Developed and implemented targeted marketing strategies to promote specialized hospital services, focusing on pediatrics, gynecology, and other key specialties.
Cultivated and maintained strong relationships with a network of physicians, including pediatricians, gynecologists, and specialists, to facilitate patient referrals for advanced treatment.
Conducted regular meetings and presentations with doctors to communicate the benefits of the hospital's specialized services, resulting in a 100% increase in patient referrals from targeted specialties within a month.
Managed and maintained patient records from gynecologists, specifically for gynecological surgeries and deliveries, and effectively converted these patients into scheduled appointments at the hospital.
Coordinated with patients to provide detailed cost estimates for procedures, explain billing information, and address any financial concerns, ensuring a smooth and transparent process.
Collaborated with pediatric and gynecological doctors, and Resident Medical Officers (RMOs), to coordinate the retrieval of patients requiring the Neonatal Intensive Care Unit (NICU), Pediatric Intensive Care Unit (PICU), or management of high-risk deliveries.
Collaborated with medical staff and hospital administration to align marketing initiatives with clinical priorities and patient needs.
Monitored market trends and competitor activities to identify opportunities for expanding the hospital's reach within specialist areas.
Managed the marketing budget for specialist services, tracking ROI, and optimizing resource allocation to achieve referral targets.
Sales Executive
GOLWILKAR METROPOLIS PVT. LTD
PCMC
12.2020 - 07.2022
Monitored market trends, competitor activities, and product developments to adjust sales strategies accordingly.
Conducted market research to identify selling possibilities and evaluate customer needs.
Generated reports to summarize sales performance metrics and present findings to management team.
Negotiated contracts with clients on behalf of the company.
Resolved customer complaints in a timely manner while providing excellent customer service.
Area Business Manager
Nutrigold Nutraceuticals
Pune
11.2019 - 08.2020
Identified potential new markets within existing territories.
Negotiated contracts with vendors, suppliers, and other business partners to maximize profitability.
Provided guidance and support to junior staff members regarding sales operations processes and procedures.
Prepared detailed reports on sales performance against established goals.
Territory Sales Executive
Abbott Healthcare
Pune, Ahmadnagar
12.2018 - 10.2019
Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
Conducted market research to identify target markets and develop strategies for increasing sales volume.
Demonstrated medical products to new and existing customers.
Increased repeat business using great customer service, problem-solving and conflict resolution skills.
Summary
Highly motivated and results-oriented professional with a PGDM in Pharmaceuticals and 7 years of experience in marketing, including a senior role in a hospital setting. Proven ability to develop and execute marketing strategies, manage relationships with medical professionals, and drive growth within the healthcare sector.Possessing a strong understanding of healthcare dynamics, complemented by a Diploma in Clinical Research. Seeking to leverage my marketing acumen and clinical research knowledge to excel as a Business Development Executive within a dynamic clinical research organization.
Education
POST GRADUATION DIPLOMA IN MANAGEMENT - Business Management
MITCON INSTITUTE OF MANAGEMENT
PUNE
05-2017
Bachelor of Science - Biotechnology
RAJARSHREE SHAHU MAHAVIDYALAYA
LATUR
06-2015
Certificate -
BCRI
BENGLORE
Skills
Business Development: Lead Generation, Proposal Writing, Negotiation, Account Management, Market Analysis, Strategic Planning
Marketing:Market Research, Branding, Product Marketing, Campaign Management, Healthcare Marketing, Stakeholder Management, Marketing Strategy, Budget Management,Physician Relationship Management, Referral Generation, Patient Record Management, Appointment Scheduling, Patient Conversion, Cost Estimation, Patient Communication, Financial Coordination, Critical Care Coordination, Medical Team Collaboration
Clinical Research: Understanding of Clinical Trial Phases, Regulatory Guidelines (ICH-GCP), Drug Development Process, Pharmacovigilance (if applicable)
Soft Skills: Communication (written and verbal), Interpersonal Skills, Presentation Skills, Problem-Solving, Teamwork, Time Management
Timeline
Senior Marketing Executive
Surya Mother & Child Multispeciality Hospital
07.2022 - Current
Sales Executive
GOLWILKAR METROPOLIS PVT. LTD
12.2020 - 07.2022
Area Business Manager
Nutrigold Nutraceuticals
11.2019 - 08.2020
Territory Sales Executive
Abbott Healthcare
12.2018 - 10.2019
POST GRADUATION DIPLOMA IN MANAGEMENT - Business Management
MITCON INSTITUTE OF MANAGEMENT
Bachelor of Science - Biotechnology
RAJARSHREE SHAHU MAHAVIDYALAYA
Certificate -
BCRI
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