinum, Shoppers Stop, Rare Rabbit, National Bonds, and more.
- 2nd Position at BFGI Youth Festival in Mime - 2017 & 2018
Hobbies
- Dance and Dramatics
Timeline
Account Manager
Mediology Software
05.2024 - Current
Social Media Manager (Freelance)
SEO Tech Experts
04.2023 - 09.2023
Social Media Specialist
17 Live Inc.
03.2023 - 02.2024
Social Media Manager
Bukalo India Pvt. Ltd
04.2021 - 02.2023
Assistant Manager
India Lends
08.2019 - 03.2021
Masters of Business Administration - Marketing
Baba Farid Group of Collage Deon
01.2017 - 01.2019
Bachelors in Commerce -
Aadarsh Girls Collage
01.2015 - 01.2017
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