VINNY ABHISHEK
Digital Marketing Professional
Gurgaon
Summary
Experienced digital marketing professional with a strong focus on data-driven strategies. Adept at managing leadership roles in digital buying, strategy, planning, and commerce media. Ready to leverage extensive experience to drive impactful results and contribute to the success of a forward-thinking and value-driven organization.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work History
AVP & Head of Commerce
OMNICOM MEDIA GROUP
04.2024 - Current
- Leading strategic commerce growth for 15+ client businesses, enabling platform partnerships that drive ₹200Cr+ in managed media annually.
- Built Omnicom India's commerce partnership framework, aligning platform objectives with media ROI and long-term growth goals.
- Developed and negotiated joint business plans with top platforms (Amazon, Flipkart), creating mutual value and unlocking exclusive beta and brand placements.
- Delivered measurable business impact through tailored investment strategies, improving campaign efficiency by 30–50% across verticals like consumer health, home care, and appliances.
- Engaged with CXOs and senior agency stakeholders to drive adoption of full-funnel retail media as a strategic lever, not just a performance channel.
Associate Media Director
CHEIL INDIA PRIVATE LIMITED
09.2018 - 03.2023
- Led digital media strategy for Samsung across consumer durables, B2B (EPP/SPP), and smartphones (mass, mid, premium), managing ₹600Cr+ annual investment.
- Led digital media strategy for Samsung across consumer durables, B2B (EPP/SPP), and smartphones (mass, mid, premium), managing ₹600Cr+ annual investment.
- Owned media buying across digital touchpoints and platforms; delivered 20–25% cost efficiencies through strategic vendor negotiations.
- Managed the agency’s DMP practice via Adobe Audience Manager; implemented “MECE” and “SAMA” audience frameworks, driving 2.3X higher ROAS from 1P data.
- Activated large-scale media sponsorships including Bigg Boss S14 and IPL (2020, 2021), with complete digital rollout planning and execution.
- Orchestrated India’s most engaged social campaign – India, Ready, Action! with 161M+ engagements in 30 days, and Good Vibes, fastest commercial to hit 200M YT views.
- Led vendor relationships and agency margin optimization through AVB structuring and multi-vendor bidding.
Sr. Media Planner
MRM//McCann
03.2016 - 09.2018
- Led performance marketing plans for global clients in telecom, education, and tourism; developed media frameworks focused on user acquisition and ROAS delivery.
- Acted as the agency’s bridge between data science, creative, and media activation teams.
Sr. Manager-Media Planning & Business Development
KENSCIO DIGITAL MARKETING PVT. LTD.
05.2012 - 03.2016
- Established and scaled the media planning division; grew topline revenue to ₹1Cr+/month with 2 consecutive Best Employee awards.
- Negotiated strategic partnerships with performance networks and DSPs, focusing on cost efficiency and client outcomes.
Education
PGDM -
ITS GHAZIABAD
01.2010 - 01.2012
Bachelor in Literature - English Hons.
01.2004 - 01.2009
Skills
Strategic growth initiatives
Strategic Business Planning
Market entry strategy
Retail & Platform Media
C-Level Client Engagement
Cross-Functional Leadership
Investment Strategy
Joint Business Planning
Data-Led Opportunity Mapping
New Revenue Models
Timeline
AVP & Head of Commerce
OMNICOM MEDIA GROUP
04.2024 - Current
Associate Media Director
CHEIL INDIA PRIVATE LIMITED
09.2018 - 03.2023
Sr. Media Planner
MRM//McCann
03.2016 - 09.2018
Sr. Manager-Media Planning & Business Development
KENSCIO DIGITAL MARKETING PVT. LTD.
05.2012 - 03.2016
PGDM -
ITS GHAZIABAD
01.2010 - 01.2012
Bachelor in Literature - English Hons.
01.2004 - 01.2009