VINITA SHARMA

• Driving business expansion across MT and EBOs
• EBO Channel was restarted from scratch to 65 in span one year
• Created operational team for driving operational excellence
• Focusing at store level area of improvements to ensure profitability
• To build, roll out and lead EBO business on a PAN India basis via a Franchised FOCO, FOFO and COCO Model
• Evolve the condition of exclusive brand outlet franchisee agreement with time and experience
• Planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
• Work within allocated promotional cost and ensure effective spending in driving sales and brand building
• Planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans
• Sales strategy & growth plans in line with business strategy
• Category management and Promotion planning
• Achieving consistent growth by managing various internal and external stakeholders.

• Achieved phenomenal expansion by opening 125 new EBOs in record time of 1.5 year
• Built, rolled out and lead EBO business via a franchised FOCO and FOFO model
• Created business plans for potential clients and negotiated terms
• Evolve the condition of exclusive brand outlet franchisee agreement with time and experience
• Drive overall Business development, revenue generation & profitability
• Running analytics & taking timely decisions to grow the business.

• Transformed the north India market by reinstating trust within dealers, distributors and channel management
• Built strong connect with all the stakeholders and started regular cadence
• Drove operational excellence by targeting on inefficiencies at store level
• Managed Key accounts, Distributors, CFA, Beauty advisor, Makeup artist, Supervisor, Merchandisers, Trainer, Promoters and Area Manager
• Maintain and expand customer base by motivating sales representatives
• Distribution & coverage management through the team
• Forecasting monthly/annual sales target and executing them in a given time frame thereby enhancing existing client.

• Modern Trade of snack division for Lays, Kurkure, Lehar, Uncle Chips, Cheetos, Stax, Quaker and Aliva and traditional trade outlet
• Managed CSD, CPC, Max hyper and modern trade SAMT outlets of Delhi
• Maintained relationship with Key accounts like Spencer, Big bazaar, KB Fair price, Vishal Mega Mart, V-Mart, Big Apple, JMJ, Metro food bazaar, salsar, REI agro and Amrtex
• Solving issues of key accounts regarding product codes, credit limit, credit days, promotions, offers & schemes
• Handling key accounts, distributors, merchandiser, RSA, promoters and route trainer.

1. Handling sales of Insurance through Karnataka Bank ltd

2. Participating in outbound sales planning activity to generate action plans for meeting targets

3. Maintaining relationship with Bank Employees and generating leads