VIPASA ROY
Mumbai
Summary
Dynamic Training Associate with an MBA in Marketing, specializing in Consumer Behavior. Experience in sales from retail shop floor experience to creating Experienced in developing and implementing training programs that enhance product knowledge and drive sales excellence.
Overview
9
9
years of professional experience
Work History
Training West & South
Holistique beauty pvt ltd
03.2024 - Current
- Planning and implementing a training calendar in sync with the brand's objectives and retail schedules
- Developing modules aligned with brand standards for Beauty Advisors
- Outstation Training: Conducting intensive, full-day training sessions across various stores outside Mumbai every month, enhancing regional sales performance in key markets such as South and East India, & Goa.
- Collaborating with the Commercial and HR teams to recruit and onboard new Beauty Advisors and Skincare Specialists by sharing assessment questions to evaluate BA potential
- Conducting in-depth Classroom Training (CRT) sessions every three months or during new store launches to ensure seamless onboarding and skill development.
- Building and maintaining strong relationships with store personnel, ensuring seamless collaboration across departments
- Supporting the marketing team in managing creative content for the BA team
- Provided virtual training and online presentations.
- Created and administered training calendar.
- Sorted and organized files, spreadsheets, and reports.
BA Sales Productivity & Performance (operations)
Holistique beauty pvt ltd
03.2024 - Current
- Tracking sales data across multiple stores, analyzing revenue trends and performance benchmarks
- Assisting in setting regional sales targets, ensuring consistency in revenue growth and BA performance across multiple locations
- Developed & Managed BA Productivity Tracker: Designed a structured sales projection and performance monitoring system to track individual BA performance, store-wise sales trends, and monthly targets
- Performance-Based Actions: Highlighted declining sales trends and escalated corrective actions with the sales team to drive immediate results
- Impact on Business Growth: Improved sales forecasting accuracy
- Helped refine training strategies by focusing on high-need BAs & stores
- Strengthened BA performance through monthly reviews and TNA
Recruitment of Beauty Advisors
Holistique beauty pvt ltd
03.2024 - Current
- End-to-End Hiring Ownership: Lead the full cycle of BA recruitment including resume shortlisting, first-round screening, communication assessment, and product knowledge testing.
- Structured Interview Framework: Developed a robust evaluation process using product selling scripts, ingredient-based assessments, and customer-service roleplays to identify sales-ready candidates.
- Training-First Hiring Philosophy: Ensure candidates align with brand expectations through a recruitment process that prioritizes training potential, not just experience.
- Cross-Functional Collaboration: Work closely with retail ops to prepare selected candidates for store deployment, grooming them product understanding, and confident customer interaction.
Digital Learning Initiatives(Training E-learning)
Holistique beauty pvt ltd
03.2024 - Current
- Develop & Share Educational Content Daily: Create and post bite-sized training content on WhatsApp groups to keep Beauty Advisors (BAs) engaged and continuously learning
- Daily Interactive Quizzes: Design and post one quiz every day
- Encourage Active Participation: Monitor BA engagement, respond to queries, and ensure training materials are understood and applied
- Multi-Format Learning: Share product images, explainer videos, and reference links to reinforce learning through visual and text-based content
Marketing Strategy
Holistique Beauty Pvt Ltd
02.2024 - Current
- Highlighting pain points in store and VM changes to implement
- Developed marketing strategy and plans for Mumbai Store and Goa Store.
- Instore observations determine best marketing strategy for company to grow and maintain customer base.
- Identify pain points in store operations and recommend VM enhancements, including product placement strategies and branding consistency.
- Develop interactive retail spaces, such as Try & Play stations and themed product displays, to increase customer engagement and conversion rates.
- Conduct competitor analysis and in-store observations to refine marketing and merchandising strategies for brand.
Retail Sales Executive(BA)
ELCA
01.2019 - 01.2022
- Communicated complex concepts, provided constructive feedback, and promoted continuous learning
- Conducted engaging training sessions for new joiners via online platforms and on the shop floor, catering to diverse learning styles
- Coach and motivate store teams to develop their competencies by leading by example in selling skills, make up, skin care, hair care and fragrance knowledge - teach by example
- Demonstrated proper use of makeup and skincare products to customers
- Cross-sold beauty products based on customer needs and preferences
- Provided a welcoming, inspirational, and personalized in-store experience for customers
- Worked as part of a high-performing team to create impactful in-store events and maintain high visual merchandising standards
- Delivered inspirational, authentic, and personalized customer service
Educational Content & Social Media
ELCA Content Team
01.2018 - 01.2019
- Created diverse content formats: Produced short 15-second videos, 30-second reels, story content, photo content, and post content, showcasing Estée Lauder products for the Indian market
- Executed styling: Played a key role in styling and editing the content to ensure it aligned with the brand's aesthetic and messaging
- Among the top 5 Star Creators In Pan India
Retail Sales Executive
Clarins Boutique
01.2016 - 01.2017
- Client consultation and treatment
- Building Client relation
- Sales, Daily Sales Report
- Maintenance of Store Visual Merchandising Daily Stock Check
- Stock Replenishment, Stock ordering
Event Management
Farah brainworks
01.2016 - 01.2017
- Planning and coordination
- Onsite Management
- Supervising Floor Management
- Client communication
- Problem resolution
Education
MBA - Marketing
AMITY GLOBAL BUSINESS SCHOOL
Noida11-2024
BMS - Marketing
CLARA'S COLLEGE OF COMMERCE
Mumbai01.2021
Personal Information
Languages
English
Bilingual or Proficient (C2)
Marathi
Advanced (C1)
Hindi
Bengali
Timeline
Training West & South
Holistique beauty pvt ltd
03.2024 - Current
BA Sales Productivity & Performance (operations)
Holistique beauty pvt ltd
03.2024 - Current
Recruitment of Beauty Advisors
Holistique beauty pvt ltd
03.2024 - Current
Digital Learning Initiatives(Training E-learning)
Holistique beauty pvt ltd
03.2024 - Current
Marketing Strategy
Holistique Beauty Pvt Ltd
02.2024 - Current
Retail Sales Executive(BA)
ELCA
01.2019 - 01.2022
Educational Content & Social Media
ELCA Content Team
01.2018 - 01.2019
Retail Sales Executive
Clarins Boutique
01.2016 - 01.2017
Event Management
Farah brainworks
01.2016 - 01.2017
MBA - Marketing
AMITY GLOBAL BUSINESS SCHOOL
BMS - Marketing
CLARA'S COLLEGE OF COMMERCE
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