VINITA SHARON LOBO

Mumbai

Summary

Dynamic creative leader with a track record of building and mentoring high performance teams to drive digital innovation for global brands. Successfully transformed creative operations, scaled team capabilities, and delivered award-winning campaigns across luxury, BFSI, FMCG, and technology sectors. Known for strategic vision and aligning creative excellence with business objectives.

Overview

years of professional experience

Work History

Associate Vice President

Social Beat

08.2023 - 08.2024

Built and lead multi-disciplinary creative teams serving 25+ premium brands across sectors
Established creative excellence frameworks resulting in improved team productivity and campaign effectiveness
Mentor team members in strategic thinking, creative innovation, and client relationship management
Spearhead creative strategy across premium brand categories: Luxury & Lifestyle: Samsonite, Greaves Cotton, Indian Terrain; BFSI: Mahindra Finance, Tata Mutual Fund, Sundaram Mutual Fund; Healthcare: Sukoon Health, G-Square; Gaming & Entertainment: A23 Rummy, Livguard; FMCG & Retail: Fortune Foods, Kumari Fine Jewelry
Drive cross-functional collaboration between strategy, creative, and digital teams
Lead stakeholder management for C-suite executives across client organizations

Associate Creative Director

21N78E Creative Labs

05.2018 - 07.2023

Scaled creative team from 5 to 15+ members while maintaining quality excellence
Implemented mentorship program resulting in 40% internal promotions
Pioneered agile creative processes improving campaign delivery efficiency by 30%
Led integrated campaigns for premium brands: Healthcare: ManipalCigna Health Insurance, Metropolis Labs; Technology: Reliance Digital, Motorola, Omidyar Network; FMCG: Kelvinator, FunFoods, 24 Mantra Organic; Logistics & Services: DHL, Welspun Group, SPACES; Real Estate: Puraniks Builders
Established creative standards and workflows across teams
Developed training programs for creative strategy and digital innovation
Created measurement frameworks for campaign effectiveness

Senior Copywriter

Flying Cursor

01.2017 - 05.2018

Led junior copywriters and designers in campaign execution
Mentored team members in brand voice development and strategic storytelling
Spearheaded creative innovation for financial and FMCG brands: Banking: Axis Bank, Axis Mutual Funds; FMCG: Golden Harvest, Kosh Oats, Kosh Atta; Retail: Lee Cooper, Ishq FM

Content Writer + Digital Marketing Manager

Wisdmlabs

09.2013 - 10.2016

Managed cross-functional teams for Reliance Jio Telecom projects
Led technical content team for enterprise WordPress solutions
Directed content strategy and team execution for Edwiser LMS platform

Skills

Strategic communications
Creative positioning
Strategic leadership
Creative vision development
Communications strategies
Concept pitching
Deadline-driven
Deadline-oriented

Creative team leadership
Persuasive ad writing
Social media advertising
Content Strategy
Scriptwriting
Influencer partnerships
Brand positioning

Languages & Interests

English (Professional Proficiency), Hindi (Professional Proficiency), Marathi (Professional Proficiency), Konkani (Native/Bilingual Proficiency), Digital Innovation, Creative Leadership, Team Development, Content Strategy, Brand Architecture, World Cinema, Filmmaking, Pop Culture, Writing

Awards & Recognition

Healthcare & Wellness Excellence Digital Innovation Awards Social Media Excellence Creative Campaign Excellence Internal Recognition Project Excellence

Health Marcom Awards 2020Best Use of Digital Medium
Best Integrated Digital Campaign
Campaign: Fever Fighters
Digital Crest Awards 2021Gold Award for "Reclaim Your Privacy" Campaign
Recognition for innovative digital strategy and execution
SPACES CSO: ET AscentBest Use of Social Media Marketing Award
Recognition for innovative social media strategy and campaign execution
Motorola: Foxglove Awards 2019Best Use of Livestream on Social
Pioneering social-first approach for product launches
Fever Fighters: Foxglove Awards 2019Best Use of Cinema in Advertising
Recognition for innovative storytelling and media integration
SPACES Matchress CampaignFoxglove Award for #HappilyParted Campaign
Breakthrough content strategy in home furnishing category
Reclaim Your PrivacyFoxglove Award for innovative digital campaign
Recognition for impactful messaging and execution
21N78E Creative LabsPlayer of the Quarter
Recognition for leadership excellence and team performance
Acknowledged for innovative campaign strategies and client satisfaction
Successfully led and executed major digital transformation projects:Revamped website for T7E Aftermarket Connect Pvt Ltd
Created and managed tech-website 'Tech Aaj Kal' for Reliance Jio
Developed 'Pencil For Change' Social Media Strategy

Websites

Timeline