VINOD THOTAPELLI
Hyderabad
Summary
Salesforce Administrator with over 5 years of experience in Sales, Service, and Experience Cloud. Specializes in security architecture, automation through Flows, and data quality governance. Demonstrated success in translating business needs into effective Salesforce configurations while maintaining platform stability and compliance. Recognized for enhancing user productivity and driving operational efficiency through impactful CRM improvements.
Overview
7
7
years of professional experience
Work History
Senior Digital Engineer
Sonata Software Ltd
Hyderabad
11.2020 - Current
- Designed and managed Salesforce security model using OWD, role hierarchy, FLS, and sharing rules.
- Automated business processes using record-triggered flows, approval processes, and queue-based routing.
- Migrated legacy Workflow Rules & Process Builders to Flow-based automation.
- Configured Sales Cloud and Service Cloud including SLAs, email-to-case, escalations.
- Managed Experience Cloud users and permissions.
- Built dashboards, joined reports, and analytics for leadership.
- Performed data operations including cleanup, dedupe, updates.
- Supported REST/SOAP API integrations and monitored API limits.
- Executed deployments via Change Sets & Gearset, coordinated sandbox refresh cycles and UAT.
- Conducted system health checks, optimized automations, resolved Flow errors.
- Developed small Apex enhancements where needed.
Systems Analyst
Sonata Software Ltd
Hyderabad
09.2018 - 10.2020
- Managed Active Directory provisioning, access management, and group policies.
- Troubleshot authentication and Outlook/Exchange issues.
- Performed OS updates, workstation configuration, and patching.
- Enforced Group Policy-based security controls.
- Analyzed event logs to resolve system issues.
- Collaborated with network/security teams during escalations.
Education
B.Tech - Electronics & Communication Engineering
Jawaharlal Nehru Technological University
HyderabadSkills
Salesforce administration
Profiles, roles, permission sets, OWD, sharing rules, field-level security (FLS), role hierarchy, record types, page layouts, dynamic actions, record-triggered flows, screen flows, subflows, assignment rules, auto-response rules, escalation rules.
Cloud expertise
Sales Cloud: lead routing, opportunity lifecycle, forecasting, Service Cloud: case queues, SLAs, email-to-case, escalations, Experience Cloud: external user setup, portal configuration, dashboards, joined reports, row-level formulas.
Data management
Data loader, workbench, data validation and cleanup, deduplication, import and export operations.
Platform, DevOps, and release management
Change sets, sandbox management, UAT, gearset deployments, and metadata comparison.
Integration and API fundamentals
Rest/SOAP API basics, connected apps, API authentication, and monitoring.
Logic and configuration
Basic Apex enhancements, validation rules, formula logic.
Timeline
Senior Digital Engineer
Sonata Software Ltd
11.2020 - Current
Systems Analyst
Sonata Software Ltd
09.2018 - 10.2020
B.Tech - Electronics & Communication Engineering
Jawaharlal Nehru Technological University