Vinitha Urakana
Summary
I am a dedicated and results-driven Digital Marketer with over 4 years of experience. My expertise centers around executing paid digital marketing campaigns, utilizing platforms such as Google AdWords, display advertising, SA360, and Bing to drive precise traffic and achieve strategic marketing goals. I am actively seeking a full-time role where I can further enhance my skills and contribute to the ongoing progress of an organization
Overview
5
5
years of professional experience
1
1
Certification
Work History
Media Associate 1
Merkle Sokrati Technologies Pvt. Ltd
Pune
07.2022 - Current
- Executed expansive strategies for search, shopping, discovery, and app installation campaigns for both B2C clients within the EMEA region
- Generated detailed weekly, monthly, and quarterly ad reports, delivering valuable insights and recommendations crucial for optimizing campaigns for clients
- Utilized rules and automation techniques effectively, especially during promotional phases and sales events, ensuring efficient ad management
- Conducted different tests like broad match tests, discovery creatives tests, audience tests, ad group level CPA targets etc
- To enhance campaign performance across various dimensions
- Proficiently managed bid strategies, crafted reports, developed custom columns, and automated reporting and performance tracking through SA360
- Implemented a streamlined inventory management template system for multiple campaigns, significantly improving processes and ensuring seamless execution
- Proficient in Amazon advertising strategies with years of hands-on experience managing campaigns, optimizing ad performance, and maximizing ROI
- Skilled in keyword research, A/B testing, and utilizing Amazon's advertising platform to drive sales and increase brand visibility.
PPC Analyst
Monas Soft Solution Pvt. Ltd
Hyderabad
05.2019 - 04.2022
- Day to day work comprising of monitoring of keywords and ads performances
- Understanding the client requirement under the guidance of senior team members
- Keyword Research by using keyword planner
- Using the keyword match types effectively which generates potential traffic
- Creating quality and compelling ad copies with targeting keywords within the ads
- Monitoring the campaigns to analyze key metrics and conversion rate
- Analyzing the traffic and KPI’s using Google Analytics.
Education
B.Tech -
KMMITS
05.2018
Intermediate -
Sri Chaitanya Jr College
05.2014
Skills
- GOOGLE ADWORDS
- GOOGLE ANALYST
- SEARCH
- SHOPPING
- DISPLAY & VIDEO
- GOOGLE AD WORDS
- GOOGLE EDITOR
- KEYWORD ANALYSIS
- SA360
- PYSTON
- LOOKER STUDIO
- MICROSOFT ADS
- DATA STUDIO
- ADVANCED EXCEL
Personal Information
- Date of Birth: 09/11/96
- Gender: Female
- Marital Status: Single
Languages
- English
- Telugu
- Hindi
Certification
- Google search ads
- Google display ads
- Google shopping ads
- Google video marketing
- Google ads measurement
- Google analytics certification
- Microsoft search ads
- Google ads search professional exam
- Google ads video
- Google ads app Google ads measurement
Disclaimer
I hereby declare that the above-mentioned particulars are true to the best of my knowledge and belief.
Timeline
Media Associate 1
Merkle Sokrati Technologies Pvt. Ltd
07.2022 - Current
PPC Analyst
Monas Soft Solution Pvt. Ltd
05.2019 - 04.2022
B.Tech -
KMMITS
Intermediate -
Sri Chaitanya Jr College
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