VINOD SARAN
CCM-Marketing
JAIPUR
Summary
Dedicated and passionate Marketing Professional with a 10-year track record in the agriculture input industry. I am eager to leverage my expertise as a Marketing Champion at Bayer. My career has been marked by my commitment to excellence, a profound understanding of digital marketing tools, and successful campaign executions. I am excited about the opportunity to contribute to Bayer's vision of 'Health for all, Hunger for none' by aligning my strategic planning skills with the company's innovative approaches to liquidation and digital transformation. My goal is to drive significant growth in strategic crop segments, enhance customer engagement through digital platforms, and foster collaboration with cross-functional teams to achieve outstanding results.
Overview
13
13
years of professional experience
4
4
Languages
Work History
CCM-Marketing
Bayer CropScience Ltd
09.2024 - Current
- Designed and executed campaigns to increase customer engagement.
- Improved campaign ROI YoY through data-driven strategies.
- Spearheaded product launches, contributing to growth in market share.
- Delivered 10% cost savings in promotional budgets.
- Enhanced customer profiling, improving outreach effectiveness.
- Drove liquidation campaigns with 95%+ efficiency.
Territory Marketing Manager/CCM-Transformation
Bayer CropScience Limited
01.2023 - 08.2024
- Oversaw and directed the marketing initiatives for Baran and Jhalawar districts, managing a team and aligning with organizational goals.
- Developed and executed digital innovation plans, leading to increased market penetration and sales growth.
- Implemented digital tools to enhance sales planning and marketing strategies.
- Managed team operations, ensuring effective handling of inventory and administrative duties.
- Established micro business opportunities, diversifying the product portfolio.
- Coordinated the Corn project, driving successful outcomes through team collaboration.
- Liaison with government officials to foster relationships and support business objectives.
- Achievements
- Successfully executed the Corn project, achieving desired outcomes and contributing to the 1bn vision.
Territory Business Manager
Bayer CropScience Limited
06.2013 - 12.2022
- Managed and expanded the company's market presence in Sawai-Madhopur, Bhilwara, and Jaipur territories, delivering outstanding sales results.
- Achieved consistent sales targets in challenging geographical areas through strategic planning and team leadership.
- Gained diversified crop experience, adapting to the unique agricultural landscape of Rajasthan.
- Fostered team cohesion and resilience to meet and surpass plan numbers under uncertain conditions.
- Achievements
- Recognized for exceptional performance in the Millet seed business, achieving notable market share in 2014 & 2016.
- Elevated DEKALB brand to the leading corn brand within the territory, commanding a 60% market share.
Education
MBA - Agribusiness
Junagadh Agricultural University
JunagadhB. Sc.(Agri.) - Hons.
Rajasthan Agriculture University
Bikaner, RajasthanSkills
Communication
Leadership
Teamwork
Problem-solving
Strategic Product Launches
Accomplishments
- Recipient of the Global Sales Excellence Award, 2023
- Launched the DEKALAB corn brand, achieving a 60% market share in the Territory Business Area (TBA)
- Developed and executed the Corn Project 2023, resulting in business growth that surpassed the 1bn vision target, 2023
Interests
Engaging in team sports like cricket, Digital content creation, Analyzing market trends
Personal Information
Date of Birth: 20-09-1989
Timeline
CCM-Marketing
Bayer CropScience Ltd
09.2024 - Current
Territory Marketing Manager/CCM-Transformation
Bayer CropScience Limited
01.2023 - 08.2024
Territory Business Manager
Bayer CropScience Limited
06.2013 - 12.2022
B. Sc.(Agri.) - Hons.
Rajasthan Agriculture University
MBA - Agribusiness
Junagadh Agricultural University