Vinod Kumar Kunwar
Marketing & Advertising
New Delhi,Delhi
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring [15]+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
15
15
years of professional experience
1
1
Certification
2
2
Languages
Work History
Performance Marketing Manager
Visas Avenue
New Delhi
07.2014 - Current
- Experienced Performance Marketing Manager with 11 years at Visas Avenue, leading end-to-end paid marketing strategies across Google Ads, Meta Ads, and LinkedIn. Expert in driving lead generation for immigration services, optimizing campaigns for high ROI, managing large-scale ad budgets, and using tools like GA4, GTM, CRM automation, and conversion tracking. Proven ability to scale digital campaigns, analyze user behavior, and deliver quality leads aligned with business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Leveraged marketing automation tools to streamline campaign execution and tracking.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
Search Engine Analyst
Abhinav Outsourcing Pvt. Ltd.
08.2012 - 06.2014
- I worked as a Search Engine Analyst at Abhinav Outsourcing Pvt. Ltd. for two years, managing complete digital marketing strategies for immigration services. I handled SEO, SEM, and social media campaigns to drive qualified leads. I successfully ran paid campaigns on Google and Facebook, optimized landing pages, improved lead quality, and contributed to consistent growth in online inquiries.
- Identified potential link-building opportunities through research and outreach, resulting in increased site authority and improved rankings.
- Developed and maintained a strong understanding of industry trends and emerging technologies to inform search engine strategy and development efforts.
- Enhanced search engine performance by conducting comprehensive keyword research and optimizing website content.
- Monitored webmaster tools for crawl errors, indexation issues, or potential penalties, addressing any concerns promptly to maintain site health.
- Optimized local listings for improved visibility in map-based searches by verifying information accuracy and consistency across platforms.
- Improved SERP quality by analyzing click-through rates, bounce rates, and other relevant metrics for targeted optimization.
- Created and managed landing pages for products.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Search Engine Optimization Specialist
Softona Technologies Pvt. Ltd.
New Delhi
12.2011 - 08.2012
- Developed high-quality backlink profiles through targeted outreach campaigns and guest posting opportunities.
- Enhanced website visibility by implementing on-page and off-page SEO strategies.
- Streamlined internal linking structure to boost page authority and improve user experience.
- Analyzed competitor strategies to identify areas for improvement in our own SEO efforts.
- Created engaging and relevant meta descriptions to improve click-through rates from search results pages.
- Implemented schema markup to enhance rich snippet visibility on search results pages.
- Boosted brand awareness with content marketing campaigns, including blog posts, articles, and social media promotions.
- Worked closely with copywriters to optimize content for both user engagement and search engine performance purposes.
- Increased organic traffic through keyword research, analysis, and optimization.
SEO Executive
Brainwork Technology
New Delhi
12.2010 - 12.2011
- Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
- Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Developed and implemented quality link-building strategies.
- Performed in-depth analysis of new client sites.
- Optimized copy and landing pages for search engine marketing purposes.
- Streamlined website architecture for enhanced crawlability and indexation by search engines.
- Reduced bounce rate with engaging content creation and improved user experience design.
Education
Bachelor of Arts - Arts
Veer Bahadur Singh Purvanchal University
Uttar Pradesh03.2006
Skills
- Google AdWords
- KPI tracking
- Data analytics
- Budgeting and allocation
- CRM Implementation
- Reporting Tools
- Automation Tools
- Meta Ads
- Google Tag Manager
- Google Analytics
- Google AdWords
Certification
A level
Interests
Learning New Skills
Timeline
Performance Marketing Manager
Visas Avenue
07.2014 - Current
Search Engine Analyst
Abhinav Outsourcing Pvt. Ltd.
08.2012 - 06.2014
Search Engine Optimization Specialist
Softona Technologies Pvt. Ltd.
12.2011 - 08.2012
SEO Executive
Brainwork Technology
12.2010 - 12.2011
Bachelor of Arts - Arts
Veer Bahadur Singh Purvanchal University
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