Vinupama Gudela
Marketing
Hyderabad
Summary
Seasoned Head CRM and Marketing and Digital Marketing Specialist offering 11 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
11
11
years of professional experience
Work History
Digital Marketing Specialist
Phenomenex India Pvt Ltd
Hyderabad
11.2020 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Evaluated market trends to stay current on consumer and competitor changes.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created social media content with innovative brand messaging to support new product launches and engagement with regular posts.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Implemented new strategies to improve click-through rates and conversion.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created content strategies for digital media.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Advertisements
- Quarterly News Letters for Pharma, Clinical and Bio-pharma industries.
- New Customers Welcome Emails
- Co-ordination with the creative department at Global(USA-Phenomenex) for the Web pop-up's, Web Banners and for content creation.
- Curating the promotions and email campaigns Industry wise, Segment wise.
- Conducted market research and competitor analysis to inform search marketing strategies.
Head CRM and Marketing
BMW KUN Exclusive
Hyderabad
05.2012 - 06.2020
- Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals
- Managed work flow to exceed quality service goals
- Effective liaison between customers and internal departments
- Promptly responded to inquiries and requests from prospective customers
- Cross-trained and backed up other customer service managers
- Investigated and resolved customer inquiries and complaints in an empathetic manner
- Developing a customer care cycle in adherence to BMW specified norms
- Conducting regular meetings with the sales team to discuss customer experience / feedback / complaints and achievement of objectives
- Ensure that every lead is captured and followed up effectively with the help of the lead management systems in place at the dealership
- Ensure ‘Enquiry Log' is maintained on a daily basis with full data
- Send the details of enquiries to the Team Leaders on a daily basis based on the enquiry log
- Ensure data accuracy and quality in the CRM/ DMS system on a regular basis
- Monitor on a regular basis the CSI results and ensure the counselling of poor performing Sales Consultant on sales satisfaction
- Ensure root cause analysis of complaints/ low CSI score and come up with solutions to ensure the same are resolved
- Monitor the usage of the CRM system and be a single point of contact to ensure resolution of any queries related to the system
- Ensure that all enquiries are entered on time and overdue follow ups are at the minimum
- On a periodic basis, should review the overall performance of the evaluation of customer care activities as well as the effectiveness of each activity on key parameters like loyalisation, customer satisfaction, SF retention, etc
- Submit the marketing plan for each month, post discussion with the sales and CRM team, to the management in advance in the previous month for approval
- Manage marketing activities mix based on their efficiency and effectiveness
- Plan marketing activities for the upcountry market
- On a periodic basis, should review the overall performance of the marketing activities as well as the effectiveness of each activity on key parameters like leads generated, return on investment, cost per enquiry, etc
- Create marketing plans on a periodic basis in terms of budgets, enquiry target, etc and review the actual vs planned targets
- Planning and implementing BMW campaigns and other events at the dealership
- Controlling sales promotion measures of BMW India.\
- Providing process interface, communication promotion, and collaboration with other areas in the vehicle dealership.
- Identified issues, analyzed information and provided solutions to problems.
- Paid attention to detail while completing assignments.
- Proved successful working within tight deadlines and a fast-paced environment.
- Self-motivated, with a strong sense of personal responsibility.
- Managed time efficiently in order to complete all tasks within deadlines.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Resolved problems, improved operations and provided exceptional service.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Developed and maintained courteous and effective working relationships.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Applied effective time management techniques to meet tight deadlines.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Worked flexible hours across night, weekend and holiday shifts.
- Strengthened communication skills through regular interactions with others.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Education
Master of Science - Pharmaceutical Analysis
Jyothi Vidyalaya High School
Skills
Skilled trainer MS Office expertExcellent time management skillsEffective problem solverNegotiation expertProcess improvement specialistEffective workflow managementAdherence to high customer service standardsCustomer-focused
Digital marketing
Marketing strategies
CRM
Data analytics
Customer engagement
Campaign execution
Email marketing campaigns
Project management
Digital media
Additional Information
- Accomplishments Won No. 1 all India level best CRM in maintaining the CSI (Customer Satisfaction Index) in 2014 & 2015 National Winner on monthly basis among all the Dealerships in India in Customer Data Quality Academic Projects 1. Synthesis And Study Of Dihydropyrimidinone Derivatives Project is based on the synthesis of dihydropyrimidinone derivatives using Biginelli Reaction and evaluation of their antibacterial activity. The main goal of this project is to synthesize the new dihydropyrimidinone derivatives using different aldehydes, urea/thiourea and ethyl acetoacetate using suitable catalysts by biginelli reaction. The dihydropyrimidinones synthesized by biginelli reaction is made to react with sodium hypochlorite, sodium hydroxide and ammonium hydroxide. The derivatives obtained after treating with above components are heated with benzoylchloride, sodium acetate at 160c to afford the oxadiazolopyrimidine derivatives.cThe oxadiazolo derivatives that are prepared by using different aldehydes with urea and thiourea along with ethyl acetoacetate in presence of suitable catalyst are evaluated for their antimicrobial activity (antibacterial activity) using E.coli and B.subtilis. The oxadiazolopyrimidine derivatives prepared using the thiourea and aldehydes have more antimicrobial activity when compared to those prepared with urea. 2. Method Development and Validation of Fexofenadine Hydrochloride and Montelukast Sodium in Combine Tablet Dosage Form by RP-HPLC A simple, specific, accurate, and precise reverse phase High Performance Liquid Chromatographic (RP-HPLC) method was developed and validated for the estimation of Fexofenadine Hydrochlorid and Montelukast Sodium in pharmaceutical dosage form. A Waters Xterra 20µ column having 150 x 4.6 mm i.d. in isocratic mode, with mobile phase containing Mixed phosphate buffer of pH 6.8 and Acetonitrile(40: 60 v / v) was used. The flow rate was 0.8 ml / min and effluents were monitored at 226 nm. Chromatogram showed the main peak of Fexofenadine Hydrochloride at a retention time of 2.382 min and Montelukast Sodium at a retention time of 5.446. The method was validated for linearity, accuracy, precision, and limit of detection, limit of quantitation, robustnessand ruggedness. The limit of detection for estimation of Fexofenadine Hydrochloride and Montelukast Sodium was found to be 0.8175µg/ml and 0.1279µg/ml, respectively. The limit of quantitation for estimation of Fexofenadine Hydrochloride and Montelukast Sodium was found to be 2.4773µg/ml and 0.3876µg/ml, respectively. Recovery of Fexofenadine Hydrochloridewas found to be in the range of 99.20-100.22 % and Montelukast Sodium was found to be in the range of 99.41-9971 %. Proposed method can be successfully applied for the quantitative determination of Fexofenadine Hydrochloride and Montelukast Sodium in
Accomplishments
- Used Microsoft Excel to develop Target Achievement Report on monthly basis and added to YTD report.
- Created dashboards to the Management on MQL's, SQL's and Conversions
- Awarded as Best Customer Relationship Manger consecutively for 3 times.
- Stood PAN India 2nd in curating Innovative Event at BMW competed with all the Marketing Managers across all the dealerships in India.
- Microsoft Excel with formulas
- Received Special Recognition for maintaining 98% Data Accuracy in Data Qualification
Timeline
Digital Marketing Specialist
Phenomenex India Pvt Ltd
11.2020 - Current
Head CRM and Marketing
BMW KUN Exclusive
05.2012 - 06.2020
Master of Science - Pharmaceutical Analysis
Jyothi Vidyalaya High School