Vinita Soni
Gurgaon
Summary
Strategic marketing and communication expert with over ten years of experience in brand transformation and digital growth. Proven track record in developing content-driven strategies that enhance engagement across B2B and B2C markets. Skilled in creating scalable marketing ecosystems that align business objectives with measurable outcomes.
Overview
12
12
years of professional experience
Work History
Deputy Manager - Marketing & Communication
Compass Group India
08.2023 - 11.2025
- Established a central Content Factory to drive research-led storytelling and sectoral whitepapers, positioning Compass as a credible thought leader across Corporate, Education, Healthcare, HORECA, GCC, Industry, and Data Centers.
- Led the end-to-end revamp and relaunch of the corporate website within six months, delivering a 6× increase in traffic and significantly improving digital visibility across business verticals.
- Defined and executed Compass India’s digital strategy, achieving 105% YoY growth in organic clicks and 131% increase in impressions, strengthening inbound lead generation and brand discoverability.
- Designed and deployed audience-segmented email automation journeys on Microsoft Dynamics 365 to personalize communication, improve engagement, and drive qualified inbound enquiries.
- Led high-impact 360° brand campaigns including Women in Culinary, Proven Partner for GCC Growth, DeliMarche: High-Street Café at Work, and the Annual Sustainability Report, resulting in 100% YoY web traffic growth and 10× page engagement.
- Partnered with global stakeholders to enhance Dynamics 365 dashboards, improving segmentation, campaign tracking, and ROI visibility across marketing initiatives.
- Strengthened brand presence through thought leadership platforms, industry events, and sector-focused narratives across Healthcare, Education, and Corporate segments.
- Integrated martech tools, analytics, and performance dashboards to enable data-driven optimization and measurable marketing outcomes.
- Drove integrated marketing and communication strategies across digital and traditional channels to amplify brand visibility and business impact.
- Aligned messaging closely with Sales, HR, and Operations to ensure brand narratives supported commercial priorities and organizational goals.
- Managed agency and vendor ecosystems, ensuring timely, consistent, and on-brand campaign execution.
- Developed insight-led reports, case studies, and sector research to support business development and leadership positioning.
- Championed digital-first storytelling and innovative engagement formats to elevate brand experience and stakeholder trust.
Assistant Brand & Marketing Manager
Wiley
12.2020 - 03.2024
- Led B2B and B2C digital marketing campaigns, designing multi-channel strategies across web, social, and email to drive awareness, engagement, and enrolments.
- Directed a complete website overhaul, redesigning and rewriting content within six months to strengthen Wiley’s global digital presence and user experience.
- Achieved 100% cohort enrolment across eight consecutive campaigns through precision-led persona targeting and data-backed marketing strategies.
- Launched and managed 30+ global education programs in partnership with universities including NUS, LAU, Birmingham, Bath, and Glasgow, expanding Wiley’s footprint across APAC markets.
- Led marketing for 16 executive education programs with IITs and IIMs, driving demand through integrated funnels and high-conversion digital campaigns.
- Played a key role in WileyNXT’s rebranding, refining brand identity, messaging, and website navigation to improve recognition and usability.
- Conceptualized and delivered thought leadership platforms such as the Wiley Global Innovation Conclave, strengthening brand authority among CXOs and academic leaders.
- Developed partner-specific campaign strategies to ensure consistent brand positioning, content alignment, and sustained enrolment growth.
- Managed end-to-end digital content production including social calendars, PR articles, blogs, webinars, and campaign assets to maintain strong traffic and engagement.
- Optimized core website and partner microsites for UX, accuracy, and SEO, ensuring clear program journeys and seamless information access.
- Supported global and regional teams in executing integrated lead-generation, affiliate marketing, and data-driven growth initiatives.
Brand Marketing Manager
Purple & Pink Communications
02.2019 - 12.2020
- Devised and implemented tailored digital marketing strategies for diverse B2C and service-led brands, integrating data-driven content frameworks with structured monthly media plans.
- Led end-to-end marketing communications, from campaign ideation and content production to multi-channel digital execution.
- Executed high-impact IPL-themed campaigns for Urban Company, driving strong engagement, visibility, and brand recall.
- Partnered with Courtyard by Marriott and Radisson on curated food festivals, leveraging influencer collaborations to expand reach and audience relevance.
- Delivered measurable performance outcomes through integrated digital strategies, improving client lead generation and online sales effectiveness.
- Directed creative and content teams to ensure cohesive brand storytelling across social, blog, and paid media assets.
- Managed influencer and brand partnerships to strengthen credibility and market presence.
- Optimized paid media campaigns and e-commerce listings, improving discoverability, conversion rates, and ROI.
Market Development Manager
Oswaal Books Pvt. Ltd.
01.2018 - 02.2019
- Revamped website UI/UX and functionality, integrating live chat and optimizing product displays to improve user experience and engagement.
- Conceptualized and executed digital-led campaigns, including interactive formats, to drive visibility and audience participation.
- Improved e-commerce and affiliate performance through optimized listings and high-performing Amazon ad campaigns, increasing discoverability and sales.
- Developed and executed multi-channel marketing strategies across digital, social, and conventional platforms to expand brand reach.
- Partnered with agencies to deliver consistent, on-brand content calendars and social campaigns.
- Strengthened engagement with key education stakeholders while proactively managing online brand reputation.
- Led digital promotions and lead-generation initiatives, supporting revenue growth and brand recall.
- Directed branding and CSR initiatives in collaboration with agencies and influencers to enhance brand equity
Assistant Manager - Brand & Seller Development
Snapdeal.com
10.2014 - 08.2016
- Revamped website UI/UX and functionality, integrating live chat and optimizing product displays to improve user experience and engagement.
- Conceptualized and executed digital-led campaigns, including interactive formats, to drive visibility and audience participation.
- Improved e-commerce and affiliate performance through optimized listings and high-performing Amazon ad campaigns, increasing discoverability and sales.
- Developed and executed multi-channel marketing strategies across digital, social, and conventional platforms to expand brand reach.
- Partnered with agencies to deliver consistent, on-brand content calendars and social campaigns.
- Strengthened engagement with key education stakeholders while proactively managing online brand reputation.
- Led digital promotions and lead-generation initiatives, supporting revenue growth and brand recall.
- Directed branding and CSR initiatives in collaboration with agencies and influencers to enhance brand equity.
Assistant Manager - Marketing & Business Development
Francorp
09.2013 - 10.2014
- Conducted market research and competitive analysis across F&B, fashion, and education sectors to identify franchise expansion opportunities.
- Developed customized franchise proposals aligned to brand-specific growth objectives, supporting client acquisition and scalable expansion.
- Built industry leader profiles and senior decision-maker relationships to unlock new business opportunities.
- Managed digital and brand presence for Francorp and its clients across web, print, and social channels, ensuring consistency and credibility.
- Supported planning and execution of national Franchise Opportunity (FRO) shows, coordinating vendors and branded marketing collateral.
Education
MBA - Marketing & HR
Banasthali Vidyapeeth University
Jaipur01.2013
B.Com. - International Trade
Bhimrao Ambedkar University
Agra01.2010
Skills
- Strategic Marketing
- Multi-Channel Campaigns
- Digital Communication Strategy
- Brand Communication Strategy
- Integrated Campaign Management
- Media Planning
- Budgeting
- SEO
- Content Optimization
- Website Optimization
- New Brand Establishment
- Performance Marketing
- Retention Marketing
- Stakeholder Engagement
- Client Engagement
- Cross-functional Leadership
- Microsoft Dynamics 365
- Salesforce
- CMS (WordPress)
- CMS (Drupal)
- CMS (Wix)
- Tag Management (Tealium)
- SRP
- DLT Platforms
- Storykit
- Vimeo
- Canva
- Zendesk
- Hootsuite
- Google Analytics
- Lookers Studio
Timeline
Deputy Manager - Marketing & Communication
Compass Group India
08.2023 - 11.2025
Assistant Brand & Marketing Manager
Wiley
12.2020 - 03.2024
Brand Marketing Manager
Purple & Pink Communications
02.2019 - 12.2020
Market Development Manager
Oswaal Books Pvt. Ltd.
01.2018 - 02.2019
Assistant Manager - Brand & Seller Development
Snapdeal.com
10.2014 - 08.2016
Assistant Manager - Marketing & Business Development
Francorp
09.2013 - 10.2014
MBA - Marketing & HR
Banasthali Vidyapeeth University
B.Com. - International Trade
Bhimrao Ambedkar University