To work with the digital marketing team in creating innovative strategies that increase website traffic, conversions, and brand awareness. Ideate and implement novel strategies for the company's marketing department, and simultaneously grow my skills as a marketing professional, while contributing to the overall success of the company. Management professional bringing background, leadership talents, and focus on performance. Continuously reviews work to identify areas of opportunity. Focused on enhancing workflows and procedures to maximize team success.
Managed content strategy for top YouTube creators and branded campaigns
Handled Facebook, Instagram, Twitter, and YouTube pages for creators and brands
Executed campaigns for Aha, movie promotions, and OTT marketing
Wrote and narrated brand scripts; coordinated creator schedules & shoot plans
Supervised a creative team: 3 editors, 1 designer, 1 assistant channel manager
Led YouTube SEO efforts – writing titles, thumbnails, improving content performance
Ensured steady growth in channel revenue, engagement, and visibility