Vinutha Kumar M

In addition to the existing profile of regional credit controller, I have been given an additional responsibility of National Account Management for one of the top accounts, which accounts for 30% of credit revenue business across 30 units nationally.

Key Result Areas:

❖ Ensure Credit Cell and Collection KPI delivery and facilitate process improvements with Finance Controllers through Unit Credit Cell Teams.

❖ Facilitate AR monitoring at Group level and effective reconciliations protocols. Eventually transform into partnering with Marketing / Finance for price negotiations inputs based on Credit Control levers.

❖ Maintain account relationships with key accounts at units and particular focus on growing account. Also, support National Credit Controller in manage relationship for nationally accounts.

❖ Drive collection performance and resolve issues with local teams. Monitor key KPIs related to DSO collection targets through cash forecast, receivable budget and target setting processes.

❖ Monitor provision for doubtful debts adequacy for both bad debts and disallowances. Ensure strict compliance corporate policies and accurate reporting.

❖ Monitor bill dispatch TAT and ensure timely submission to parties. Engage with operations and billing teams to ensure bottlenecks are resolved.

❖ Oversee credit bill docketing process (documentation / verification / submission) to meet respective KPI measures.

❖ Ensure customer queries are tracked and responded without any delay and with customer satisfaction and these don’t ultimately result in deductions.

❖ Review disallowance at customer level and implement adequate processes to control / eliminate disallowances while engaging with billing, operations and IT functions.

❖ Review Medmantra agreements for credit customers for validity in line with customer MOUs / contracts and engage with Marketing team to establish appropriate controls.

❖ Ensure timely and accurate submission of credit cell / collections related management dashboard for review.

❖ Follow up on action items and ensure timely status update to stakeholders.

❖ Establish and monitor KRAs for team members and measure performance through organized review framework within the team.

❖ Ensure the whole team is familiar with applicable policies, procedures and SOPs and adherence to these is monitored on an ongoing basis.

❖ Ensure adequate training and handholding for all team members.

Achievements :

❖ Successfully implemented Centralized Credit Control structure for the region.

❖ Regularization of MOU in system helped in reducing month on month disallowance.

❖ 65 % reduction on unapplied , 48% reduction on > 6 Months AR.

❖ 100% SLA adherence on bill submission and bill dispatch processes.

❖ Reduction in DSO by 27 days by reconciliations , recovery , disallowance & Bad Debts postings.

❖ Successfully maintained the overdue % even after the sales shows 30% hike during the last FY

Key Result Areas :

❖ Ensure Credit Cell and Collection KPI delivery and facilitate process improvements with Finance Controllers.

❖ Implementing collection strategy, techniques and procedures for front end collections to ensure to achieve the monthly targets as per the monthly collection plan.

❖ Ensuring delivery of key performance areas like customer satisfaction, average handling time , resolution rate and enhancing recovery rates for continued profitability of business.

❖ Motivating , mentoring and leading talented professionals by living the culture and leading by example.

❖ Reviewing portfolio on regular basis to minimize DSO by implementing short/long terms plans.

❖ Attending customer escalations and ensuring quick resolution to avoid further delays impacting cash flow.

❖ Analyze and approve all justified credits with in SLA to ensure customer satisfaction.

❖ Organizing weekly reviews on debt recovery plans / status with Unit Heads / Regional Managers.

❖ Conducting weekly visits for in-depth review on outstanding and to visit top clients.

❖ Analyze and maintain bad debts provision, by following company policies and standards.

❖ Attempt to recover old debts by follow ups, settlements and finally by legal procedures.

❖ Ensure cash applications are done timely to publish daily reports for revenue recognition.

❖ Handling internal and external audit for accounts receivables.

• Overseeing the accuracy and timeliness of billing and claim submission for various insurance providers.
• Managing relationships with insurance companies, TPAs, and government healthcare schemes (Ayushman Bharat, ESI, CGHS, etc.) for claim settlements and cashless treatment approvals.
• Ensuring compliance with federal, state, and insurance regulations related to billing.
• Investigating and resolving billing denials and discrepancies to maximize reimbursements.
• Analyzing billing data to identify trends, improve processes, and maximize revenue.
• Preparing and analyzing financial reports related to billing and insurance.
• Working with patients to understand their financial obligations and payment options.
• Providing training and support to hospital staff regarding billing and insurance procedures.
• Identifying and implementing process improvements to streamline billing and insurance workflows.