VINNY ABHISHEK
Digital Marketing Professional
Gurgaon
Summary
Experienced digital marketing professional with a strong focus on data-driven strategies. Adept at managing leadership roles in digital buying, strategy, planning, and commerce media. Ready to leverage extensive experience to drive impactful results and contribute to the success of a forward-thinking and value-driven organization.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work History
AVP & Head of Commerce
OMNICOM MEDIA GROUP
04.2024 - Current
- Leading strategic commerce growth for 15+ client businesses, enabling platform partnerships that drive ₹200Cr+ in managed media annually.
- Built Omnicom India's commerce partnership framework, aligning platform objectives with media ROI and long-term growth goals.
- Developed and negotiated joint business plans with top platforms (Amazon, Flipkart), creating mutual value and unlocking exclusive beta and brand placements.
- Delivered measurable business impact through tailored investment strategies, improving campaign efficiency by 30–50% across verticals like consumer health, home care, and appliances.
- Engaged with CXOs and senior agency stakeholders to drive adoption of full-funnel retail media as a strategic lever, not just a performance channel.
Associate Media Director
CHEIL INDIA PRIVATE LIMITED
09.2018 - 03.2023
- Led digital media strategy for Samsung across consumer durables, B2B (EPP/SPP), and smartphones (mass, mid, premium), managing ₹600Cr+ annual investment.
- Led digital media strategy for Samsung across consumer durables, B2B (EPP/SPP), and smartphones (mass, mid, premium), managing ₹600Cr+ annual investment.
- Owned media buying across digital touchpoints and platforms; delivered 20–25% cost efficiencies through strategic vendor negotiations.
- Managed the agency’s DMP practice via Adobe Audience Manager; implemented “MECE” and “SAMA” audience frameworks, driving 2.3X higher ROAS from 1P data.
- Activated large-scale media sponsorships including Bigg Boss S14 and IPL (2020, 2021), with complete digital rollout planning and execution.
- Orchestrated India’s most engaged social campaign – India, Ready, Action! with 161M+ engagements in 30 days, and Good Vibes, fastest commercial to hit 200M YT views.
- Led vendor relationships and agency margin optimization through AVB structuring and multi-vendor bidding.
Sr. Media Planner
MRM//McCann
03.2016 - 09.2018
- Led performance marketing plans for global clients in telecom, education, and tourism; developed media frameworks focused on user acquisition and ROAS delivery.
- Acted as the agency’s bridge between data science, creative, and media activation teams.
Sr. Manager-Media Planning & Business Development
KENSCIO DIGITAL MARKETING PVT. LTD.
05.2012 - 03.2016
- Established and scaled the media planning division; grew topline revenue to ₹1Cr+/month with 2 consecutive Best Employee awards.
- Negotiated strategic partnerships with performance networks and DSPs, focusing on cost efficiency and client outcomes.
Education
PGDM -
ITS GHAZIABAD
01.2010 - 01.2012
Bachelor in Literature - English Hons.
01.2004 - 01.2009
Skills
Strategic growth initiatives
Timeline
AVP & Head of Commerce
OMNICOM MEDIA GROUP
04.2024 - Current
Associate Media Director
CHEIL INDIA PRIVATE LIMITED
09.2018 - 03.2023
Sr. Media Planner
MRM//McCann
03.2016 - 09.2018
Sr. Manager-Media Planning & Business Development
KENSCIO DIGITAL MARKETING PVT. LTD.
05.2012 - 03.2016
PGDM -
ITS GHAZIABAD
01.2010 - 01.2012
Bachelor in Literature - English Hons.
01.2004 - 01.2009
Similar Profiles
Sahil VermaSahil Verma
Associate Director at PHD Media - Omnicom Media GroupAssociate Director at PHD Media - Omnicom Media Group
Harleen KaurHarleen Kaur
Regional Client Lead at Ptarmigan Media (Part of Omnicom Media Group)Regional Client Lead at Ptarmigan Media (Part of Omnicom Media Group)
Olivia BeringerOlivia Beringer
Senior Research Director at PHD Media, Omnicom Media GroupSenior Research Director at PHD Media, Omnicom Media Group
RAGHAV VERMARAGHAV VERMA
Group Head- Digital Planning at OMD, Omnicom Media GroupGroup Head- Digital Planning at OMD, Omnicom Media Group
Ashish VashisthAshish Vashisth
Senior General Manager at Cars24Senior General Manager at Cars24