Vinitha G
Digital Marketing
Coimbatore
Summary
Accomplished Digital Marketing Professional with extensive experience in developing and executing data-driven strategies to drive brand growth and customer engagement. Expert in content marketing, social media strategy, and performance analytics, with a strong focus on delivering measurable results. Proven ability to manage budgets, and optimize digital campaigns to enhance ROI and achieve business goals.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Senior Executive
G Square Housing
05.2023 - 02.2025
- Developed and executed targeted digital marketing strategies to drive brand growth and lead generation
- Managed and optimized multi-channel campaigns across social media, email, and digital ads to maximize engagement and customer acquisition
- Led content creation efforts to support brand messaging and increase online presence
- Utilized analytics tools to track campaign performance, refine strategies, and ensure cost-effective resource allocation
- Directed cross-functional teams to deliver seamless marketing campaigns aligned with business objectives
Management Trainee
G Square Housing
11.2022 - 04.2023
- Assisted in the development and execution of digital marketing campaigns, contributing to lead generation and brand awareness efforts
- Supported social media marketing strategies, creating content to increase engagement and expand the company's online presence
- Coordinated cross-departmental collaboration to ensure the smooth execution of marketing initiatives
- Analyzed campaign performance using analytics tools, providing insights to optimize strategies and improve efficiency
Education
MBA - Business Administration
Karunya Institute of Technology And Sciences
Coimbatore, India 01.2021 - 01.2023
Bachelor of Arts - Computer Application
Sri Krishna Arts And Science College
04.2018 - 01.2021
Skills
Digital Strategy Development
Platforms Worked
- META
- Google Ads
- Salesforce Marketing Cloud
- Google Tag Manager
Timeline
Senior Executive
G Square Housing
05.2023 - 02.2025
Management Trainee
G Square Housing
11.2022 - 04.2023
MBA - Business Administration
Karunya Institute of Technology And Sciences
01.2021 - 01.2023
Bachelor of Arts - Computer Application
Sri Krishna Arts And Science College
04.2018 - 01.2021
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