VINOD KUMAR PALANIYANDI
Director - Marketing & Communications
Chennai,TN
Summary
- Key interest in Marketing – International / National, Business Development / Sales, Supply Chain & Logistics Management, Product or Brand Management & Allied fields.
- Over 20 years of working experience in the Marketing Field of Pharmaceutical Industry.
- Immense exposure on Business Development, Brand Management and Pharmaceutical Distribution & Networking.
- Comprehensive Experience on Supply Chain Management and Logistics.
- Post Graduate degree in International Business and Pharmaceutical Sciences.
- Have International exposure to Pharmaceutical Marketing.
- Experience in Pharmaceutical Brand Management/Business Development in India.
Overview
21
21
years of professional experience
11
11
years of post-secondary education
Work History
Marketing Director
Sri Vijaya Medicals Pvt Ltd
Chennai, TN
09.2009 - Current
- Played role leveraging consumer, customer, competitive and brand insights to develop international-class trade activation programs and tools that enable unparalleled in-store- execution by sales teams or wholesalers in support for ambitious brand-growth agenda.
- Strong Public Relations and Communications background after many years of experience.
- Negotiation, planning, implementation and control of marketing and communication plans based on territory and customer.
- Responsible for brand trade's activation standards, annual calendar and budget.
- Experiential Marketing: Development of co-branding strategies, events, and activations towards each point of sale.
- Design, management, and development of Ad Hoc channel activation programs and tools.
- Analyze results continuously to ensure that resources are focused on achieving company objectives
DGM – MARKETING, Camarilla Infotech
Chennai, TN
07.2006 - 08.2009
- Demonstrated positive and effective management and leadership skills, including coaching and development of first and second level managers. Emotional intelligence to manage team energy and create an environment that promotes high productivity. Maintains a constructive and composed focus in facing and overcoming touchy situations
- Interpret business’s goals and develop the business’s strategies and tactics to achieve them.
- Results oriented and focused to assess customer needs and market trends within the context of product and business capabilities and translate assessment into workable strategy
- Cross-group collaboration skills to work across groups by setting mutual goals, ensuring clarity of goals, and working together in ways which enhance business effectiveness
- Communicates effectively both verbally and in writing to multiple levels both internally and externally to the organization including professional and creative presentation skills. Models open and honest communication
- Sound personal judgment and applications of creative solutions to solve problems effectively and efficiently. Demonstrated ability to lead others in problem solving and program development that demonstrates creativity and good judgment. Ability to build partnerships and work across functional and regional boundaries to quickly engage the most knowledgeable people in solving customer issues
Effective negotiating and conflict management skills. Logical and strategic thought processes. Quick intelligence, logical and able to process information and learn quickly
DGM, Business Development Centrix Healthcare
Hyderabad
06.2005 - 06.2006
- Identifying marketing training needs and developing programs to address gaps in local markets
- Management and development of staff; mentor others as appropriate
Soliciting cooperation of and influencing performance of diverse group of disciplines and functions to meet strategic marketing needs
Collaborate with broad array of stakeholders to integrate insights and implementation of strategies and activities, health outcomes, scientific communications, manufacturing, medical, conventions team, regulatory, finance, market research, alliance management, Global Value and Access etc - Annual Operating Plan responsibility for all commercial activities supporting portfolio including annual budget development to ensure appropriate investment levels and stewardship of financial resources
- Responsible for brand strategy and tactical execution.
- Accountable for achieving financial goals (revenue and targets) as well as managing approved budget
- Develop brand specific pricing strategies and make recommendations for all pricing decisions
- Demonstrated experience with diverse marketing frameworks, tools, and processes
Manager - Business Development
Indegene Lifsystems
Bangalore
03.2004 - 05.2005
- Confident and Amicable Business Developer with Superior Organizational Skills, Project Planning, Analysis, and Marketing. Versatile in business development and Territory Management of Brand Management Businesses
- Motivated Business Development Professional with Proven Leadership and Management Skills seeking to exercise my skills.
- Multi-faceted Business Development Executive agile in all aspects of business planning, execution, monitoring, analysis and growth aspiring to contribute technical skills.
- Understanding Brand management needs in Key Pharmaceutical companies in South India, conceptualizing and deploying Marketing solutions.
Product Advert, Abbott Labs
, West Midlands
05.2003 - 11.2003
- Market Assignment on Assisting /Training the West Midlands, UK Pharmacists on Dispensing ENSURE PLUS, a Liquid Nutritional Diet.
Product Officer
Mano Pharma
Chennai, TN
05.2000 - 08.2002
- Assisting in Product Launches,
- Product Management and Training Field Executives for cardiology division
- Mano Pharma is now division of Orchid Pharmaceuticals
Education
MBA - International Business
Dublin University
Ireland 09.2002 - 01.2004
Master - Pharmaceutical Sciences
TamilNadu Dr. M.G.R. Medical University
Chennai 06.1999 - 03.2001
Bachelor - pharmacy
CL Baid Mehta College of Pharmacy; The Tamilnadu,Dr. MGR
Medical University
06.1995 - 04.1999
B. Pharm - Pharmaceutical Sciences
Tamil Nadu Dr.MGR Medical University
Chennai, TN 06.1995 - 03.1999
Skills
Communications expertise
undefinedTimeline
Marketing Director
Sri Vijaya Medicals Pvt Ltd
09.2009 - Current
DGM – MARKETING, Camarilla Infotech
07.2006 - 08.2009
DGM, Business Development Centrix Healthcare
06.2005 - 06.2006
Manager - Business Development
Indegene Lifsystems
03.2004 - 05.2005
Product Advert, Abbott Labs
05.2003 - 11.2003
MBA - International Business
Dublin University
09.2002 - 01.2004
Product Officer
Mano Pharma
05.2000 - 08.2002
Master - Pharmaceutical Sciences
TamilNadu Dr. M.G.R. Medical University
06.1999 - 03.2001
B. Pharm - Pharmaceutical Sciences
Tamil Nadu Dr.MGR Medical University
06.1995 - 03.1999
Bachelor - pharmacy
CL Baid Mehta College of Pharmacy; The Tamilnadu,Dr. MGR
Medical University
06.1995 - 04.1999
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