Dynamic Area Sales Manager with a proven track record at Signify Innovations India Ltd., driving 133% year-on-year growth. Expert in channel sales and market analysis, I excel in team leadership and strategic planning, consistently achieving revenue targets while enhancing partner relationships and optimizing CRM processes.
Overview
11
11
years of professional experience
Work History
Area Sales Manager
Signify Innovations India Ltd.
Bangalore
08.2024 - Current
Revitalized underperforming territory, achieving 99% performance through daily KPI reviews with three CSOs in four months.
Exceeded 2025 target by 113%, achieving 133% year-on-year organic growth in H1 2025 without adding partners.
Increased average promoter productivity by 33%, boosting monthly revenue from ₹0.75M to ₹1M through targeted training programs.
Secured three new store openings for Q3-Q4 2025 while maintaining 100% partner retention.
Directed sales strategies to enhance market presence and drive customer engagement.
Collaborated with cross-functional teams to align marketing and sales initiatives effectively.
Analyzed market trends to uncover growth opportunities across product lines.
Implemented CRM tools to streamline sales processes and enhance operational efficiency.
Sales Specialist - Bangalore|Rest of Karnataka
Signify Innovations India Ltd.
Bangalore
08.2022 - 07.2024
Revived two declining partners, achieving over 50% year-on-year growth.
Scaled three new partners to profitability within 12 months of onboarding.
Captured 24% of South's Wiz revenue, translating to ₹8M in sales with 216% year-on-year growth.
Established a referral pipeline of over 100 architects and designers, generating 30% of B2B project leads.
Managed Exclusive Philips Light Lounges across Bangalore, North Karnataka, and South Canara markets.
Ensured proper display and hygiene standards for all new product launches in stores.
Trained showroom sales teams on technical aspects and new product upgrades, enhancing sales effectiveness.
Prepared timely MIS reports to support informed decision-making.
Manager, Channel Sales
Sumadhura Infracon Pvt Ltd.
Bangalore
07.2021 - 07.2022
Activated 110+ channel partners in Bangalore/Hyderabad, generating 500+ qualified leads for new projects.
Led pre-launch campaign for Whitefield project, securing 500+ EOIs in three months, resulting in 100+ allotments on launch day.
Conducted analysis of five micro-markets to guide ₹300M+ project investments.
Oversaw daily operations to ensure strict compliance with safety regulations.
Facilitated interdepartmental communication to enhance workflow efficiency.
Mentored junior staff on effective team collaboration strategies.
Enforced customer service standards and resolved issues to maintain quality service.
Business Development Manager
Prop Republic| Weddingokay.com
Bangalore
06.2017 - 06.2021
Hired and trained high-performance sales team, achieving over 160 residential deals within two years.
Revamped sales processes, reducing calling errors and boosting lead conversion rates.
Managed presales team to prevalidate leads and enhance follow-up on lost opportunities.
Launched three new revenue streams for real estate vertical, including Bricks Videos and Channelwala.
Scaled vendor network to over 100 partners, introducing eight monetization verticals for wedding services.
Oversaw operations team to generate and validate leads while developing effective objection handling strategies.
Collaborated with tech team to create dashboards for performance monitoring and evaluation.
Streamlined operations to enhance service delivery for wedding-related services.
Manager, ITES Sales
Alpha Technologies
Bangalore
09.2014 - 12.2015
Generated ₹1.4 Cr in revenue through recruitment and training of over 80 channel partners for SaaS telecom solutions.
Directed an 8-member cross-functional team to align sales and product strategies, surpassing quarterly targets.
Team Member Sales
Birla Tyres
Trichy
02.2014 - 09.2014
Managed dealer and fleet network across eight districts from Trichy.
Reactivated existing dealer network through awareness drives targeting user base.
Served as catalyst between dealers and end users, generating indirect sales.
Secured two major fleet accounts within first two months of induction.
Conducted marketing promotion activities, including focused customer meets and road shows.
Led merchandising operations to enhance in-shop and outdoor visibility.
Organized mass customer campaigns and driver training initiatives to boost engagement.
Facilitated OEM technician meetings to strengthen dealer relationships.
Education
MBA - Marketing & Production Management
BANGALORE UNIVERSITY
Bangalore
01.2013
BE - Mechanical
BMS College of Engineering
Bangalore
01.2011
Skills
Channel sales and business development
Market analysis and expansion
Sales training and presentations
Retail management strategies
Data analytics and decision making
Strategic planning and revenue growth
Team leadership and collaboration
KPI management
Revenue generation
Cross-functional collaboration
Territory and account management
Consultative selling and relationship management
CRM optimization techniques
Partner onboarding
Accomplishments
Awarded the Best Performing State Award among Southern states for Q1 2025
Transformed an underperforming territory and achieved 100% of targets by the end of the year 2024
Was promoted to Area Sales Manager for Karnataka for exceptional performance in H1 2024, achieving 133% against target, and over 200% achievement in the Smart Light category
Recognized with the sales excellence award for the year 2023
Onboarded three new exclusive retail partners for Signify (Philips Smart Homes), expanding market reach in Karnataka
Generated ₹1.4 Cr revenue in 16 months by onboarding 80+ channel partners for a telecom SaaS product
Achieved 160+ residential real estate sales in 2.5 years, restructuring sales processes to boost conversions by 30%
Activated 50+ channel partners in Bangalore and Hyderabad, driving 50+ qualified leads for a real estate developer
Pioneered 8+ monetization verticals for a wedding portal, increasing vendor retention by 40%
Languages
English
Kannada
Tamil
Hindi
Telugu
Personal Information
Title: Sales Leader | Business Development Expert | Revenue Growth Strategist
Sales Specialist at Signify innovations India Ltd.(Formerly known as Philips India Ltd.)Sales Specialist at Signify innovations India Ltd.(Formerly known as Philips India Ltd.)
Sales Specialist at Signify Innovations India Ltd (Formerly Known As Philips Lighting)Sales Specialist at Signify Innovations India Ltd (Formerly Known As Philips Lighting)